azda
TRANSCRIPT
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What are your expectations of this session? What would you like to
learn about marketing?
Text 206995 and your answer to 22333.
Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other
than the “thank you” response.
Wendy Kenney
Pre Workshop Activity: Please answer the following question:
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How to Build Buzz for Your Biz:
7 Marketing Strategies That Are Guaranteed to Work
Wendy KenneyAZDA
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Follow the @AZDentalAssn on Twitter
Use the hashtag #WRDC2011
Follow me on Twitter:
◦ @WendyKenney or @23Kazoos Download the presentation:
http://23kazoos.com/azda-handouts/
Social Media Info
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“You don’t have to brush your
teeth, only the ones you want to
keep.”
Love,
Your Dentist
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The Law of Large Numbers
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It’s all about reach and frequency
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So how do we know which seeds to plant the seeds?
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Who is our target market?
http://bit.ly/TargetMarkets
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Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated.
Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated
Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits
Patient Groups
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Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions:
1. What do they do with their time?2. How do they get their news?3. What is important to them about going
to the dentist?
Activity
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Set a budget Make a plan Keep it simple Set the rules Have realistic expectations Measure/monitor Adjust
Things to do before you start marketing
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1. Website
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◦ Cool Tools: http://www.GetListed.org http://www.wibiya.com
◦ Online directories◦ Google Places◦ Dr. Ooogle.◦ RateMD’s.com◦ PeekYou◦ Bookmarking◦ Kudzu, Merchant Circle, Yellow Pages.com
2. SEO OYO
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Superpages.com Yelp.com Citysearch.com Kudzu.com Mojopages Facebook Market Local.com
Cool tool: Postling.com
More..
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3. Blogging
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Take 10 minutes and write down 3 Titles for blog posts
Activity
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Wordpress.com Zemanta.com Slideshare.net Posterous.com Typepad.com About.me
Cool Tools
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4. The truth about social media
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1. http://www.postling.com2. http://www.hyperalerts.no/3. Hootesuite.com4. Ping.fm5. Twitalyzer.com6. Social Oomph.com7. Nutshellmail.com8. Twentyfoot.com
Cool tools to monitor/manage your social media
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Retain current patients* Reactivate previous ones Increases per patient revenue Reduces no shows Builds relationships Educate about other services Keep in front of mind Obtain referrals Obtain testimonials Automatic, Easy, Cost Effective
*DemandForce.com
5. Email/Text Message Marketing
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6. Publicity
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Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation
Hillsborough Orthodontist Dr. Laurene Wolf Continues Giving Smiles Program
Houston Cosmetic Dentistry Patients Have Integral Role in Innovative Office Visit
Dentist Surprises Marine Corps Toys for Tots
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Helpareporter.com AZCentral.com Pitchrate.com ReporterConnection.com Facebook.com/NPR PitchEngine.com Ereleases.com Elance.com
Cool Tools:
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7. Other low cost no cost marketing ideas
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Contests Freebies Gifts Children Just because Limousines
Your ideas?
More low cost no cost marketing
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www.23Kazoos.com
Always be marketing!