awareness, sales promotion & satisfaction level of singhagad

8/8/2019 Awareness, Sales Promotion & Satisfaction Level of Singhagad

1/71

GDA Trustee & Consultancy Pvt. Ltd

1

A

PROJECT REPORT

ON

AWARENESS, SALES PROMOTION & SATISFACTION LEVEL OF CUSTOMER

ABOUT THE PRODUCT

(DIGITAL SIGNATURE)

AT

GDA Trustee & Consultancy Pvt. Ltd.

SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL

FULFILLMENT OF 2 YEARS FULL TIME COURSE

MASTER OF MARKETING MANAGEMENT

(MMM)

SUBMITTED BY

MR. SNEHAL PRAKASH CHAUDHARI

(BATCH 2005-2007)

Sinhgad Technical Education Society sSINHGAD INSTITUTE OF BUSINESS ADMINISTRATION & COMPUTER

APPLICATION

S. No. 309/310, Kusgaon(Bk.), Lonavala, Pune.


2/71


2

CERTIFICATE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that this project titled Awareness, sales promotion

& satisfaction level of customer about the product (Digital Signature). at

GDA Trustee & Consultancy Pvt. Ltd. is a bonafide work carried out by

Mr. Snehal Prakash Chaudhari student of MMM of Sinhgad Institute Of

Business Administration & Computer Application Kusgaon(Bk.),

Lonavala, Pune in the partial fulfillment for the degree of Master of

Marketing Management, University of Pune.

He has worked under our guidance and direction. His work is

found to be good and complete in all respect.

Prof. P.K.Sinha

(Director)


3/71


3

ACKNOWLEDGEMENT -

After the completion of this project report, I experience feeling of

Achievement and satisfaction. I consider myself fortune enough to be

in the right place with right people. I take this opportunity to

express my deep sense of gratuity and hearty thanks to Director of

the company Mr. C. M. Dixit for his valuable, kind suggestions &

constant encouragement.

I also thanks to Ms. Aparna Dighe (Marketing Masnager) whose

guidance and help at every step of market research resulted in

completion of work. I also thank to my Director Prof. P.K.Sinha

creating a great academic atmosphere in the college & encouraging

me.

Last but not least, I am thankful to all the teaching & non-

teaching staff and friends who have directly or indirectly helped me

in completing my project work.

Mr. Snehal Prakash Chaudhari


4/71


4

INDEX

TITLE PAGE NO.

INTRODUCTION 1

COMPANY PROFILE 17

PRODUCT PROFILE 21

OBJECTIVE 33

RESEARCH METHODOLOGY 34

DATA ANALYSIS 44

INTERPRETATION 51

FINDINGS 54

RECOMMENDATION 56

LIMITATION 58

CONCLUSION 60

BIBLIOGRAPHY 63

ANNEXURE 64


5/71


5

INTRODUCTION

Ministry of Company Affairs (MCA), Government of India has

recently launched an ambitious project viz., MCA21 under which

the process and forms of MCA have been simplified and

standardized for electronic filing (e-filing). MCA services are

enabled securely through the internet and made accessible from any

where in the world. The Ministry will facilitate e-filing without these

DSCs only till 15th

September, 2006 after which the filings will be

accepted only through use of Digital Signature compulsorily.

The following are the pre-requisites for e-filing to RoC:

(a) Director Identification Number (DIN only for Directors)

(b) Digital Signature Certificate (DSC for Directors/Company

Secretaries / Chartered Accountants / Cost Accountants)

Director Identification Number (DIN) is a unique identification

number for an existing director or a person intending to become the

director of a company. Any individual who is a director or intends to

be a director of a company should apply for DIN. The DIN can be

obtained directly from MCA web site. (www.mca.gov.in) Under

MCA21 e-Governance Project, all the authorized signatories of

companies/professionals who file documents on behalf of the

companies are required to obtain DSCs to enable e-filing. A Class-2

DSC is a mandatory requirement for this purpose. Digital Certificate
http://www.mca.gov.in/


6/71


6

is an electronic document issued by a certificate authority used to

establish an individual s /company s identity. For e-filing, MCA

requires to verify the authenticity of the person. A DSC identifiesowner of DSC as the authorized person to file them on-line.

