b2t el presidente redvespa chief designer @kupe … · redvespa chief designer ... ethnographic...
TRANSCRIPT
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Redvespa Chief Designer
@Luvleyday @RedvepsaNZ
#designthinking #noploblem
B2T El Presidente
@kupe @B2T_Training
#baot #iiba
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The Year - 2011
Blair and Kupe thought
they knew it all
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But we observed that the world was moving faster
than the BA profession and BA’s were at risk of
being left in the dust
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The Problem – define new ways of evolving our BA practices
and profession or risk becoming just another passenger on the
bus heading to change and innovation land
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Team dynamic is changing
Less need for documentation like before
Developing solutions in smaller iterations
Every project does not need a
business analyst
People are used to immediate results
We explored what was changing
around us…and why?
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Our Big Conclusion
Both approaches alone are important. But if you have both in your toolkit and
you’re deliberate in applying them to solve todays challenges, you are unstoppable
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Its NOT about criticizing others
Understanding the problem – be curious
Evaluate the evidence
Make logical and thoughtful decisions
Avoid emotional thinking and mistakes
Working together more efficiently
Critical thinking – what is it?
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Creative problem solving with a
human - centered lens
Experiencing the world instead of talking
about experiencing the world
Is the “agile” for business problem solving
Design thinking - what is it?
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Design thinking - what is it?
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Design thinking framework
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It’s a behaviour first, department second.
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Design thinking is a critical thinking approach
Critical thinking is used in design thinking
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Case study: #keepingitreal
Sales manager has requested a new sales pipeline report so that they can
determine why they are not selling more training programs
Your challenge
1) decide what activities you initiate from here
2) what would you do first and why
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Discovery stage
I have a challenge – how do I approach it?
“When I have one week to solve a seemingly
impossible problem, I spend six days
defining the problem. Then the solution
becomes obvious.” - Albert Einstein
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Who are your stakeholders?
How do you know you have the right people?
What information do you need?
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Question from audience:
What to do if the sales person just says give
me the report?
Use Zoom technique
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Discovery techniques
Stakeholder analysis
Brainstorming
Observation
The 5 why’s
Zoom
Ethnographic research
Customer personas
Customer journey maps (if you love process maps – you’ll love these)
Day in the life stories
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Simplify stage
I have learned something – how do I interpret it and simplify it?
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Simplify techniques
Context diagram
Problem statement
Gap analysis
Acceptance and evaluation criteria
Story on a page
Pit stop
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Simplify technique – pit stop
What needs to be fixed? What needs to be tuned?
Do we want to explore some
new roads?
What’s running smoothly?
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Ideate stage
I see an opportunity – what do I create
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Ideate techniques
Workshops and brainstorming sessions
User stories – scenarios
Focus groups
Deep dives
Brainwriting or brainwalking
Step into someone else’s shoes
Tomorrows headlines
Visualisation
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Prototype stage
I have an idea – how do I build it
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Prototyping – Lo-fidelity
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Prototyping techniques
Use cases
Wireframes
Experience prototyping
2D maps
Role playing
Storyboards
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Prototyping – making toast storyboard
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Share stage
I tried something new – how do I share and evolve it?
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Share techniques
Use cases
Process maps
Other requirement models
Elevator pitch
Service blueprint
Value proposition canvas
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Path to design and critical thinking nirvana
Being curious Building a
collaborative
environment
Wanting to make a
difference and not going
through the motions
Getting in touch with
your emotional
intelligence
Helping people around
you make good
decisions
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Don’t waste time getting started
Big things require
a lot more work
but they also offer ways
for others to fall in love
with the vision
Actions produce energy
and momentum
Perfection is
unattainable anyway
Understand
change management –
find the bright spots
Persistence – don’t give up
Navigate the political
landscape
Why not listen to your dreams? And as long as you are listening,
choose to dream big
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What did we learn today
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Final thoughts
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@Luvleyday @kupe
No design thinkers or business analysts were hurt in the making of this slide deck