axe apollo case study
DESCRIPTION
Another year, another super cool concept from the AXE team! To launch their new variant ‘AXE Apollo’, we took AXE to the 2013 Campus Invasion Parties. In keeping with the core ideal of the brand (if you use AXE, the girls will follow), we had gorgeous AXE Apollo Angels making students feel manly, sizing them up, helping them to enter the competition to win a trip to space and refereeing some epic AXE beer pong games! A winning recipe tweaked and improved slightly made for a crazy, fun set of national Campus Invasion parties for 2013… This year SPACE, next year… only time will tell.TRANSCRIPT
AXE APOLLO AT CAMPUS INVASION 2013
STUDENTS WERE MEASURED UP BY SEXY AXE APOLLO ANGELS, EXPERIENCED THE BRAND AT ITS BEST
& COULD WIN A TRIP TO SPACE!
PREMARKETING DAYS ON CAMPUS. FRANGRANCE SAMPLED, STUDENTS DRIVEN TO AXE FB PAGE &
INVITED TO THE AXE APOLLO STAND AT THE CAMPUS INVASION PARTY
6 PARTIES, 3911 STUDENTS ENGAGED WITH NATIONALLY!
AXE APOLLO AT CAMPUS INVASION 2013
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