To issue DSC, MCA appointed Tata Consultancy Services (TCS)

as Certifying Authority to issue DSC. TCS provides DSC based on

USB Technology. The USB Tokens are portable devices built to

provide the highest level of security to the information contained

within them. By storing your cryptographic keys and certificates in

USB Tokens, you can ensure a much higher level of protection than

by simply storing them in your browser.

GDA Trustee & Consultancy Pvt. Ltd. is Registration Authority

appointed by TCS to recommend the users on basis of which TCS

issues DSC. GDATCPL is an ethical, complete solutions provider in

management consulting, with highly qualified and experienced team,

led by a professional management.


7/71


7

MCA 21

Keeping in tune with the e-Governance initiatives the world over,

Ministry of Company Affairs (MCA), Government of India, has

initiated the MCA21 project, which will enable an easy and secure

access to MCA services in a manner that best suits the corporate

entities and professionals besides the public. MCA21 is intended to

achieve all the objectives of a versatile e-Governance project. The

project is named as MCA21 as it aims at repositioning MCA as an

organisation capable of fulfilling the aspirations of its stakeholdersin the 21-century. Rather than compelling the business community to

physically travel to MCA offices, MCA services will be made

available at the place of their choice, be it their homes or offices.

The major components involved in this comprehensive e-Governance

project are Front Office and Back Office. The MCA21 project is

designed to fully automate all processes related to the proactive

enforcement and compliance of the legal requirements under the

Companies Act, 1956. This will help the business community to meet

their statutory obligations. From the customer perspective, the Front

Office operations assume significance, which would be administered

through the Front Office portal. The entire Back Office operations of

the MCA would be automated so as to achieve the objective of a

user-friendly computerized environment. MyMCA portal is the

single point of contact for all MCA related services, which can be

easily accessed over the Internet by all users. The project also

envisages a cost-effective integrated software solution for


8/71


8

computerizing various in-house functions like Human Resources

Management, Payroll, Accounting and Finance for internal users

(employees) of MCA. Permanent documents of existing companieslike memorandum of association, articles of association, current

charge documents, are presently maintained in paper form across

various Registrar of Companies (RoC) offices. These documents are

being converted into electronic format and it is being carried out at

the respective RoC offices as part of this project. The scope of

MCA21 project covers only the offices of RoCs, Regional Directors

and the Headquarters at New Delhi. It does not include other offices

of MCA like Official Liquidators, Company Law Board / Tribunal

and Courts. The success of the service-oriented approach, the most

fundamental ingredient of this project, will depend greatly on

analyzing and responding to the needs of all stakeholders. To that

extent, the project will develop a mechanism to constantly develop

and improve the MCA21 system. It will be made possible by

analyzing usage patterns and error/status messages as well as

feedback from the customers comprising the corporates,

professionals and the public.

KEY BENEFITS OF MCA21 PROJECT

MCA21 seeks to fulfill the requirements of the various stakeholders

including the corporates, professionals, public, financial institutions


9/71


9

and banks, Government and the MCA employees. The key benefits of

MCA21 project are as follows:

1. On-line incorporation of companies.

2. Simplified and easy mode of filing of Forms/ Returns.

3. Registration as well as verification of charges anytime and from

anywhere.

4. Inspection of public documents of companies anytime from

anywhere.

5. Corporate-centric approach.

6. Building up a centralized database repository of corporates

operating in India.

7. Enhanced service level fulfillment and customer relationship

building.

8. Total transparency through e-Governance.

9. Timely redressal of investor grievances.

10. Availability of more time for MCA employees for qualitative

analysis of corporate information.


10/71


10

E - Form

An e-Form is nothing but a re-engineered conventional form

proposed to be notified, and represents a document in electronic

format for filing with MCA authorities through the Internet. This

may be either a form filed for compliance or information purpose or

an application seeking approval from the MCA.

