MINI HANDBOOKB2B Marketing

One simple question…

What is B2B Marketing

These are some examples of B2B brands:

What makes them different?

B2B (Business-to-Business) Marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations, or for resale to other consumers

The B2B marketers generally focus on four large categories:Companies that use their products;

Government agencies;Institutions; and

Companies that turn around and resell the goods to consumers

What makes B2B Marketing special?

Let’s see based on the

comparison between B2B

and B2C

A

Successful B2B MarketingHere are some tips for you:

Successful B2B MarketingStep #1: Understand Your Audience

Make sure you segment your target markets according to demographics, psychographics and business environment to identify the segments that are the best fit for your company’s offering—that have the most to gain by becoming your customers.

Step #2: Build a Strong Value Proposition

Build a strong customer-centric value proposition that puts your product and services in the context of the customer’s problem.

Step #3: Map Out Buyer’s Journey

Build a strong customer-centric value proposition that puts your product and services in the context of the customer’s problem.

Step #4: Build Compelling Message and Content

Get a pretty good idea for how to influence the prospect along every step on each phase of the buying cycle. Don’t forget to add how you want to get your information to your audience—how will they find you and how can they access your contents easily.

Step #5: Invest in Marketing Automation

Marketing Automation (MA) will allow you to have very targeted digital conversations with your audience triggered by prospect profile and behavior, driven by their buying cycle. With each interaction, you collect more data about the prospect which with sophisticated analytics and reporting, MA tools will give you insight into what is working and what not so you can adjust and improve your campaign.

Learn more about this here.

Successful B2B Marketing

Learn more about B2B Marketing

Here are some useful reads to understand more

about B2B Marketing:

Business-to-Business Marketing by Ross Brennan, Louise Canning and Raymon McDowell

The Changing Face of B2B Marketing

The Business-to-Business Marketing Handbook

Simple B2B Marketing Framework

B2B Marketing: What Makes It Special?

Empowering Youth Since 1948!

AIESEC in Indonesia

AIESEC Indonesia

@AIESECIndonesia

www.aiesec.or.id