AXA SINGAPORE

ROAD SAFETY

MEDIA CONFERENCE 2015

Background and Objectives

Background and Objectives

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To achieve the desired goals in relation to creating consciousness

about dangerous driving behavior, it will be critical for AXA to

• Understand the current driving habits & behaviors, perceptions

of drivers towards road safety

• Identify gaps in public knowledge towards road safety

behaviour

• Compare and trend results from previous year/s in terms of change in perceptions

Continuing AXA’s commitment towards road safety in Singapore,

it is important to create consciousness about dangerous driving

behaviors and communicate it widely among the public

Research Methodology

Research Methodology

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INTERVIEW METHOD

• Private car owner: Self-completion via online interviews

• Taxi Drivers, Motorcyclists and Heavy / Light Good Vehicle

Drivers: Face to Face intercept interviews via CAPI*

TARGET GROUP1. Adult drivers, aged 18 years + with driving frequency of at least

once a month in the past 12 months

2. Drivers should belong to one of the driver segments below:

• Private Car Owner

• Taxi Driver

• Motorcyclist

• Heavy / Light Goods Vehicle Driver

ACHIEVED SAMPLE SIZEN=526 interviews comprising of:

• Private Car Owner: n= 301

• Taxi Driver: n=75

• Motorcyclist: n=75

• Heavy / Light Goods Vehicle Driver: n=75

Road Safety Perceptions

51% (-11% vs 2014) think driving in Singapore

has become unsafe over the years

General: Road Safety Perceptions

Q65. Considering you have been driving for the past <insert answer option selected in Q21> now… Compared to the past few years, do you think driving in Singapore has become? Base: Those who drive for at least 3 years (n=473) Q66. Why do you think driving in Singapore has become more unsafe in recent years? Base: All who perceive driving as dangerous as compared to past years (n=245)

7

8

72%More aggressive drivers on the road

64%Everybody seems to be in a hurry

these days

57%Increase in number of vehicles

on the road

2

Unchangedvs 2014

+7%vs 2014

+4%vs 2014

3

1

General: Why Driving Has Become More Unsafe

Q65. Considering you have been driving for the past <insert answer option selected in Q21> now… Compared to the past few years, do you think driving in Singapore has become? Base: Those who drive for at least 3 years (n=473) Q66. Why do you think driving in Singapore has become more unsafe in recent years? Base: All who perceive driving as dangerous as compared to past years (n=245)

Dangerous Driving Habits:

Perception vs. Reality

General: Dangerous Driving Habits Comparison

10

Perception vs

• 93%

(+3% vs 2014)

texting while driving

• 90%

(-1% vs 2014)

driving after drinking

more than the

recommend limit

• 85%

(unchanged vs 2014)

answering the phone

without a hands-free kit &

checking mobile devices

• 63%(+7% vs 2014)

Speeding

• 59% (unchanged vs 2014)

Going through an amber

light

• 37%

(-2% vs 2014)

Answering the phone

without a hands-free kit;

lack of signalling

Reality

Q26. For each one of the following behaviour, please indicate if you think that, 1. It is dangerous in and of itself, or, 2. It may be dangerous depending on the driver or the situation?Q27. Speaking for yourself, how often do you engage in any of the following behaviours?

Awareness of Road Safety Rules

General: Low awareness of road safety rules

Expressways

Legal limit: 70 km/h

(Light/ heavy

goods vehicles)

89% (+13% vs 2014)

do not know

Legal Alcohol Limit

1

Legal limit: 35 ug of

alcohol per 100ml of breath or 80mg of

alcohol per 100ml of

blood.

85% (-5% vs 2014)

do not know the legal

limit

Only 15% of all

drivers were aware of

the legal limit

70

Q31a: With respect to speed limits, can you tell me what the legal speed limit is on most of our expressways/ highways? Q33: With respect to the alcohol legal limit, can you please tell me which of the following constitutes a conviction of drink driving under the Road Traffic Act in Singapore? Is it when the driver is found with...? (includes drivers who got the limit wrong and did not know)

Driving Habits Not Perceived

as Dangerous

General: Not perceived as dangerous

14

52%Speeding

40%Going through amber lights

38%Crossing double white lines to

overtake cars ahead

2

+1%vs 2014

-4%vs 2014

+5%vs 2014

3

1

Q26. For each one of the following behaviour, please indicate if you think that 1. It is dangerous in and of itself

Deterrents for Dangerous Driving

General: Deterrents for Dangerous Driving

16

The possibility of getting demerit points

on your driving license

Installation of speed/safety

cameras on roads

82%(+1% vs 2014)

80%(+5% vs 2014)

Personal involvement

in a road accident

and/or near an accident

75%(+5% vs 2014)

Q35. Here are some factors people feel have an influence on their driving behaviour. Using a scale of 1 to 5, where '5' refers to 'Has the most influence' and '1' refers to 'Has the least influence', to what extent does each of these factors influence you to drive safely?

Mobile Usage While Driving

General: Why People Use Mobile Devices while Driving

18

+8%vs 2014

-4%vs 2014

46%Feel the need to answer calls

& messages in a timely manner

32%Job-related reasons

15%Distracted by alerts,

updates & notifications

2

1

3 +6%vs 2014

Q27. Speaking for yourself, how often do you engage in any of the following behaviours?Q63. You mentioned you perceive using mobile phone while driving, as dangerous but have engaged in this act. For what reasons do you use mobile phone?

Young Drivers:

Increased Awareness of Dangerous Driving Habits

Note: Young drivers are defined as drivers between 18-29 years old

Young Drivers: Top 5 Habits Perceived as Dangerous

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96% (+11% vs 2014)

Drink Driving

90% (unchanged vs 2014)

Texting while driving

86% (+28% vs 2014)

Driving Without Seatbelt

85% (+19% vs 2014)

Not Giving Way to Oncoming Vehicles

85% (unchanged vs 2014)

Frequent Checking of Mobile Devices

for updates and notificationsQ26. For each one of the following behaviour, please indicate if you think that, 1. It is dangerous in and of itself, or, 2. It may be dangerous depending on the driver or the situation?Q27. Speaking for yourself, how often do you engage in any of the following behaviours?

Young Drivers:

Mobile Engagement Frequency

Young Drivers: Mobile Engagement Frequency

22

+10%vs 2014

+4%vs 2014

+11%vs 2014

-8%vs 2014

36%Use their mobile

devices to check

their GPS apps

without a

mount/stand

37%Frequently

check their

mobile devices

38%Answering the

phone without

a hands free kit

26%Send text

messages

while driving

Q27. Speaking for yourself, how often do you engage in any of the following behaviours?Q63. You mentioned you perceive using mobile phone while driving, as dangerous but have engaged in this act. For what reasons do you use mobile phone?

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Q & A