b ringing t echnology to p ublic t ransportation milestone #1 richard speyer rachel tannenbaum alan...
TRANSCRIPT
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BRINGING TECHNOLOGY TO PUBLIC TRANSPORTATION
Milestone #1Richard Speyer
Rachel Tannenbaum
Alan Schwartz
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PROBLEM
Tourists often have difficulties acclimating to the transit system in new cities Route planning Finding common attractions
Locals may not use Metro System because they don’t know enough about it Find local attractions Bus times, train times, transfers
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INTERVIEW QUESTIONS
Wanted questions to focus on Current use of Metrolink for locals Potential uses for visitors (ask how they use metro systems in
other cities) Find out what type of features they would need at a
Metrolink platform Who we interviewed
Metrolink Users (at stations) Infrequent Users of all age groups
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INTERVIEW RESULTS
When you use the Metrolink, do you usually take the same couple routes, or do you go to new places? Most common answer as the same few routes Special occasions such as sporting events
How often do you use the Metrolink for multiple destinations on the same day? Most people said it would be extremely rare
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INTERVIEW RESULTS (CONTINUED)
Do you use online trip planners? If so what do you like/dislike? A lot of people use the Metrolink website online and found
the time table inconvenient and confusing Were not as aware of route planning available online Some users thought it would be useful to include other
attractions as well as directions
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INTERVIEW ANALYSIS
We thought multiple destinations might be an interesting feature Interviews didn’t yield much interest in this feature
Users expressed interest in the ability to find local attractions
Overall, users seemed excited about the convenience of finding destinations and times at the platform.
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USER TASK EXAMPLE
You are visiting St. Louis and are staying with family near the Skinker stop on the MetroLink. On your first day, you decide that you want to visit the Arch. You arrive at the station at 8 AM and want to get directions now but not leave until 10 AM as you are meeting a friend at Kayak's for breakfast first. Also, since you don't have any small bills, you want to buy tickets later after you eat. Print out your directions so you’ll remember where to go.
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Ticket
Directions
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Where would you like to go?
Popular LocationsStops Search
Page 1 of 3
Lambert Airport Main Delmar Loop
Lambert Airport East
North Hanley
UMSL North
Rock Road
More...
Shrewsbury
Sunnen
Maplewood-Manchester
Brentwood
Clayton
Forsyth
UCity - Big Bend
Skinker
Forest Park- Debaliviere
Richmond Heights Central West EndWellston
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Where would you like to go?
Popular LocationsStops Search
Page 1 of 3
Arch
Busch Stadium
Zoo
Botanical Gardens
Art Museum
Grant's Farm
Science Center
Brewery
Cathedral Basilica
History Museum
Union Station
Galleria
Scottrade Center
Edward Jones Dome
City Museum
Browse Categories...
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Start Location: Skinker
Destination: Arch (Arch – Laclede’s Landing)
Starting Time:
Page 2 of 3
Choose your time and confirm
Yes No
Now
Is this correct?
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Start Location: Skinker
Destination: Arch (Arch – Laclede’s Landing)
Starting Time:
Page 2 of 3
Choose your time and confirm
Yes No
10:00 AM
Is this correct?
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Page 3 of 3
Print Exit
Include Return
Directions1. Board Skinker Eastbound train .................. 10:03 10:14 10:272. Get off at Arch – Laclede’s Landing stop3. Walk South for .5 miles4. St. Louis Arch @ 11 N. 4th Street
Directions from Skinker stop to Arch (Arch – Laclede’s Landing)
Times:
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PRINTING...
Yes No
Would you like to purchase a ticket?
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USER TASK NOTES
“Popular Locations” was not a common method to find local attractions Users went to “Search” first or looked through “Stops”
instead Left and Right Arrows were a source of confusion
Users didn’t know what would happen if they were clicked There wasn’t a clear way to exit or start over if a mistake
was made Icons and colors would be nice
The arrow for drop down menus didn’t stand out enough Users expressed interest in more categories such as
Shopping, Banking, Religious, Business, Kids
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USER TASK ANALYSIS
The most common method of use is “Popular Locations” Make that the initial screen instead of “Stops”
The top locations should be under “Tourist Attractions” in Categories.
Arrows should be eliminated because they only caused confusion Replace with buttons such as “Start Over” and “Go Back”
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WHERE WOULD YOU LIKE TO GO?
Stops Attractions Search
Tourist Attractions Kids’ Attractions
Shopping
Bars/Nightlife
Sporting
Hospitals
Tourist Attractions
Universities
Museums
Banking
Churches/Religious
Top Locations…
Parks
Office/Business
Hotels
Restaurants
Entertainment
Start Over
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SKINKER TO ARCH (ARCH – LACLEDE’S LANDING)
FinishPrint
Start Over
Add Return Directions
1. Board Skinker Eastbound train ..... 10:03 10:14 10:272. Get off at Arch – Laclede’s Landing stop3. Walk South for .5 miles4. St. Louis Arch @ 11 N. 4th Street
Times
Go Back
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QUESTIONS?