Marketing the Tourism with a Unique Travel Platform made for Tourism Operators

12 years building technology for tourism suppliers

knowledge engineering

*engineering information & process for the knowledge based economy

making information malleable, configurable, searchable, accessible and delivered to suite

AXSES Themes Marketing

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Knowledge engineering

Holiday Themes Marketing

AXSES has pioneered the concept of Holiday Themes Marketing, combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, dynamic profiling, dynamic rates, quotations, bookings, search engine marketing and branding.

Deliver the right message, to the right audience, with the right process and tailored to the occasion.

http://HolidayThemesMarketing.com

Close more Direct sales and expand distribution

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Knowledge engineering

Holiday Themes Marketing

Example: BarbadosHolidayThemes.com

Advertise only (link to property website)

Interactive/Dynamic themes (bookable)

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Knowledge engineering

Interactive themes perform best

You loose 25% of prospects by not offering online quotes, comparison shopping and bookings

Interactive:Quotes, comparison shopping, on-line bookingsdatabase marketing, reporting

vs: Link to website only!

Blue: Distribution (discontinue in May 2008)

InteractiveCost compare subscriber

quote, compare, book, save

Knowledge engineering

Interactive vs. Not Intreractive

You loose 25% of prospects by not offering online quotes, comparison shopping and bookings

Not InteractiveLike an advertisementcannot quote, cannot book, cannot save itinerary, no marketing database

Example of interactive service

Knowledge engineering

What does not works

No

Users click to your website inconsistent format, information, process terms / vat in-out / service / seasons / quotes

Not interactive! You cannot be selected!!>>> No marketing database. No prospect

Websites – not easy to compare

Return to cost/compare/analyse

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Knowledge engineering

Quotes, compare features, reservation, bookings, advice, marketing, management

compareroomrates>>>

Select compare to add to shopping list >>>Click quotes for instant costing of family holiday

All suitable and available room listedRooms popup when room clicked

Book >>>>

Hotel quote

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Knowledge engineering

All users are captured in marketing database

Transaction reports contact management mass mail, arcMail help close & manage business

Increase bookings & service

Traveler services:myprofile/mypreferencesmybarbados/mylinks/mybookings/myflights/ direct mail newsletters

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Knowledge engineering

1. Rates in themes channelsOffer quotes, comparison shopping and bookings to travelers using themes

2. Listing in BookingsBarbados / Comparison shopping interactive

3. Interactive Barbados hotel Search

The Number one Hotel Search for Barbados Used by over 100,000 visitors each month

Interactive Themes include

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Knowledge engineering

1. Create a description with the words of the Theme This will help get the page listed on search engines and speak directly to the traveler looking for that Theme holidays

2. link the theme to a page that compliments the themeIt should link to quotes and bookings for the themeThis page can also be optimised to get listed on Search engines

3. Make the theme interactive so travelers can get quotes and book online This will also offer travelers more features and give you a direct marketing database

Themes Check list

*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite

knowledge engineering

advanced technology | know-how training & support

providing the tools to help suppliers build brands, markets & profits