b2b expo event review

B2B EXPO 2016 EVENT REVIEW - MELBOURNE & SYDNEY

EVENT REVIEW - MELBOURNE & SYDNEY

1-2 JUNE SYDNEY HORDERN PAVILION

27-28 APRIL MELBOURNE CONVENTION & EXHIBITION CENTRE


MELBOURNE & SYDNEYEVENT OVERVIEW

DATE & TIMEMelbourne 27 April 2016 8:00am-7:00pm 28 April 2016 10:00am-6:00pm Sydney 1 June 2016 10:00am-7:00pm 2 June 2016 10:00am-6:00pm

LOCATIONMelbourne Convention & Exhibition Centre Sydney Hordern Pavilion

OVERVIEWThe inaugural B2B Expo 2016 was held at the Melbourne Convention and Exhibition Centre on the 27th-28th of April and at the Sydney Hordern Pavilion on the 1-2nd of June. Over 150 exhibitors and 5,000 visitors attended in Melbourne & Sydney, which showcased Australia’s booming SME industry.

The B2B EXPO 2016 included a mix of high-profile functions, networking opportunities and informative free seminar series, in addition to the B2B EXPO 2016 exhibitor showcase.

VIP’s including The Hon. Philip Dalidakis, Victorian Minister for Small Business, Innovation and Trade, The Hon. Bruce Atkinson, President of the Victorian Legislative Council, Fady Daher, VP for Client Management at American Express, Rose Verspaandonk Manager of Economic Branch at the Department of Employment and Mark Caltabiano, Vice President Solution Consulting, Australia & New Zealand Oracle Corporation, presented and attended at B2B EXPO 2016.

B2B EXPO 2016 also hosted several inbound international delegations, including government & business delegations from Jilin, Fujian & Guangdong Province in China. B2B EXPO 2016 also was fortunate to host a business delegation from Mauritius, in which 20+ businesses exhibited their goods. B2B EXPO now looks forward to 2017 in Melbourne & Sydney and the continued development of the B2B EXPO series.

WEBSITEwww.B2BExpo.com.au


SPONSORS & PARTNERS

ORGANISER

PRINCIPAL SPONSORS

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SUPPORTERS & PARTNERS

MEDIA PARTNERSC

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B2BEXPO 2016 HIGHLIGHTS

MIX AT SIX NETWORKING FUNCTIONSB2BEXPO BREAKFAST

The B2B Expo 2016 and ACE 2016 Mix at Six Networking function provided attendees, exhibitors, and VIP guests an opportunity to network in an informal setting over some drinks and canapés to discuss the day’s topics and the current condition and future development of Australia’s SME industry.

This was the ideal way to celebrate a successful first day of B2B Expo 2016.

The B2B Expo 2016 Breakfast was the official launch of the inaugural B2B Expo series. Mr. Ray Evans, CEO of the Australian Business Forum, welcomed all delegates and VIP guests, and along with Mr. John Rashleigh, Chairman of the Australian Business forum, launched the event. Attendees heard from Hon. Bruce Atkinson, President of the Legislative Council, and an inspiring and insightful keynote address delivered by the High Commissioner for the Republic of Mauritius in Canberra, His Excellency, Mr. Patrick Cavalot.

MAURITIUS PAVILION

On their first trip to Australia, Enterprise Mauritius participated in the B2B Expo 2016 where they presented the vast and varying goods and services available from this island nation at the Mauritius Pavilion. This was a unique opportunity for Australian business to engage and network with a number of small businesses from Mauritius seeking potential opportunities to in Australia. With over 30 companies represented, showcasing a variety of textiles, corporate wear jewellery, fruit, pickles, pasta, and frozen goods, the Mauritius Pavilion was one not to miss.

B2B Expo 2016 was delighted to host Enterprise Mauritius at this inaugural event, and hope that they will endeavour to return again.


B2BEXPO 2016 HIGHLIGHTS

B2BEXPO SEMINAR SERIES

B2BEXPO SEMINAR SPEAKERS

The B2B Seminar Series allowed exhibitors and industry leaders an opportunity to address attendees on current contentious issues, trends and provide insightful advice and projections for the condition of the Australian small business industry. Representatives from Fair Work Ombudsman, Small Business and Family Enterprise Ombudsman, ATO, AusIndustry, American Express, Oracle, and Servcorp, discussed the way in which their enterprises and agencies provide support for SMEs, as well as their professional analysis on the development of this growing business sector.