Sl. DESCRIPTIONe-

Form

1.00 Approval Services (Headquarters)

1.01

Application to Central Government for modification in

the matters to be stated in the company's balance sheet

or profit and loss account

Form

23AA

A

1.02Form for filing application or documents with Central

Government*

Form

65

1.03Form for filing application for declaration as Nidhi

Company

Form

63

1.04

Form of application to the Central Government for

obtaining prior consent for holding of any office or

place of profit in the company by certain persons

Form

24B

1.05Form for filing application for giving loan, providing

security or guarantee in connection with a loan

Form

24AB

1.06Form of application to the Central Government for

appointment of cost auditor

Form

23C

1.07Application to Central Government for not providing

depreciation

Form

23AA

C

1.08Application for exemption from attaching the annual

accounts of the subsidiary companies

Form

23AA

B

1.09 Form of application for approval for declaration ofdividend out of reserves Form

1.10Form of application for removal of disqualification of

directors

Form

DD-C

1.11

Form of application for approval of the Central

Government for the appointment of sole selling agents

by the company

Form I


11/71


11

1.12

Form of application for approval of the Central

Government for the appointment of sole buying agent

by a company

Form

II

2.00 Approval Services (Regional Director)

2.01

Application for confirmation by Regional Director for

change of registered office of the company within the

state from the juridiction of one Registrar to the

juridiction of another Registrar

Form

1AD

2.02Form for filing application for opening branch(s) by a

nidhi company

Form

64

2.03 Form for filing application to Regional DirectorForm24A

3.00 Approval Services (Registrar of Companies)

3.01

Application for approval of the Central Government for

change of name or conversion of a public company intoa private company*

Form1B

3.02Form for filing an application with Registrar of

Companies*

Form

61

4.00 Change Services

4.01 Application form for availabili ty or change of a name* Form1A

4.02

Notice of (A) alteration in names and addresses ofpersons resident in India authorized to accept service on

behalf of a foreign company (B) alteration in the

address of principal place of business in India of a

foreign company (C) list of places of business

established by a foreign company (D) cessation to have

a place of business in India

Form

52

4.03

Return of alteration in the charter, statute or

memorandum and articles of association, address of the

registered or principal office and directors and secretaryof a foreign company

Form

49

4.04

Particulars of appointment of managing director,

directors, manager and secretary and the changes amongthem or consent of candidate to act as a managing

director or director or manager or secretary of a

company and/ or undertaking to take and pay for

Form

32


12/71


13/71


13

6.06

Declaration of compliance with the provisions of

section 149(i)(a), (b) and (c) of the Companies

Act,1956

Form

19

6.07

Documents delivered for registration by a foreign

company

Form

44

6.08Registration of an existing company as a limited

company

Form

39

6.09

Application by an existing joint stock company or by anexisting company (not being a joint stock company) for

registration as a public limited or private limited or an

unlimited company

Form

37

6.10

Particulars of appointment of managing director,directors, manager and secretary and the changes among

them or consent of candidate to act as a managing



qualification shares

Form

32

6.11

Particulars of appointment of managing director,

directors, manager and secretary and the changes among

them or consent of candidate to act as a managing



qualification shares

Form

32

Adden

dum

7.00 Compliance Related Filing

7.01 Return of allotment*Form

2

7.02Particulars of contract relating to shares alloted as fullyor partly paid-up otherwise than in cash

