azure unleashed

ALL RIGHTS RESERVED © 2014

Microsoft Azure UnleashedMore than just Virtual Machines in the cloud


Concurrency Introduction

#cncyEvent #ws2012R2 #SysCtr #SCSM #Orchestrator


Business Productivity Infrastructure

Azure & O365

Exchange & Lync +

Voice

Private & Public Cloud

Windows Server & Virtual

Identity, AD,

DirectAccess

System Center

2012 ITSM / ITIL

Migrations &

Integrations

Desktop Imaging &

Win upgrade

Portals, Intranets, Business Critical, Doc Imaging,

Workflow…(SharePoint)

Sales, Marketing, Dashboards, Account

Management, Etc. (Dynamics CRM)

Business Apps

Application Development

Messaging, Conference, Presence,

Video, Voice (Lync)

Office

Real Microsoft expertise. Real business value.


Technical Awards and RecognitionsMicrosoft Partner of the Year• 2014 Management & Virtualization Finalist• 2012 Midwest• 2012 Central Regional• 2012 Content Management Global• 2011 Midwest• 2001 Marketing

Microsoft Gold Certification• Collaboration & Content• Communications• Management & Virtualization• Dynamics CRM


Business Awards and Recognition

Aug 21 Named to Inc. Magazine’s List of America’s Fastest-Growing Private Companies—the Inc. 5000

Aug 19 Receives 2014 Redmond Channel Partner RCP/Rocket Award

Aug 18 #1 Winner in Milwaukee Business Journal’s “Fastest Growing Firms” Awards for 2014


@ConcurrencyIncblog.concurrency.com

Speakers

Nate Lasnoski Annur Sumar

Shannon Fritz Steve Buchanan


Microsoft Azure UnleashedMore than just Virtual Machines in the cloud


• Extending your Corporate Network with Azure IaaS• Disaster Recovery with Azure SRM• Workflows with Azure Automation and PowerShell• Device Applications with Azure Mobile Services• Identity and Access Management with Azure AD-P• Azure HDInsight and Understanding Big Data • The Power of Predictive Machine Learning• Off-site Backup without Tapes!

Today’s highlights


Cloud ComputingOn-Prem

Storage

Server HW

Networking

O/S

Database

Virtualization

Application

Data / Users

Runtime

You

man

ag

ePaaS

Storage

Server HW

Networking

O/S

Database

Virtualization

Data / Users

Runtime

Application

SaaSM

an

ag

ed

by v

en

dorStorage

Server HW

Networking

O/S

Database

Virtualization

Data / Users

Runtime

Application

IaaS

Storage

Server HW

Networking

Database

Virtualization

Application

Data / Users

Runtime

O/S


Azure Networking


Azure VM without a Network• Only connected to the Internet

azure

internet


Azure VMs in a Network• Connected to each other, but not the

Internet

azure

internet

virtual network


Azure VM Network with a Gateway• Connected to each other and the Internet

azure

internet

virtual network

gateway


• Each network is independent and isolated

Multiple Azure Networks

azure

internet


• Site-to-Site VPN from CorpNet to AzureNet

Connecting Networks with VPN

corpnet


• From CorpNet to Multiple AzureNets


corpnet


• Site-to-Site between AzureNets too!


corpnet


• Multi-site-to-site VPN via PowerShell


corpnet

branch


• Multi-Site-to-Site ExpressRoute

Connecting Networks with MPLS

corpnet

branch

mpls


Azure Site Recovery


• Azure as your recovery site• Uses Hyper-V replica to replicate VMs into

the Azure site, where they can be turned on

Pricing• $27/month per VM protected

Recover Virtual Machines into Azure


Azure Automation


• PowerShell-centric Automation Engine• Entirely hosted in Azure (similar to SMA)• Uses PowerShell workflow

Pricing• Free up to 500 minutes• $20 / month for 10,000 minuteshttp://azure.microsoft.com/en-us/pricing/details/automation/

Azure Automation


Azure Mobile Services


• Build apps for iOS, Android and Windows• Provide backend services without

infrastructure• Authentication, SSO and Push notification

services

Pricing• 1.5Million API Calls, $25/mo*• 15 Million API Calls, $199/mo*http://azure.microsoft.com/en-us/pricing/details/mobile-services/

Azure Mobile Services

* Plus SQL Database services

$5 for up to 2GB, $15 for up to 250GB


Identity and Access Management


• User Identity Store in the Cloud• Single Sign-On for SaaS Applications• Integrate with Windows Active Directory

