azeem report writing

7/31/2019 Azeem Report Writing

1/12

Submitted For The Partial Fulfillment Of P.G.D.M

As A Class Project

ByMOHD.AZEEM

SUBMITTED BY-

MOHD.AZEEM

PGDM

ROLL NO.(DM10431)

A.I.M.T

ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Knowledge park iii, GREATER NOIDA (u.p)

ACADEMIC YEAR (2010-12)


2/12

ACKNOWLEDGMENT

I take this as an opportunity to thank with bottom of my heart all those

without whom the journey of doing my project would not have been as

pleasant as it has been to me. Working on my project was a constant

learning experience with all Sweat and tear which was its due but not

without being richly stimulating experience of life time. I am very

thanks full to all my friends those help to fulfillment of the project.

For any project to be a success it is very important to get the right

guidance and support which I got from my faculty guide

I express my gratitude to my faculty guide for inspiring me

throughout the project.

I want to express my deep gratitude to our institute AIMT Gr.Noida, for

giving me the opportunity to undertake this project and enhance my

knowledge.

Finally I would like to convey my heartiest thanks to all my well

wishers for their blessing and co-operation throughout my study.

Mohd.Azeem

Roll no= DM 10431


3/12

DECLARATION

I hereby declare that this research project entitled.

for the fulfillment of Post Graduate Diploma in Business

Management ,has been carried out by

Under my supervision and guidance. The Report embodies

result of original work and studies carried out by the student by

himself and the content of the report do not the form the basis for

awarded of other degree to candidate or to anybody else.


4/12

CERTIFICATE

This is to certify that the research project report entitled,

for the fulfillment of Post Graduate Diploma in Business

Management ,has been carried out by

Under the my supervision and guidance. The Report embodies

result of original work and studies carried out by the student by

himself and the content of the report do not the form the basis for awad

of other degree to candidate or to anybody else.

CERTIFICATE


5/12

This is to certify that Mohd. Azeem, PGDM-IIIrd trimester has carried

out the project work presented in this Report entitled

the result embodied in the report are original and not

submitted to any other for the award of degree /diploma.

CONTENT

1. INTRODUCTION

2.OBJECTIVE OF STUDY


6/12

3.SCOPE OF STUDY

4. IMPORTANCE OF STUDY

5.RESEARCH METHODOLOGY

6.DATA COLLECTION

7. DATA ANALYSIS AND INTREPETATIONS

8.FINDING OF RESEARCH

9. RECOMMENDATION

10. CONCLUSION

11. QUESTIONNAIRE

12. BIBLIOGRAPHY

INTRODUCTION

Automobiles Industry in India


7/12

India, is the second largest producer of two-wheelers in the

world. In the last few years, the Indian two-wheeler industry

has seen spectacular growth. The country stands next to China

and Japan in terms of production and sales respectively.

Majority of Indians, especially the youngsters prefer

motorbikes rather than cars. Capturing a large share in the

two-wheeler industry, bikes and scooters cover a major

segment. Bikes are considered to be the favorite among the

youth generation, as they help in easy commutation.

Large variety of two wheelers are available in the market,

known for their latest technology and enhanced mileage.

Indian bikes, scooters and mopeds represent style and class for

both men and women in India.

Hero Honda

Hero Honda Motors Ltd. is the world's largest manufacturer of two

wheelers, based in India. The company is a joint venture between

India's Hero Group and Honda Motor Company, Japan that began in

1984.

In 2001, the company achieved the coveted position of being the

largest two-wheeler manufacturing company in India and the World

No.1 two-wheeler company in terms of unit volume sales in a


8/12

calendar year by a single company. Hero Honda has retained that

coveted position till date.

Today, every second motorcycle sold in the country is a Hero Honda

bike. Every 30 seconds, someone in India buys Hero Honda's top-selling

motorcycleSplendor.

The company has been continuously investing in brand building

utilizing not only the new product launch and new campaign launch

opportunities but also through innovative marketing initiatives

revolving around cricket, entertainment and ground- level activation.

Hero Honda has been actively promoting various sports such as

hockey, cricket and golf. Hero Honda was the title sponsor of the Hero

Honda FIH Hockey World Cup that was played in Delhi during Feb-

March 2010. Hero Honda also partners the Commonwealth Games

Delhi 2010.

Pulsar

The Bajaj Pulsar is a line of motorcycles produced by Indian

automaker Bajaj Auto. More than 1 million Bajaj Pulsars have


9/12

been produced, sold mainly in India where motorcycles are a

common form of daily transportation. The Bajaj Pulsar has been

available for sale in India since 2001. Though all Bajaj Pulsars are

similarly constructed, it is available with a variety of engine

options

The Bajaj Pulsar was designed jointly by Bajaj Auto and Tokyo

R&D, a Japanese design firm with other successful motorcycles

under its belt. The development took several years and was a

costly enterprise, putting the financial future of Bajaj Auto at

stake. In the late 1990s, the Indian market for motorcycles wasdominated by smaller, more efficient models. Recently introduced

models, however, were selling well despite larger engines and

higher fuel consumption. This led the Bajaj Pulsar to be designed

as a performance model that still retained a relatively low cost.

Targeted at young buyers, it was a major sales success from its

introduction. In a way, the Bajaj Pulsar revolutionized the marketfor motorcycles in India, leading riders to expect higher

performance and power ratings even from modest, entry-level

bikes.

OBJECTIVES OF STUDY


10/12

1. How many student likes Hero Honda bikes and Pulsar

2. Compare the facility of both .

3. What is the basic things those student likes in both kind of bikes

4. What is the money expenditure level of student for the Bikes

5. Interest of students in automobiles sector

6. To find out how the customer are motivated and encourage to buy the bikes

7. To find out the buying behaviour & preference of student

SCOPE OF STUDY


11/12

The scope of this research is to identify the student behavior

regarding Hero Honda & Pulsar. This research is based on

primary data. This study only focuses on PGDM student in

Accurate. This study does not say anything about buying

behavior this study shows the information of liking & disliking

of student of PGDM student.


12/12

azeem report writing

Documents