Form3

7.03

Statement of amount or rate percent of the commission

payable in respect of shares or debentures and the

number of shares or debentures for which persons have

agreed for a commission to subscribe for absolutely or

conditionally*

Form

4

7.04 Return in respect of buy Back of Shares*Form

4C

7.05 Form for filing annual return by a company having ashare capital with the Registrar of companies* Form20B

7.06Particulars of annual return of the company not having

share capital*

Form

21A

7.07 Statutory Report*Form

22

7.08 Registration of resolution(s) and agreement(s) Form


14/71


14

23

7.09Form for filing balance sheet, profit & loss account and

other documents with the registrar*

Form

23AC

7.10 Information by Auditor to RegistrarForm23B

7.11Return of appointment of managing director or whole

time director or manager*

Form

25C

7.12Form for submission of documents with Registrar of

Companies

Form

62

7.13Statement of amounts credited to investor education and

protection fund

Form

1

7.14Form for filing cost audit report and other documents

with the Central GovernmentForm

7.15 Report by a public company*Form

DD-B

7.16Form of annual return of a foreign company having a

share capital*Form

8.00 Informational Services

8.01

Particulars of person(s) or director(s) or changed or

specified for the purpose of clause(f) or (g) of section5*

Form

1AA

8.02

Information to be furnished in relation to any offer of a

scheme or contract involving the transfer of shares or

any class of shares in the transferor company to thetransferee company*

Form

35A

8.03 Registration of resolution(s) and agreement(s) Form23

8.04Notice of address at which books of account aremaintained

Form23AA

8.05 Form of return to be filed with the Registrar*Form

22B

8.06 Notice of the court or the company law board orderForm

21

9.00 Investor Services

9.01 Form for filing complaint(s) against the company

Invest

or

Complaint

Form

10.00 Provisions related to Mangerial personnel

10.01Form of application to the Central Government for

increase in the number of directors of the company

Form

24


15/71


15

10.02

Form of application to the Central Government for

approval of appointment or reappointment and

remuneration or increase in remuneration or waiver for

excess or over payment to managing or whole-time

director(s) or manager and commission or remunerationor expression of opinion to directors*

Form

25A

10.03

Form of application to Central Government for approval

to amendment of provisions relating to managing, whole

time or non- rational directors

Form

25B

10.04Form of application for removal of disqualification of

directors

Form

DD-C


16/71


16

DIGITAL SIGNATURE

A digital signature is the electronic signature duly issued by the

Certifying Authority that shows the authenticity of the person

signing the same. Every user who is required to sign an e-Form for

submission with MCA requires Digital Signature. The persons

requiring Digital Signature includes the company representatives,

professionals and others who are required to affix digital signatures

for submitting an e-Form.

The indicative process of issuance of DSC by registering online is as

follows -

(a) Applicant registers online as a new subscriber at CA website. As

a part of registration he has to provide user id/password and e-

mail account and CA creates user account.

(b) Applicant is directed to the Certificate Enrollment page and

follows the enrollment procedure.

(c) Applicant takes the printout of Certificate Enrolment Form and

sends the required Certificate Validation documents to CA as

per the checklist mentioned in the Certificate Enrollment pages.

(d) Applicant downloads the Certificate once the e-mail notificationon Certificate Issuance is received. The procedure for

downloading the Certificate is specified in the e-mail.


17/71


17

DIGITAL SIGNATURE CERTIFICATES ARE USED IN MCA21

IN TERMS OF THE FOLLOWING:

(a) Signing of e-Forms and Documents: Digital Signature

Certificates are used in e-Forms to ensure the signatory

authentication and data authentication. The e-Forms and

documents shall be digitally signed during submission of

requests by the users (Directors, Professionals). Whenever a

request for a service is approved and the workflow is completed,

the employee of MCA shall digitally sign the e-Form as a proof

of having processed/ approved the request in recognition of

delivery of service.

(b) Secure Login: MCA employees, Directors and Professionals

shall login to the MCAportal using Digital Signature

Certificates instead of a password.

Digital Signature Certificate based solution provides a much secure

way of login over normal user ID / password method. The person

requiring Digital Signature Certificate can approach any of the

Certifying Authorities for issuance of Digital Signature Certificate.

It is normally required to get a Digital Signature Certificate

renewed every one or two years. There are charges associated with

issuance and renewal of Digital Signature Certificate and these

charges vary from one Certifying Authority to other.


18/71


19/71


20/71


20

Gujarat.

7. SAFESCRYPT

www.safescrypt.com

Safescrypt Ltd.,

II Floor, Tidel Park,

4, Canal Bank Road, Taramani,

Chennai - 600 113
http://www.safescrypt.com/


21/71


21

COMPANY PROFILE

To issue DSC, MCA appointed Tata Consultancy Services (TCS)

as Certifying Authority to issue DSC. TCS provides DSC based on

USB Technology. The USB Tokens are portable devices built to

provide the highest level of security to the information contained

within them. By storing your cryptographic keys and certificates in

USB Tokens, you can ensure a much higher level of protection than

by simply storing them in your browser.

USB Technology provided highest security, password protection,

two level authentications, just plug-in & sign, high-level portability.


22/71


22

GDA TRUSTEE

&

CONSULTANCY PVT. LTD.

ISO 9001 : 2000 COMPANY

Together we achieve excellence!

