axis communications - retail control systems · intelligent security solutions for small to...
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Axis Communications
Steven JussaumeNew England RSMME, NH, Western MACell: 603-475-7335
www.axis.com
Introduction
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Long-term loyal partnership
80,000partners worldwide
Market leadershipNetwork camerasSecurity camerasVideo encoders
Smart, innovative products & solutionsIntelligent security solutions for small to enterprise companies within a broad spectrum of industry segments
15%of total sales 2015 R&DDistributors
End customers
Resellers System integrators
Axis
Billion SEK M USD
Total sales 2015
7946.6
More than
2,100employees with presence in more than countries50
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Axis – continuously driving innovation
1996
World’s first network camera
1998
World’s first video encoder
1999
World’s first network video chip
2004
First MPEG-4 and Motion JPEG compression camera
2008
First H.264 compression standard for network camera
2009
First network cameras with HDTV, and with remote focus & zoom functions
2010
First thermal network camera
2011
Lightfindertechnology
2012
Unique high-performance WDR camera
2012
First network camera with active cooling
2012AXIS Camera Companion: unique small installation solution
2013
Physical Access Control
2015
Zipstreamtechnology & Sharpdometechnology
2015
Open standard network loudspeaker &Open IP-based door station
Topics of Discussion:
- Image Usability
- Technology and Products
- Retail Analytics
- Support
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AXIS Technology
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Optimized IR
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> Latest power-efficient IR LED technology requires few LEDs
> High-precision, custom-made LED lenses ensure even illumination over entire image
> IR illumination angle automatically adapted to camera’s field of view
> Long-life LEDs eliminate maintenance
Capability in focus: Axis’ OptimizedIR technology
Traditional technology OptimizedIR technology
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Optimized IR
AXIS P3225-LVE with Optimized IR and WDR-Forensic Capture
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Axis Optimized IR
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Wide Dynamic Range
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> Wide Dynamic Range refers to scenes where there is a lot of variation in light levels simultaneously (referred to as wide dynamic range scenes)
What is Wide Dynamic Range (WDR)?
This image is underexposed, trying to capture the environment outside
This image is overexposed, trying to capture the environment indoors
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The Result using WDR
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Axis’ ZipstreamTechnology.
More video, less storage.
27 September 2016
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What is Axis’ Zipstream technology?
A bit rate efficient H.264 encoding
Acts on motion, details and noise
Optimized for surveillance
Radically lowering bandwidth and storage requirements
Works with market’s leading video management software without additional investment
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AXIS Products and Solutions
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Products for effective and smart security & surveillance
Fixed cameras
Fixed dome& onboard cameras
PTZ cameras
Software & Solutions
Encoders
Accessories
Thermalcameras
Access control
Audio
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Video Encoders
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AXIS M7011 Video Encoder
The smart and small design makes it easy to upgrade all analog video surveillance systems.
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AXIS M70 & AXIS P72 Video Encoder Series
Cost-effective and full-featured Video Encoder Series Cost-effective and full-featured Video Encoder Series
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AXIS Dome Cameras
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AXIS M30 Series - New models
> AXIS M3044-V> AXIS M3045-V> AXIS M3046-V
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AXIS P32 Network Camera Series.
Simply attractive.
July 2016
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> Outstanding image quality
> Effortless and versatile installation
> Reliable and cost-efficient operation
AXIS P32 Series – Key benefits
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> HDTV video quality 720p or 1080p– Up to 30 fps with WDR, 60 fps with WDR disabled
> WDR – Forensic Capture– Ensures high level of detail in dark and bright areas
> Axis’ Lightfinder technology– Outstanding performance in low light
> Day/night functionality– Automatic IR cut filter removal
> OptimizedIR (AXIS P3224-LV/-LVE MkII, AXIS P3225-LV/-LVE MkII)
– for image usability in total darkness
> Zipstream - DFS
AXIS P32 Series – Image quality, image usability
AXIS P3225-LV with IR on, WDR off
AXIS P3225-LV with IR on, WDR on
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AXIS P14 Network Camera Series.
Compact and cost-effective surveillance for any environment
27 September 2016
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> New lens alternative 10-22 mm
> Slim, bullet-style camera
> Excellent image quality
> Cost-efficient surveillance
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AXIS P14 Series – OptimizedIR and built-in IR
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AXIS P56 PTZ Dome Network Camera Series.