• Standards-Based Authentication(SAML, OAuth 2.0, WS-Fed, OpenID Connect, etc)

Pricing• Three Tiers: Free, Basic and Premium. Paid editions are for EA

subscribershttp://www.microsoft.com/en-us/server-cloud/products/enterprise-mobility-suite/

Azure Active Directory


User

Windows AD

Windows Active Directory


SaaS

User

Azure AD



SaaS

User

Azure AD

Windows AD DirSync



SaaS

User

Azure AD

Windows AD DirSync

ADFS



• Azure AD Premium and Multi-Factor Authentication

• Password Reset and Single Sign-On for SaaS apps

• Manage mobile devices with Intune• Protect Content with Rights Management Services

Pricing• Current reduced cost is $4.00 per user http://www.microsoft.com/en-us/server-cloud/products/enterprise-mobility-suite/

Enterprise Mobility Suite


Azure RemoteApp


Azure Websites


• Any hosted website or custom development• Auto-scaled to allow for capacity• Connected to other services, such as caching

Azure Websites

Languages such as .Net, PHP, Node.js, and Python.

Integrate with other Azure services, such as SQL Database, Service Bus and Storage

Application development & deployment methodologies such as Visual Studio, Git, WebMatrix, WebDeploy, TFS, and FTP

Azure Websites gallery contains many third-party applications, such as Drupal and WordPress as well as development frameworks such as Django and CakePHP


Azure SQL Databases


• Hosted SQL database• Data protection via auditing, restore & geo-replication• Can be a replica for SQL on-premise• Charged as a database directly, vs. server + l.

Azure SQL Databases


HDInsight


What is Big Data?

“Big data is a collection of data sets so large and complex that it becomes awkward to

work with using on-hand database management tools. Difficulties include

capture, storage, search, sharing, analysis, and visualization.”

– Wikipedia


What’s driving it?

Cheap Storage

$100 gets you 3million times

more storage in 30 years)

Inexpensive Computing

1980 10 MIPS/$ 2005 10M MIPS/$

Device Explosion

>5.5 billion (70+% of global population)

Social Networks

>2 Billionusers

Ubiquitous Connection

Web traffic2010 130 Exabyte (10 E18)

2015 1.6 ZettaByte (10 E21)

Sensor Networks

>10 Billion


What is it comprised of?

Big data solutions deal with complexities of:

VOLUME (Size)

VARIETY (Structure)

VELOCITY (Speed)


Big Data In Our World

Internet of things Audio /

VideoLog Files

Text/Image

Social Sentiment

Data Market FeedseGov Feeds

Weather

Wikis / Blogs

Click Stream

Sensors / RFID / Devices

Spatial & GPS Coordinates

WEB 2.0Mobile

Advertising

Collaboration

eCommerce

Digital Marketing

Search Marketing

Web Logs

Recommendations

ERP / CRM

Sales Pipeline

PayablesPayroll

Inventory

Contacts

Deal Tracking

Terabytes(10E12)

Gigabytes(10E9)

Exabytes(10E18)

Petabytes(10E15)

Velocity - Variety

Volu

me

1980190,000$

20100.07$

19909,000$

200015$Storage/GB

ERP / CRM WEB 2.0

Internet of things


Introducing HadoopTRADITIONAL RDBMS HADOOP

Data Size

Access

Updates

Structure

Integrity

Scaling

DBA Ratio

Reference: Tom White’s Hadoop: The Definitive Guide


Common Scenarios

Clickstream Analysis Sensor/Machine

Time and Place Server Logs

Sentiment

Text


Ability to respond to new questions

Advanced Analytics

Live Data Feed

Social Analytics

How do I optimize my services based on patterns of weather, traffic, etc.?

What’s the social sentiment of my product?

How do I better predict future outcomes?


How it WorksFIRST, STORE THE DATA

Server

Files

Server Server

Server


How it WorksSECOND, TAKE THE PROCESSING TO THE DATA

// Map Reduce function in JavaScript

var map = function (key, value, context) {var words = value.split(/[^a-zA-Z]/);for (var i = 0; i < words.length; i++) {

if (words[i] !== "")context.write(words[i].toLowerCase(),1);}}};

var reduce = function (key, values, context) {var sum = 0;while (values.hasNext()) {sum += parseInt(values.next());

}context.write(key, sum);};

ServerServer

ServerServer

RUNTIME

Code


Demo: Build Out of HDInsight Hadoop Environment


Summary

Data Knowledge Action


SummaryContinued

It is likely that you have big data – you’re definitely capturing outcome data, and likely capturing ambient dataAll data – outcome or ambient – has valueToday’s challenge is about unleashing insights from any dataMicrosoft Azure HDInsight can address these challenges by storing and processing big dataPower BI includes authoring add-ins to query, analyze and visualize data sourced from Windows Azure HDInsightSQL Server can connect to, query, and consume big data results – big data is just another data source!