Pune Office:

Shri Niwas , 1202/29, Apte Road, Shivajinagar,

Pune- 411 004

Ph.: 020-25510401 Fax: 020-25532567 E-mail:

[email protected]

Offices in Mumbai & Bangalore


23/71


23

ABOUT GDA TRUSTEE & CONSULTANCY PVT. LTD.

GDA Trustee & Consultancy Pvt. Ltd. (GDATCPL) renders

trusteeship and consultancy services. It is the first Trustee &

Executor Company from non-banking private sector in India. The

Company also renders services in the field of Information System

Audit and related areas through Information Systems Audit &

Assurance Services Division. Chartered Accountants from Pune

promote GDATCPL. It is managed under the stewardship of Mr.C.M.

(Dilip) Dixit, who is one of the most renowned Chartered

Accountants having very rich and varied experience.

GDATCPL offers a wide range of services viz.

Information Systems Audit & Assurance Services.

Management / Financial Consultancy.

Gratuity, Superannuating, Provident & Pension Fund.

Debenture Trusteeship.

Services to NRIs.

Trustee & Executorships.

Project Finance.

Rehabilitation of Sick Industrial Units.

Techno-economic Viability Studies and Techno-economic

consultancy.

Mergers, Amalgamations and Takeovers.


24/71


24

Pre-investment and feasibility study.

Financial Restructuring.

Strategic planning.

Valuation of Assets.

Operational Audit and System Study.

The company is registered with Securities and Exchange Board of

India (SEBI) for Debenture Trusteeship Activity. The company has

obtained ISO 9001:2000 certifications from DNV, Germany for its

four business divisions and is in the process of obtaining the same

for I.S. Audit Division and Management Consultancy Division. The

Company has two offices, one at Pune and other at Mumbai, which

are well equipped with all the facilities such as computers, Internet

and e-mail, fax, telephones etc.

The Company and its associates have strength of about 100

employees and associate consultants. They consist of professionals

such as Chartered Accountants, Cost Accountants, Company

Secretaries, Advocates & Solicitors, Ex-Bankers, Information

Technology Professionals, Certified Information Systems Auditors

(CISAs) etc.

GDA Trustee & Consultancy Pvt Ltd. is Registration Authority

appointed by TCS to recommend the users, on basis of which TCS

issues DSC. GDATCPL is an ethical, complete solutions provider in

management consulting, with highly qualified and experienced team,

led by a professional management.


25/71


25

PRODUCT PROFILE

DIGITAL SIGNATURE

A digital signature is the electronic signature duly issued by the

Certifying Authority that shows the authenticity of the person

signing the same. Every user who is required to sign an e-Form for

submission with MCA requires Digital Signature. The persons

requiring Digital Signature includes the company representatives,

professionals and others who are required to affix digital signatures

for submitting an e-Form.

It is normally required to get a Digital Signature Certificate

renewed every one or two years. There are charges associated with

issuance and renewal of Digital Signature Certificate and these

charges vary from one Certifying Authority to other.

By using software, crunch down the data into just a few lines by

a process called "hashing". These few lines are called a message

digest, then again by using software, encrypts the message digest

with private key. The result is the digital signature.

To verify the signature on the document, we can use public key

to check the signature on document & successful de-encryption of

the certificate.


26/71


26

WHAT IS EXACT DIGITAL SIGNATURE ?

We consider one example

DIGITAL SIGNATURE

Of Bob(Bob's public key)

(Bob's private key)

Bob has been given two keys. One of Bob's keys is called a Public

Key, the other is called a Private Key.

Bob's Co-workers:

Anyone can get

Bob's Public Key,

but Bob keeps his

Private Key to

himself

Pat Doug Susan

Bob's Public key is available to anyone who needs it, but he keeps

his Private Key to himself. Keys are used to encrypt information.

Encrypting information means "scrambling it up", so that only a


27/71


27

person with the appropriate key can make it readable again. Either

one of Bob's two keys can encrypt data, and the other key can

decrypt that data.

Susan (shown below) can encrypt a message using Bob's Public Key.

Bob uses his Private Key to decrypt the message. Any of Bob's co-

workers might have access to the message Susan encrypted, but

without Bob's Private Key, the data is worthless.