Cost-effective HDTV PTZ dome cameras
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AXIS P56 Series
Cost-effective PTZ domes for indoor and outdoor use> Competitively priced cameras that fulfill all the key requirements for a
PTZ camera
> Ideal for retail and city surveillance applications
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Two models for both indoor and outdoor use
Continuous 360° pan, 180° tilt, PT speed 0.2o/s to 350o/s
HDTV 720p HDTV 1080pAXIS P5624-E• 18x optical zoom• Day/Night• WDR – Forensic Capture• Shock detection• PoE+• IK10• Outdoor-ready, IP66 & NEMA 4X:
-20 ºC to 50 ºC (-4 ºF to 122 ºF)
AXIS P5635-E• 30x optical zoom• Day/Night• WDR – Forensic Capture• Electronic Image Stabilization• Shock detection• Two-way audio• 4 configurable I/Os• PoE+, 24 V AC/DC• IK09• Outdoor-ready, IP66 & NEMA 4X:
-30 ºC to 50 ºC (-22 ºF to 122 ºF)
Indo
or/O
utoo
dr
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AXIS F Series.
Flexible cameras that let you see more
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AXIS F Series – Flexible and discreet
Sensor units
> Divided network camera concept – Main and sensor units sold separately, except for AXIS F34 Surveillance System
> Place the small sensor unit where needed and main unit out of view
> Allows greater flexibility– In installation: sensor units can be installed discreetly and in tight places
– Mix and match: units can be easily changed once application requirements change
Main units
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AXIS F Sensor Units – Horizontal field of view (HFOV)
AXIS F1015 (varifocal):53º HFOV
AXIS F1015 (varifocal):53º - 108º HFOV
AXIS F1025 (pinhole):92º HFOV
AXIS F1015 (varifocal):53º - 108º HFOV
AXIS F1015 (varifocal):53º - 108º HFOV
AXIS F1025 (pinhole): 92º HFOV
AXIS F1004 (fixed):102º HFOV
AXIS F1004 (fixed):102º HFOV
AXIS F1015 (varifocal):53º - 108º HFOV
AXIS F1025 (pinhole):92º HFOV
AXIS F1005-E/F4005 (fixed):113º HFOV
AXIS F4005-E:110º HFOV
AXIS F1004 (fixed):102º HFOV
AXIS F1035-E (fisheye):194º HFOV
AXIS F1015 (varifocal):53º - 108º HFOV
AXIS F1025 (pinhole):92º HFOV
AXIS F1005-E/F4005 (fixed):113º HFOV
AXIS F4005-E:110º HFOV
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AXIS F1025 Sensor Unit – Pinhole lens
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AXIS Access Control.
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AXIS Video Door Stations.Small and powerful door security
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AXIS A8105-E
> Small and discreet
> Hospitals, schools, medium retail shops and offices
> Front entrances, secure indoor areas
> $799
AXIS A8004-VE
> Robust and visible
> Airports, larger retail shops, logistic centrals, industrial buildings
> Perimeter gates, loading docks, back doors
> $1249
AXIS Network Video Door Stations – Overview
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AXIS A1001 Network Door Controller.
Open and flexible powered by IP
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Open and flexible, powered by IP> A smart independent device that is installed by each door
> A non-proprietary platform for access management
> Meets the requirements of small installations as well as advanced enterprise systems
AXIS A1001 Network Door Controller
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AXIS A1001 Network Door Controller in detail
1. Reader data RS485/ Wiegand2. Reeader I/O3. Door connectors4. Auxiliary connector5. External power 10-30 DC6. Network connector (PoE)7. Power out lock8. Power out & relay9. Fault tamper switch
10. DIN-clip11. One-Click Connection for
hosting
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AXIS A1001 – a platform for two solutions
AXIS A1001 Network Door Controller
AXIS Entry Manager
+> Integrated software for
basic access management> Typically 10 doors
ADP solutions
> Basic-to-advanced partner software> Video integration > Integration with other systems> Any number of doors
ADPSolutions+ +
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AXIS C3003-ENetwork Horn Speaker.
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> Clear speech over long distances– High sound pressure of 121 dB
> Simple installation with power and audio over a single network cable
> Ensured reliability with Auto Speaker Test
> IP67- & NEMA 4X-rated for outdoor installations
> Compatible with major video, security and VoIP software
> One-Click Connection to cloud-based hosted services
> Adress individual speaker from anywhere on the network
AXIS C3003-E – Clear and simple
$449 MSRP
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AXIS C1004-E / C2005Network Speaker.
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Audio made smart and easy
Easy to install all-in-one audio system
Music streaming and announcements
Open for apps & integration with other systems
Axis network speakers
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Simple system solution
Axis network speaker solutionTraditional analog speaker solution
Speaker
Amplifier
Tone control / Equalizer
Streaming box
All-in-one
Network switchNetwork PoE switch
Speaker audio cable
Line level audio cable
Line level audio cable
Network cable
Network cable
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Set up multiple speakers as a single zone
Audio input
Synced
Playback
…
Up to 16* speakers synchronized in one group
ACAP
* 16 speakers at launch, the number of speakers will be increased in future FW upgrade
Leader
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AXIS Camera Station &AXIS Recorder Series.
