b rampf session 1
TRANSCRIPT
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Global Communication
Pamplona, 1-3 March 2010
Barbara Rampf, M.A.
IfKW, LMU Munich
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Agenda
1. Communication, Media and the Rise of the Internet
2. Media (R)evolution and the Challenges of Digitalization
3. New, Social and Future Media
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Session 1
Global Communication
Barbara Rampf, M.A.
1 March 2010
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Global Communication?!
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The Relevance of Media
Source: Merten 2008: 483
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Communication vs. Media
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Communication
Process of transferring information, sign-mediated, on many levels…
Many different definitions Verbal, nonverbal
communication One-to-one, one-to-many,
many-to-many
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Types of Communication I
Message
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Jakobson's Model of Communicative Functions (1960)
Sender ReceiverMessage
Channel
Code
Context
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1
4
5
6
2
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Types of Communication II
Message
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Types of Communication III
Message
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Types of Communication IV
Message
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Mass Communication
'Mass' great volume, range or extent (of people or production) and reception of messages
Important point: the products are available in principle to a plurality of recipients
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Characteristics of Mass Communication (Maletzke 1963)
Statements are transmitted… publicly only into one direction Indirectly via technical media to a disperse audience
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Media
In communication, media are the storage and transmission channels or tools used to store and deliver information or data.
Often referred to as synonymous with mass media or news media
May refer to a single medium used to communicate any data for any purpose
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Mass Media
Section of the media specifically designed to reach a large audience
Term coined in the 1920s (nationwide radio networks, mass-circulation newspapers, magazines)
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Scientific View
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Process of Mass Communication I
Message
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C RM Medium
Maletzke‘s “Feldschema der Massenkommunikation“ (1963)
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Process of Mass Communication II
Message
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Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997)
P1-n P2-n
OP1-n
OP2-n
Message
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Computer-mediated Communication
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Types of Communication V
Message
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Characteristics of Computer-mediated Communication
Disembodiment Texuality Detemporalisation & Disembeddedness Decontextualisation Digitalization
MessageMessage
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Characteristics of Online Media
Up-to-dateness Hypertextuality Interactivity Multimedia Unlimited memory Digital Information Easy publication Technology dependent
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Online Communication
Message
Message
Message
??
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The Rise of the Internet
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The History of the Internet
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0
20
40
60
80
100
Year
Per
cen
t
Households with PC Households with multiple PCs
PC Penetration (Germany)
Source: ACTA 1992-2009
17,3%
86,9%
35,6%
Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Jahre
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Internet Usage 1997-2009 (Germany)
6,5% 10,4%17,7%
28,6%38,8% 44,1%
53,5% 55,3% 57,9% 59,5% 62,7% 65,8% 67,1%
4,16,6
11,2
18,3
24,828,3
34,4 35,737,5 38,6
40,842,7 43,5
0
10
20
30
40
50
60
70
80
90
100
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year
Pen
etra
tio
n (
% P
op
ula
tio
n)
0
10
20
30
40
50
Mil
lio
ns
of
Inte
rnet
Use
rs
Source: ARD/ZDF-Online-Studien 1997- 2009
Basis: Erwachsene ab 14 Jahren in Deutschland (2009: n=1806, 2008: n=1802, 2007: n=1822, 2006: n=1820, 2005: n=1857, 2004: n=1810, 2003: n=1955, 2002: n=2293, 2001: n=2520, 2000: n=3514, 1999: n=5661, 1998: n=9673, 1997: n=15431)
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Internet Usage (World)
Source: http://www.internetworldstats.com/
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Internet Usage (Europe)
Source: http://www.internetworldstats.com/
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Internet Growth
Number of Hosts
Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php
Year
Source: http://www.internetworldstats.com/
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Internet Growth
‘‘Now, think about the Internet […]. In 1969 the government invested in a small computer network that eventually became the Internet. When I took office, only high energy physicists had ever heard of what is called the World Wide Web. […] Now even my cat has its own Web page.‘‘
(Bill Clinton, 42nd US President, 1996)
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Thank you for your attention!
Barbara Rampf, M.A.
Ludwig-Maximilians-UniversitätInstitut für Kommunikationswissenschaft und Medienforschung
Schellingstraße 3D-80799 München
Phone: +49 (89) 2180-9440Fax: +49 (89) 2180-9429
E-Mail: [email protected]