FADY DAHER

VP for Client Management American Express

SIMON MILLCOCK

Manager – Economic Devel-opment & Strategic Projects, Townsville City Council

ROSE VERSPAANDONK

ManagerDepartment of Employment

MARC CALTABIANO

VP Solution Consulting, Aus-tralia & New Zealand Oracle Corporation

JOSEPH CHOU

Founder and CEO, The Ironfish Group

ALAN WELLS

Acting DirectorFair Work Ombudsman

EVA KOROMILAS

Assistant Director, Small Business Strategy, Fair Work Ombudsman

ANN MIDDLEBY

Project Lead | Foreign Invest-ment Real Estate Initiative Public Groups and International, ATO

ASHLEY ALLEN

Distribution and Channel Pro-gram ManagerAustralia & NZ, ShoreTel

KATE CARNELL AO

Small Business Ombudsman, Small Business and Family Enterprise Ombudsman

LIANE GORMAN

General Manager Servcorp Australia and New Zealand

RAY EVANS

CEO & FounderAustralian Business Forum


KEY VISITOR PROFILE

TOTAL ATTENDEES

5,000+

MELBOURNEATTENDEES

3,500+

SYDNEYATTENDEES

1,500+

TOP INTERESTED INDUSTRY

VISITOR INDUSTRIES

TRADE & RETAIL

ECOMMERCE

FINANCIAL SERVICES

INVESTMENT

BUSINESS SERVICES

TECHNOLOGY

GOVERNMENT

STARTUP

OTHER

37.5%

19.0%

8.4%

8.4%

8.0%

6.2%

5.4%

4.5%

2.6%

BUSINESS SERVICES

TRADE & RETAIL

TECHNOLOGY

MEDIA/COMMUNICATION

FINANCIAL SERVICES

AGRIBUSINESS

INVESTMENT

HEALTH

EXPORT/IMPORT

MANUFACTURING

EDUCATION

FASHION & TEXTILE

LOGISTIC

21.4%

13.6%

10.8%

8.5%

7.6%

7.4%

6.8%

5.0%

4.2%

3.5%

3.3%

2.8%

2.8%

EXECUTIVE LEVEL

COMPANY SIZE

50.3%25.7%

18%6%

Senior Executive/Business Owner

1-5 Staff

Management

5-30 Staff

Associate

30-100 Staff

Business Consultant

100+ Staff

62.3%18.9%

5.8%

13.0%


KEY EXHIBITOR PROFILE

TOTALEXHIBITING COMPANIES

160+

MELBOURNEEXHIBITING COMPANIES

90+

SYDNEYEXHIBITING COMPANIES

70+

SAMPLE EXHIBITOR LIST

BUSINESS SERVICES

TRADE & RETAIL

TECHNOLOGY

AGRIBUSINESS

FINANCIAL SERVICES

INVESTMENT

LOGISTIC

GOVERNMENT

25.0%

8.1%

15.7%

5.7%

15.9%

6.9%

15.5%

4.9%

EXHIBITOR INDUSTRIES


MARKETING ACTIVITY SUMMARY

DIGITAL MARKETING

PRINT ADVERTISMENT

OUTDOOR BILLBOARD

RADIO

OTHER

ABF Internal Databases

Event Sponsors Database

Exhibitor Databases

Google Adwords Campaign

Linkedin Campaign

Media Partner’s Database (includes Smart Company, Ant Hill, Inside Small Business, Inside Retail and etc.)

Media Partner’s Website Ad (includes Smart Company, Inside Small Business, Asia Today and etc)

Wechat Campaign (includes ABF, Ausfocus, ACEC, Australia news and etc)

Australian Financial Review

ACEC Magazine

Asia Today

OBQ Magazine

Inside Small Business Magazine

City of Melbourne Banner in multiple location

3AW

Smooth FM

Telemarketing

Inside Retail Magazine

Business Circle Magazine

Australia Post Direct Mailing

Poster in various location in Melbourne

Poster in various location in Sydney

Outdoor LED Billboard Ad

Bay FM

2GB

SMS Marketing Campaign


B2B EXPO 2016 MELBOURNE PHOTO REVIEW


B2B EXPO 2016 SYDNEY PHOTO REVIEW

b2b expo event review

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