aws cloudschool brussels presentation, feb 2014
DESCRIPTION
Introduction to Amazon Web ServicesTRANSCRIPT
![Page 1: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/1.jpg)
Introduction to Amazon Web Services
Brussels -‐ February 7, 2014
Jean-‐Pierre Le Goaller Principal Solu2ons Architect
![Page 2: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/2.jpg)
AWS Introduc<on Why are companies choosing AWS? What are companies using AWS for? How are companies geCng started with AWS?
![Page 3: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/3.jpg)
… become a cloud compu<ng provider?
How did Amazon
Consumer (Retail) Business
Seller Business
IT Business
![Page 4: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/4.jpg)
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
Database Storage Compute
AWS provides broad and deep services
![Page 5: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/5.jpg)
AWS Global Infrastructure
10 Regions
25 Availability Zones
51 Edge Locations
![Page 6: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/6.jpg)
Trusted by Enterprises Around the World
![Page 7: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/7.jpg)
Used by Government Agencies & Educa<onal Ins<tu<ons Worldwide
![Page 8: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/8.jpg)
Broad ecosystem of consul2ng partners..
Supported by Technology Vendors
![Page 9: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/9.jpg)
Broad ecosystem of consul2ng partners..
With the Help of Consul<ng Partners
![Page 10: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/10.jpg)
AWS Partners in Benelux
![Page 11: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/11.jpg)
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
![Page 12: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/12.jpg)
AWS Pace of Innova<on
New Service Announcements & Updates
2012 2011 2010 2009
82
61 48
24
2008
159
280
2013
![Page 13: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/13.jpg)
AWS Introduc2on Why are companies choosing AWS? What are companies using AWS for? How are companies geCng started with AWS?
![Page 14: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/14.jpg)
“IT spends 80% of its time and resources keeping the lights on”
Contract negotiation
Large Capital Expenditures
Patching Software Out of Datacenter Space
Prices too high for IT products
Slow IT Deployments Scaling down as needed
Underutilized IT Assets
Scaling up quickly
Managing physical growth
Gartner (*) (*) Gartner Press Release, 2006
On-‐Premise Infrastructure is Costly & Complex
![Page 15: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/15.jpg)
No Up-‐Front Capital Expense
Pay Only for What You Use
Self-‐Service Infrastructure
Easily Scale Up and Down
Improve Agility & Time-‐to-‐Market
Low Cost
Deploy
Public Cloud Compu<ng Benefits
![Page 16: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/16.jpg)
Scale allows us to constantly reduce our costs
We run a high volume, low margin business
We pass the savings along to our customers in the form of low prices
40
Lower Total Cost of IT
![Page 17: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/17.jpg)
Lower Costs with AWS Up-‐Front and Increase Savings as Your Usage Grows
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers replaced per customer”
Replace up-‐front capital expense with low variable cost
2
40 Price Reductions
Economies of scale allow us to con<nually lower
costs
3
Pricing model choice to support variable & stable workloads
4
Save more money as you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing
![Page 18: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/18.jpg)
Increased agility has become the #1 reason businesses use the AWS cloud
![Page 19: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/19.jpg)
Companies Can’t Afford to be Slow
Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse
AWS: Infrastructure in Minutes
Old World: Infrastructure in Weeks
Everything changes with this kind of agility
![Page 20: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/20.jpg)
A culture of Innova<on: Experiment O_en & Fail without Risk
On-Premises Experiment Infrequently Failure is expensive Less Innovation
Experiment Often Fail quickly at a low cost More Innovation
$ Millions Nearly $0
![Page 21: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/21.jpg)
These are NOT the Only Two Choices
Build a “Private”
Cloud
Rip everything out and move to
AWS
#1 #2
![Page 22: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/22.jpg)
The Good News is that Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data Centers
On-‐Premises Resources
Cloud Resources Integra2on
![Page 23: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/23.jpg)
Active Directory
Network Configuration
Encryption
Backup Appliances
Your On-Premises
Apps Corporate
Data Centers
Users & Access Rules (IAM)
Your Private Network (VPC)
Encryption (S3, RDS, HSM)
Backups (Storage Gateway)
Your Cloud Apps
AWS Direct Connect
Integra<ng AWS with your exis<ng On-‐Premises Infrastructure
![Page 24: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/24.jpg)
Architected for Enterprise Security Requirements
Cer2fica2ons and accredita2ons for workloads that mader
AWS CloudTrail -‐ AWS API call logging for governance & compliance
![Page 25: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/25.jpg)
AWS Introduc2on Why are companies choosing AWS? What are companies using AWS for? How are companies geCng started with AWS?