Azure Machine Learning


What is Machine Learning (ML)?

Azure Machine Learning is a suite of offerings designed to give you the ability to

easily create, test, operationalize and manage predictive analytics solutions all

from the cloud.Azure Machine Learning = Predictive Analytics


Machine Learning Key FeaturesMachine learning traditionally requires complex software, high-end computers, and seasoned data scientists who understand it all.

Possible for people without deep data science backgrounds to start mining data for predictions.

Drag-and-drop gestures and simple data flow graphs to set up experiments.

Also designed for seasoned data scientists. It supports R, the popular open-source programming environment for statistics and data mining.

Connected to HDInsight for to use Big Data with Azure Machine Learning.


Examples of Machine Learning

Search engines Online recommendations

Ad targeting Virtual assistants

Demand forecasting Fraud detection

Spam filters Credit risk

Modern servicesPowered By ML


Covering the Analytics SpectrumDescriptive Diagnostic PrescriptivePredictive

IT Professionals

Data Modeling, ETL, Data Warehousing, Data Marts and Cubes

Information Worker

Self-Service & Exploration with Power BI

Data Scientists

Advanced Analytics from Microsoft and 3rd parties

BI Enablement Advanced Analytics

Enterprise Data Management

What happened? Why did it happen? What will happen? What should I do?


How can you build a predictive model?

Define Business Problem

Prepare Data

Develop Model

Through Iterations

Deploy Model

Monitor Model’s

Performance Business

Insights

1

2

34

5


Customer Targeting With Machine LearningProblem: • To leverage the history of a person’s

behavior on Microsoft.com to identify their interests and predict future actions

• Predict which customers are likely to buy Surface or Windows Phone

Methodology:

• Big Data Platform – HDP for Windows/Azure HDInsight and Advanced Analytics support

• Develop statistical models to determine the probability of users buying a Surface Device


• Targeting Models Delivered• Windows Phone• Provided list of cookies that are more likely to land on a Windows Phone page• Monthly scoring during 3 months

• Surface• Provided list of cookies that are more likely to buy a surface• Monthly scoring since April 20, 2013

New Targeting Models Developed for Surface and Windows Phone

Cat: Surface Store

KW: Surface

KW: Surface Pro

KW: Microsoft Store

MAC OS

Cat: Home Page

KW: Microsoft

Bing

Windows

Total Days

0% 5% 10% 15% 20% 25% 30% 35%

Variable Importance


Results – Better Targeting increased Revenue

Better customer targeting• Targeting coverage improved by 5%

due to predictive models and other measures!

Increased revenue from display AdsTargeted Ads generated up to 19% of revenueRevenue per 1000 impressions grew by over 8XRevenue per click grew by 6X!


Demo of Azure ML Workspace and Experiment Build Out


Azure Backup


• Backup from DPM 2012 R2 to Azure• Long term storage reported• $0.24 per GB/month. 10 TB = $2,400

Azure Backup and How It Works


Azure Backup Scenarios

1. You can back up files from a standalone server.

2. You can back up members of Microsoft System Center Data Protection Manager (DPM) protection groups. DPM 2012 SP1 and DPM 2012 R2 are supported.

Windows Azure Backup lets you back up files in one of two scenarios:

NEW! Maximum retention of backup data for up to 9 years!

http://windowsitpro.com/systems-management/system-center


Azure Backup Demo


• Extending your CorpNet with Azure IaaS• Disaster Recovery with Azure SRM• Workflows with Azure Automation and PowerShell• Device Applications with Azure Mobile Services• Windows App Publishing with Azure RemoteApp• Identity and Access Management with Azure AD-P• Azure HDInsight and Understanding Big Data • The Power of Predictive Machine Learning• Off-site Backup without Tapes!

Quick recap of our discussions today


Next Steps

Microsoft Experience CenterA hands-on, interactive lab helping you and your team drive the latest Microsoft products.

Modern Datacenter RoadmapTake a strategic, technology agnostic approach to your infrastructure operations. Get a vision, a budget, and a plan to optimize your IT infrastructure through a structured and systematic process.

Azure Platform AssessmentGet expert guidance and a clear understanding of what the future of your business could look like running on Azure.

azure unleashed

Technology

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