Instant consumer understanding for a tailored brand proposition

EMOTIONAL ENGAGEMENT | AUTHENTICITY | EMPATHY

MySmark: rich customers insights for CRM

Enable visitors to emotionallyinteract with a painting andshow their comments in a spectacular way

50% Visitors interaction(no reward, organic)

• #10 extra articles in international press

• Real-time online infographicfor visitors

• Insights for product design and next exhibition

www.canalettovenezia.it/en

USECASE :

CLIENT METRICS

DESCRIPTION CRMCommunicaton & PR:

Monitoring “The Big Marketing Debate”

• Instant gauge of talks

• Instant metrics about key questions for the future of marketing

Planning & Forecasting:Improve events series from audience insights.

www.marketingsociety.ie

USECASE :

CLIENT METRICS

DESCRIPTION CRM

Online voting system for a music talent show

www.festivalshow.it

• 10% Organic conversion (visitors vs votes)

• 3% Profiled votes & sharing

Social CRM:Vote and Like our Facebook page!

USECASE :

CLIENT METRICS

DESCRIPTION CRM

New product launch9.5 Alcohol free Prosecco

• 50% Conversion to thesurvey

• 20% Promotion 15% FB

sharing 5% TW

Sales & Marketing:Connect event audience with a drink & capture instantpreferences about howto consume it

www.astoria.it

USECASE :

CLIENT METRICS

DESCRIPTION CRM

Measure customers reactions to new telco promotions

• 16% Interactions (no incentives, no rewards)

• 8% Profiled insight

Strategy formulation:Post elaborate consumer insights for commercial strategies and a new customer service

www.coopvoce.it

USECASE :

CLIENT METRICS

DESCRIPTION CRM