![Page 26: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/26.jpg)
Web, Mobile, and Social Apps
![Page 27: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/27.jpg)
How Customers Use AWS for Web Applica<ons
E-‐commerce Social Media
Video and Photo Sharing
Customer Facing Websites
Gaming
Digital Media Distribu2on
![Page 28: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/28.jpg)
Every Type of Web Applica<on Runs on AWS
Sta2c Website
Website Hos2ng
Dynamic Web Applica2on
![Page 29: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/29.jpg)
Big Data
Import Export
Glacier
S3 EC2
Redshi_
DynamoDB EMR
S3
Direct Connect
COLLECT STORE ANALYZE SHARE AW
S BIG DAT
A
PORT
FOLIO
Amazon Kinesis -‐ Fully-managed service for real time ingestion and processing of streaming data, at any scale
Amazon Kinesis
EC2
![Page 30: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/30.jpg)
AWS Cloud
Amazon Glacier
Gateway Appliance/ AWS Storage Gateway
Amazon S3
Block File
On-premises Data Center
Archive Backup
Storage, Backup, and Archival
Amazon Glacier Low-cost Archive Storage in the Cloud
Amazon Elastic Block Store Persistent Block Storage for EC2
AWS Storage Gateway Corporate File Sharing & seamless
backup of enterprise data to Amazon S3
Amazon EBS
Amazon S3 Redundant, High-Scale Object Store
![Page 31: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/31.jpg)
Disaster Recovery
Cross Region Replica<on
![Page 32: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/32.jpg)
Enterprise Applica<ons
• Amazon RDS for Oracle provides managed Oracle database deployments
• Oracle Applica2ons are fully supported on AWS
• Oracle licenses owned by customers are fully portable to AWS
• AWS is an SAP-‐cer2fied Global Cloud Services Partner and Global Technology Partner
• Most SAP products are now cer2fied for produc2on deployment on AWS
• Full, licensed Windows Server OS on AWS
• Easily install services that you know -‐ AD, SCOM, SQL, Exchange, SharePoint
• Use your exis2ng MS licenses on AWS using BYOL
![Page 33: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/33.jpg)
Datacenter Migra<ons
From over 40 data centers down to 6
Planning to migrate 3000 Apps by January 2015; Saving 100M over 3 Years
VS
Evaluate infrastructure Make business case Move to the cloud
Spotlight customer: Dow Jones
Intl.
![Page 34: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/34.jpg)
Amazon WorkSpaces No hardware or virtualiza2on sohware Access through browser or tablet device
Monthly pricing—no long-‐term commitments License sohware from us or bring your own licenses
Easy integra2on with MS Ac2ve Directory
Virtual Desktop Infrastructure (VDI)
No Server Hardware No Storage Infrastructure No VDI So_ware No VDI Administra<on
X X X X
![Page 35: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/35.jpg)
AWS Introduc2on Why are companies choosing AWS? What are companies using AWS for? How are companies gemng started with AWS?
