b2b social media in china
DESCRIPTION
B2B Social Media Strategy for the Chinese marketTRANSCRIPT
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B2B SOCIAL MEDIA
IN CHINA
07.11.2013, Ying HU
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SOCIAL MEDIA
@ CHINA
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Social media penetration in China:
44%88%of Chinese social media users are active.
Netizens in China spend an average of 46 mins each day visiting social
media sites.
On average, each of Chinese social media users followers
8 brands.
KEY FACTS
597,600,000The number of social media users in China
source: www.wearesocial.sg
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WHY THEY FOLLOW BRANDS’ WEIBO
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MOST POPULAR
CHANNELS
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WHAT WE HAVE
BEEN DOING
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CHANNELS
-----------------------------------------------------------------------
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LOCALIZATIONCleantech Finland: customized content for the Chinese market
• Language
• Audience
• Message
• Differentiation
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NETWORKINGCleantech Finland: Proactively engaging with companies, media,
opinion leaders, researchers, and industrial organizations. Time
consuming, but worthy.
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SYNERGYCleantech Finland: Without support from in-house consultants
and experts of members companies, it is impossible to achieve
great results.
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KEY LEARNINGS
1. Channel selection
2. Identify your key audience
3. Chinese are sharp online.
4. Customized content
5. Proactive engagement
6. An orchestrated effort
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KIITOS.
TACK.
THANK YOU.