AWS Summits 2014

2014

Head of Operations, FlipboardJoey Parsons

Your Personal Magazine

Curating the best of the web

Integrating Top Social Networks

Partnerships with Over 200 Premium Publishers Worldwide

…and many more

Reader-curated Content

Over 7 Million Magazines Created by Readers

AWS from Day One

Global Presence with Amazon CloudFront

Amazon CloudFront

CloudFront

Elastic Load Balancer

Data stores

Memcache

RDS

HBase

Flipboard interactive services

Flipboard data importers

SQS

External services

RSS

Social networks

Publisher content

S3

How We Use AWS

Zero to Millions of Readers in a Matter of Minutes

Improving Cost and Performance on AWS

0

0.05

0.1

0.15

0.2Cost Per Monthly Active User In Cents Monthly Active Users

Heavy 3-year reserved instance usage

Horizontal scaling improvements

Cost Savings with AWSCe

nts

June 2010 February 2014

Optimizing Your Cloud Architecture

Evaluate new instance types against your workload (disk vs. memory vs. CPU)

Re-evaluate instance usage after price changes

New SSD instances (C3s and M3s) are game changers

We’re Not Only Driving Cost Efficiency, but Ops Too

15 people 3 people

Our Future on AWS

DynamoDB Kinesis