B2B Marketing University

Melbourne

B2B Marketing University

Wireless Access Code - ??? Lee check on this- wireless by venue

Twitter Hash Tag - #B2BUniversity

*Prize given at end of conference for attendee who sends the most tweets

Thank you to our seminar sponsors

Australian Direct Marketing Association

Principal Sponsor

Venue Partner Print partner

Event Supporter

Direct Mail Partner

B2B Marketing University

Melbourne

Goal: Education + insights to tackle the rapidly changing world of B2B Marketing

Twitter: #B2BUniversity

Schedule

Twitter: #B2BUniversity

• 12:30 – 12:45 PM – Opening Remarks

• 12:45 – 1:30 PM – Understanding the Science of B2B Marketing

• 1:30 – 2:15 PM – A Process-based Approach to Managing the Buyer Dialog

• 2:15 – 2:45 PM – Break

• 2:45 – 3:30 PM – Powering the Nurture Dialogue: Automating Nurture Programs

• 3:30 – 4:15 PM – The Influence of Social Media on B2B Marketing

• 4:15 - 5:00 PM – Roundtable | Marketers’ Experiences

• 5:00 – 6:30 PM – Drinks + Networking

Final notes• Tweeting?

– #B2BUniversity– Prizes for top tweeters…

• WiFi Available• Presentations + materials?

– Available for download post-event

• Educate + network + Interact

Twitter: #B2BUniversity

B2B Marketing University

Melbourne

Speakers

Andrew Haussegger, Managing Director, Green Hat

Katie Finlayson, Cross Business Team Manager, Demand Programs, IBM*Pre recorded presentation

Carlos Hidalgo, CEO, The Annuitas Group

Will Schnabel, Global Vice President, Business Development, Silverpop

Joel Norton, Chief Strategy Officer, Boost Marketing

B2B Marketing University

Sydney