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TRANSCRIPT
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Presented By:
Abhishek Thakur(04)
Ajay Raj(07)Amit Ahuja(09)
Amrapali Singh(11)
Poornima Rajan()
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Oracle sells both hardware and software
The hardware includes both servers and storage
The software ranges right from the operating systemup through systems management software, databaseand information management, business intelligenceand enterprise performance management software
Oracle is unique in the breadth and depth ofofferings. IBM offers hardware and software but notapplications whereas Microsoft and SAP offerapplications but no relevant hardware.
AboutOracle
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$36B in revenues the FY11
Number 1 in 50 product categories
3,80,000 customers in 145 countries
20,000 partners
109,400 employees
14 million developers in Oracle online communities
AboutOracle
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Oracle provides the following CRM solution:
Oracle CRM On Demand
Oracle E-Business Suite CRM
Oracle Fusion Applications CRM
PeopleSoft Enterprise CRM
Siebel CRM
All these CRM products make Oracle the number one CRMsoftware dealer in the world
Oracle CRM solutions
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{
3M India Limited
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3M India Limited
Oracle Customer: 3M India Limited
Location: Bangalore, India
Industry: Industrial Manufacturing
Employees: More than 2,000
Annual Revenue: $100 to $500 Million
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3M India Limited
Indian subsidiary of 3M Corporation was established in 1988
Sells around 7000 products in India ranging from Post-it notes,
films, tapes and adhesives, abrasives to cleaning products,
matting, and medical instruments
Research and development centers at Bengaluru and Gurgaon
and manufacturing facilities in Pune, Ahmedabad and
Pondicherrry
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Challenges
Deploy a CRM system that would provide the organizations
divisions with a 360-degree view of customer details, including
contacts, product mixes, and sales prospects
Provide a central online to store customer data, eliminating
managing this information in multiple spreadsheets and other
applications
Enhance the companys ability to identify opportunities to
cross-sell products, such as tapes, adhesives, and films
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Solutions
Engaged Oracle Partner CRM IT (India) to deploy OracleCRM On Demand to enable more than 500 sales andmarketing staff to better manage existing customers and
easily identify new business opportunities across theentire organization
Provided sales automation capabilities, such as the
ability to standardize diverse sales and marketingprocesses
http://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.html -
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Enabled marketing staff to recognize which customers are
buying what type of products helping them to developtargeted campaigns that reach the correct customer segments
Improved cash flow by removing the need to purchase
hardware, software licenses, and employ IT maintenance staffto manage the CRM application
Improved communication between sales and technical staff,
which would soon enable salespeople to provide more
accurate information about quality issues and product
development activities
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Integrated with back-office systems, which enabled salesand marketing to gain immediate access to transactiondata, such as product sales and orders, improving theservice provided to customers
Set to reduce the average time it takes to close sales cyclesand help improve lead conversion rates
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{
Cypress Semiconductor Corporation
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Cypress Semiconductor Corporation
Location : San Jose CA, USA
Industry : High Technology
Employees : 3500
Annual Revenue: $500 Million to $1 Billion
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Cypress Semiconductor Corporation
Makes high-performance, programmable integrated circuits thatprovide its customers with fast time to market and exceptional
system value.
Leader in USB controllers and high performance memories andprogrammable timing devices
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Challenges
Create and deploy an automated and integrated channel revenue
management (trade management) environment to support a highly
complex distribution model and expanding channel business
Improve ability to rapidly and accurately account for, validate, and
reportonsalesmadethroughthecompanysdistributionpartners
Improve financial control, reporting, and auditability of
distribution partners to minimize profit leaks through the channel
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Reduce the time and costs associated with audits, and facilitate
Sarbanes-Oxley compliance
Speed credits to distributors to maintain strong relationships with
these vital partners and support a growing global network
Ensure cost-effective disaster recovery capabilities
Streamline IT management burden and costs, and reduce the need
for specialized IT resources to maintain the enterprise environment
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Solutions Launched a multiphased channel revenue management
initiativebuilt on Oracle E-Business Suite applications, including
Oracle Channel Revenue Management, and Oracle Hyperion
solutionsto improve the speed of recognizing revenue from the
companys growing network of integrated circuit distributors
Deployed Oracle E-Business Suite On Demand and Oracle CRM On
Demand to reduce internal IT management costs and burden and
satisfy disaster recovery (DR) requirements without significant
capital investment
http://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/crmondemand/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.htmlhttp://www.oracle.com/us/products/applications/ebusiness/index.html -
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Reduced profit leaks with the integrated system that ensures that
transactions are not lost between systems
Enabled the company to manage a 200% increase in claims payments to
its distribution partners without expanding staff, which would not have
been possible under the legacy environment
Automated inventory reconciliation, reducing by 20% the time spent on
inventory tracking each week - enabled Cypress to rapidly share data
with distributors
Reduced external audit hours in the revenue cycle by more than 30%,
due to automated and improved controls and processes
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Eliminated the need to spend significant amounts of time at
quarter end validating financial data, freeing up time for value-
added analysis
Linked inventory with price changes and gained the ability to
quickly evaluate exposure and value if the company decided to
change prices
Achieved more accurate data for the payment of commissions tointernal and external sales team members.
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Avatar International LLC provides quality improvement servicesto the healthcare industry.
It surveys and samples patients on an ongoing weekly to monthly basis, and provides internet reporting, online educationalmaterials, individual surveys and customized reports.
Case : Avatar InternationalLLC
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Deploy a CRM solution that can support a remote team,including sales personnel who are in the field calling onhealthcare organizations.
Create a single repository for customer and sales informationthat enables greater visibility into sales, marketing, and customer
care operations, as well as improved reporting.
CHALLENGES
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Worked with Oracle partner Easy CRM Implementations to deployOracle CRM-On-Demand (COD) and establish a set of best
practices, streamlining previously complex sales and customermanagement processes, while providing a more holistic view ofcustomers.
Enhanced the companys sales process structure, from lead throughclose, while supporting remote employees with ready access to thecritical information they require to perform tasks in the field.
SOLUTION
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Improved ability to track client issue resolutions , such asrerouting survey reports to another facility, and enabledautomated status checks at various intervals to ensure issues
remain resolved.
Expanded reporting capabilitiesincluding the ability toquickly create a report that looks at sales or new clients, averagesales close time, and issue resolution timeto enable morethorough and consistent follow up for sales initiatives andcustomer service.
Automated contract renewal schedules to eliminate manual
processes and ensure prompt action.
Enabled the Chief Financial officer to gather information requiredfor month-end reports 75% faster.
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Thanks.