![Page 36: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/36.jpg)
Strategy 1: Cloud for Development & Test Environments
SAP Oracle Enterprise Applications
SAP
Reduced deployment time from weeks to days
Reduced test environment costs
70% reduction in operational costs
![Page 37: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/37.jpg)
Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed architectures for high availability
Financial record
archiving Clinical trial simula<ons
Product Prototyping &
Design Audience
management & crea<ve design
Hotel booking engine
Biological data research Global web
proper<es Global deals
engine Video streaming
SIM card credit News
distribu<on App
streaming Firmware upgrades
Mobile games
![Page 38: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/38.jpg)
Strategy 3: Use Cloud to Make On-‐Premises Apps Bener
Corporate Data Centers
App 1
App 2
App 3
App N
…
Analy<cs
Backup
AWS Storage Gateway
Amazon S3
Elastic Map Reduce
Amazon Redshift
![Page 39: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/39.jpg)
Strategy 3: Use Cloud to Make On-‐Premises Apps Bener
Big Data Analytics Oracle Databases
Big Data Analytics
Export operational data to AWS for analytics
processing
Automated backup to S3 with
Oracle RMAN
50% cost reduction with 2x faster queries using
Amazon Redshift
![Page 40: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/40.jpg)
Strategy 4: Cloud Apps that Integrate with On-‐Premises Apps
On-Premises Data Centers
Hybrid App
AWS serves application content & data
Integration to Samsung data centers for financial transactions
![Page 41: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/41.jpg)
Strategy 5: Migrate Exis<ng Apps to the Cloud
On-Premises Data Centers
App
1/3 of servers migrated to AWS
Saved £1.5 Million
Migrated 500 web properties in 5
months
New product web sites live in 2 days
vs. 2 weeks
Migrated clinical trials simulations
platform
Simulations in 1.2hrs vs. 60hrs 64% reduction in
costs
![Page 42: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/42.jpg)
Strategy 6: All In
100s of applications
supporting 33M+ global members
10,000s of EC2 instances in multiple
regions & zones
At peak consumes 1/3 of US Internet
bandwidth
![Page 43: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/43.jpg)
AWS Services
![Page 44: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/44.jpg)
Amazon Simple Storage Service (S3)
Amazon Glacier
AWS Direct Connect
Amazon Virtual Private Cloud (VPC) Amazon Route 53 Amazon Elas2c Compute Cloud
(EC2)
Amazon Rela2onal Database Service (RDS)
Storage
Compu<ng and Networking
Databases
Amazon Redshih
Deployment & Management
Amazon Cloudfront
Amazon DynamoDB
Elas2c Beanstalk Amazon Cloudwatch AWS CloudForma2on
Elas2c Block Store (EBS)
A sample of AWS Services that we will discuss today
Amazon Elas2Cache
Iden2ty and Access Management
![Page 45: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/45.jpg)
Java Python PHP .NET Ruby nodeJS
iOS Android AWS Toolkit for Visual Studio
AWS Toolkit for Eclipse
Tools for Windows PowerShell
CLI
AWS is Programmable
![Page 48: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/48.jpg)
Used by Government Agencies & Educa<onal Ins<tu<ons Worldwide
![Page 49: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/49.jpg)
DID YOU LEARN SOMETHING TODAY?
![Page 50: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/50.jpg)
ACT ON THIS WORKSHOP IN THE NEXT 3 DAYS
![Page 51: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/51.jpg)
Use AWS for free: http://aws.amazon.com/free
![Page 52: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/52.jpg)
![Page 53: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/53.jpg)
Keep up to date on AWS http://aws.typepad.com
![Page 54: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/54.jpg)
![Page 55: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/55.jpg)
AWS trainings
http://aws.amazon.com/training
![Page 56: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/56.jpg)
![Page 57: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/57.jpg)
![Page 58: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/58.jpg)
![Page 59: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/59.jpg)
AWS Summits http://aws.amazon.com/aws-summit-2014
![Page 60: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/60.jpg)
![Page 61: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/61.jpg)
Engage with us if…
1. You’re building a new application
2. You’re facing a tech refresh in the next 12-18 months
3. You need to add data center capacity for your growing workloads
4. You’re considering outsourcing part or all of your IT environment
![Page 62: AWS Cloudschool Brussels Presentation, Feb 2014](https://reader034.vdocuments.site/reader034/viewer/2022051608/544fdfa6af7959b77a8b509e/html5/thumbnails/62.jpg)
THANK YOU!