music matters

HIGH % of population in every nation is INDIAN

"b4u MOST WATCHED BOLLYWOOD CONTENT CHANNEL OVERSEAS music awaaz de channel v bindaas 9 x m 9xm haresh chawla mtv sandeep dahiya aditya swamy youth brand tam number one show prime time aawaaz de kahan hai purani jeans radio mirchi classic songs music india peoplmeter system air time viacom 18 vbs brand solutions airtime winner content distribution and syndication programming vikas varma verma kalyan sundaram ashok shenoy kevin rego mittal sunil rora redefining youth gec hindi speaking TG target group CS cable and satellite Top line marketing guru machine wiz award awards classic evergreen songs concept profit effective rate ER sponsorship darshan bhatt screwwala ronnie screwvala Broadcast television idiot box rattings

Most watched Asian Channel*and favorite asian music channel

*approved continental research 2006, in UK

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Highlights

•Largest and Biggest Music Library(over 6000 song right)

•Exclusive tie-up with major Indian Music Label

•Presence on prestigious platforms

Dish Network (USA), ATN (Canada),

Virgin Media, BSkyb, DSTV(Africa),

ADD (UAE), E – Vision (UAE) &

Astro (Malaysia)

has won 25 PROMAX

awards

in Asia & NY

for innovative packaging &

creative promos.

\ _ HARIOM SETH _ BRAND CONSULTANTLINKEDIN http://in.linkedin.com/in/shariom

TWITTERhttp://twitter.com/hurryhome

Continue to next slide For Details on B4U network

Appendix

B4U Network - Internationally

• B4U has one of the top & largest overseas Bollywood content library.

• For South Asians in UK, USA, Africa & Middle East B4U is synonymous with Bollywood.

• In last 6 – 12 months B4U have acquired over 150 top released films, unreleased and 500 other films which fared well at the box office.

• We have exclusive tie-up with the largest music label in India and have an access over 6000 Bollywood songs.

• B4U launched recently has achieved more than 400,000 subscribers just with in 6 months of launch on Astro, Malaysia.

• B4U channels are integral part of any media plan for all the Bollywood distributors to promote their new film internationally.

B4U Music – salient points

• B4U Music is the leading Asian music channel overseas outside of India.

• B4U Music has tied up with the biggest Bollywood music label and has access to the best film and non film based music videos.

• B4U Music most viewed Asian channel in the UK*.

• B4U Music is the only music pay channel on Dish network and has notched up 22,000 subscribers and is the only channel to be made available across all non Asian packages.

• B4U Music has won 25 PROMAX awards in Asia & NY for innovative packaging & creative promos.

• * Source: Continental Research UK – 2008.

B4U Network Strengths

• Largest Bollywood content library amongst all the Asian players.

• 80% of the content is recent & latest which drives subscription.

• B4U brand image is very strong internationally.

• Strong hold with the Bollywood film industry gives us easy access to content rights.

• Appeals to cross section of all age groups amongst South Asian community.

• Unmatched quality content, packaging & presentation.

• B4U has entered into output deals with major Bollywood studios for movie acquisition.

• B4U entering into Bollywood movie production.

UK viewer’s verdict

In the recent concluded IPA approved research by Continental research (November 2006) following were the findings:

a) B4U Movies is the most favourite Bollywood movie channel surpassing Zee Cinema and SET Max. b) B4U Music is the most watched channel across all Asian TV channels genre and the most favourite music channel.

B4U website, www.b4utv.com has the second highest hits in the Europe amongst Asian channels*.

Why should the platform carry B4U channels ?

• B4U channels offer premium Bollywood content. • Bollywood has a universal appeal and is in demand globally.

• B4U channels have already been very successful on various platform globally since it’s launch.

• More subscribers & thus more profits to the platform through our channels

• Adds value of the package & is a better selling proposition.

\ _ HARIOM SETH _ BRAND CONSULTANT

LINKEDIN http://in.linkedin.com/in/shariom

TWITTERhttp://twitter.com/hurryhome