Easy and efficient surveillanceOut-of-the box ready recording solutions
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Axis Camera Station at a glance
Mobile Application
Joystick Control
Door station Integration
Smart Search
Intuitive Interface
4K Ultra HD
360°Panoramic
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> Device Licensing/Server Based
> Unlimited Clients
> Unlimited Servers
> No yearly fees
> Unlimited Channels
> $79, 32 Axis devices and under
> $149, above 32 devices and 3rd party
> Open
> Axis Compatibility Tool
Axis Camera Station – NO Hidden Fees
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Integrated PoE Switch for easy system set-up
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> 277 W PoE output power for connection of up to 16 PoE cameras (max 25 W/ channel)
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Retail Analytics
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TrueView Suite®
Product Overview
What do you need in order to get started?
Axis camera model of your choice
License of Cognimatics application
Fully embedded traffic counter
Use cases …
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TrueView® Suite
People Counter/Occupancy
Heat MapDemographicsQueue / Hot Spots
• People Counter: Accurate Traffic Count, conversion rates, occupancy levels, average visit time, tailgating, wrong way detection.
• Queue/Hot Spots: Detects queues at check out that exceed thresholds prompting additional allocation of staff. Manage interest regions.
• Demographics: Gender and age range identification. • Heatmap: Movement patterns, identification of hot spots.• Parking: Counting cars in and out and occupancy level in parking facility.
Parking
People counting is usually where retail analytics starts –answers to several key performance indicatorsMarketing• How many customers did we attract today?• How does that compare to last week or last
month and across stores?• Are our campaigns attracting customers?
Operations (benchmarking)• What are the busiest times of the day?• Do we have the right opening hours?• How do stores compare?• Are we/our location attracting enough foot
traffic? negotiate per m2 rent• How does weather impact store visits?
Labor:• How many customers did we have
compared to employees avaliable to assist them?
• How did the staff/vistors ratio change over the day?
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Combine with basic sales data to calculate conversion rate
TrueView Queue® is our latest application and comes with the embedded functionality to analyze in-store hotspots
Queue Management Hot Spots
• Monitor queue behavior, to provide desired service level according to store policy and reduce check out time
• Average time in queue and average number of people in queue
• Analyze in-store hotspots• Beyond heatmapping with quantifiable
output – average time spent in area and average number of people in area
Trigger alerts – Send more employees to cashiers!
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TrueView Demographics® anonymously collects gender and age range data.
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TrueView Heatmap® - Analyze in store behaviour and identify popular spots.
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Get the most out of your IPInfrastructure, using existingsurveillance cameras.
• Hosted and maintained in the cloud by Cognimatics
• Overview dashboard of selected KPI:s that matters to you and the most important charts packaged in a modern look
• Modern and intuitive interface, designed from the ground up with the retailer/location owner in mind
• Platform agnostic responsive design for the platform of choice desktop, tablet, or smartphone, this pertains both to the online dashboards and analytics as well as the e-mailed reports.
• Location weather information included• Integration with POS data available• User level data availability and defaults fully
supported.• Monthly fee per channel/camera
Reporting Capabilities - Hosted
Dashboard
Analytic Reports Examples
Automated Email Reports
System Overview
Compare data over time weeks/month/year
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Compare with marketing and campaign calendar – in store events
Miami StoreVistors and Conversion Last Week
• Open interface export data in various formats directly from camera
• Integrate POS and weather data• Make the most of the infrastructure “sweat the
asset” (Axis camera)• Accuracy > 95 %• Will continue running despite network failure.• Real time live view - access to data in 15
minute intervals - set access rights as desired• Infinitely scalable• In store only camera with license - cost
effective – no additional hardware• Very low bandwidth requirements• Proven solution with strong track record• Worldwide market reach
Why Cognimatics and TrueView Suite for door counting and in-store analytics?
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Additional Axis Partners
Video Management Software
- Exacq, Milestone, Genetec, ONSSI, Salient and more
Additional Retail Analytic Partners
- Agent VI, Prism Skylabs, Retail Next, Stoplift and more
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AXIS Experience Center – Chelmsford, MA HQ
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Additional Information
> Axis Tech Support
> Dedicated Field Sales Engineer
> Extended Warranties
> MTBF Documents
> Case Studies
> Class Room/Online Trainings
> New Tools/Site Designer
> Axis Experience Center
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Innovating for asmarter, safer world.
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Twitter @axisipvideo
LinkedIn www.linkedin.com/company/axis-communications
YouTube www.youtube.com/axiscommunications