axis open days - retail analytics
TRANSCRIPT
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REINVENTING PHYSICAL RETAIL
May, 2 0 1 5
by Mindspeed Communica7ons, official integra7on partner for Romanian Market
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Topics Overv iew
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v Strategic Partnership – AXIS, Mindspeed & RetailNEXT coopera>on rela>onship
v RetailNEXT architecture & AXIS integra>on components
v Solu>on Deliverables -‐ Marke>ng & Opera>ons & Loss Preven>on
v RetailNEXT Solu>on Overview – Video & Wi-‐Fi Integra>on
v Path to Purchase Deliverables & Metrics of Relevance
v Value Added Services by Mindspeed & AXIS – Repor>ng Accuracy & Professional
Services
TRAFFIC STATISTICS LOSS PREVENTION INTERIOR ANALYTICS
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Strategic Partnersh ip AXIS, Mindspeed & RetailNEXT coopera7on rela7onship
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Solut ion Del iverables
P E R S O N A L I Z A T I O N
O P T -‐ I N O N L Y
S H O P P E R A N A L Y T I C S
I N -‐ S T O R E P E R F O R M A N C E A N A L Y T I C S
Guest Wi-‐Fi
Mobile Browsing
Bluetooth Beacons
Personaliza>on API
Gender Age New vs. Repeat
Loyalty Cross-‐Store Spending
Geo-‐Origin
Traffic Coun>ng
Staffing Exclusion
Staffing Op>miza>on
Kine>c Maps
Product Placement
Queue Analy>cs
Video Analy>cs
POS Excep>on
Real-‐Time Aler>ng
Full Path Analysis
MDD
Conversion
3-‐7er model purpose-‐built for retail and based on mul7ple data/sensor inputs
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Solut ion Overv iew
Data
Store A
RetailNext Store Appliance
Camera
Wi-FiSensors
LAN
Store BStore C
WAN
Corporate RetailNext
Clients3rd party
Point of Sale Staffing
Active Directory
Data warehouse
API
Cloud Wi-Fi
AXIS recommended network camera models :
M30 Series ( M3006-‐V mainly ) P33 Series ( P3354-‐12mm mainly )
Wi-‐Fi Cloud IOT Integra>on Vendors
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Path to Purchase, Metr ics of Relevance
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Value Added Serv ices
Op1mize the in-‐store Experience
Be@er understand shoppers in your stores
Engage with today’s
shopper on her terms
v High Accuracy providing relevant Foocall using AXIS Video Cameras ( +95%, installa>on & environmental condi>ons apply ) v Professional Services – Quarterly, Monthly & Weekly Insight Reports v Data Mining “Transla>on” into Clear Marke>ng & Sales Strategies
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Contact Informat ion
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Claudiu SANDOR Managing Partner & Solu>on Architect eMail : [email protected] Website : www.mindspeed.eu Phone : 004 0732 418 405