"Hey Bob,

how about

lunch at

Taco Bell. I

hear they

have free

refills!"

HNFmsEm6Un

BejhhyCGKOK

JUxhiygSBCEiC

0QYIh/Hn3xgiK

BcyLK1UcYiY

lxx2lCFHDC/A

HNFmsEm6Un

BejhhyCGKOK

JUxhiygSBCEiC

0QYIh/Hn3xgiK

BcyLK1UcYiY

lxx2lCFHDC/A

"Hey Bob,

how about

lunch at

Taco Bell. I

hear they

have free

refills!"

With his private key and the right software, Bob can put digital

signatures on documents and other data. A digital signature is a


28/71


28

"stamp" Bob places on the data which is unique to Bob, and is very

difficult to forge. In addition, the signature assures that any changes

made to the data that has been signed can not go undetected.

To sign a document, Bob's software will crunch down the

data into just a few lines by a process called "hashing".

These few lines are called a message digest. (It is not

possible to change a message digest back into the original

data from which it was created.)


29/71


29

Bob's software then encrypts

the message digest with his

private key. The result is the

digital signature.

Finally, Bob's software appends the digital signature to document.

All of the data that was hashed has been signed.

Bob now passes the document on to Pat.

First, Pat's software decrypts the signature (using Bob's

public key) changing it back into a message digest. If this

worked, then it proves that Bob signed the document,

because only Bob has his private key. Pat's software then

hashes the document data into a message digest. If the


30/71


30

message digest is the same as the message digest created

when the signature was decrypted, then Pat knows that thesigned data has not been changed.

Plot complication...

Doug (our disgruntled employee) wishes to deceive Pat.

Doug makes sure that Pat receives a signed message and a

public key that appears to belong to Bob. Unbeknownst to

Pat, Doug deceitfully sent a key pair he created using

Bob's name. Short of receiving Bob's public key from him

in person, how can Pat be sure that Bob's public key is

authentic?

It just so happens that Susan works at the company's certificate

authority center. Susan can create a digital certificate for Bob simply

by signing Bob's public key as well as some information about Bob.

BobInfo:

Name

Department

Cubical Number

Certificate Info:

Expiration Date

Serial Number

Bob's Public Key:


31/71


31

Now Bob's co-workers can check Bob's trusted certificate to make

sure that his public key truly belongs to him. In fact, no one at Bob's

company accepts a signature for which there does not exist a

certificate generated by Susan. This gives Susan the power to revoke

signatures if private keys are compromised, or no longer needed.

There are even more widely accepted certificate authorities that

certify Susan.

Let's say that Bob sends a signed document to Pat. To verify the

signature on the document, Pat's software first uses Susan's (the

certificate authority's) public key to check the signature on Bob's

certificate. Successful de-encryption of the certificate proves that

Susan created it. After the certificate is de-encrypted, Pat's software

can check if Bob is in good standing with the certificate authority

and that all of the certificate information concerning Bob's identity

has not been altered.

Pat's software then takes Bob's public key from the certificate and

uses it to check Bob's signature. If Bob's public key de-encrypts the

signature successfully, then Pat is assured that the signature was

created using Bob's private key, for Susan has certified the matching

public key. And of course, if the signature is valid, then we know

that Doug didn't try to change the signed content.


32/71


32

PRE-REQUISITES

The following are the pre-requisites for getting Digital Signature: -

Computer must have the following components installed:

Windows 2000 / Windows XP

Internet Explorer v6.0 and

above

Adobe Reader V7.0.5

Java Runtime Environment

(JRE)

USB Port


33/71


34/71


34

3 Collect the Enrollment kit including USB token (e-token),

CD (for drivers to be installed on your PC) and User Guide

from GDATCPL.

4 Download application form from GDATCPL website.

5 Complete application form. (Retain a copy with you.)

Obtain attestation by Gazetted officer or Bank Manager

on xerox copies of supporting papers.

6 Select a PC with required specifications as given in the

User Guide. Note that the same PC will have to be used for

downloading the Digital Signature Certificate.

7 Install drivers on PC from CD in enrolment kit.

Insert USB token in USB Port of your PC.

Restart your PC after installing the drivers/ USB token (e-

token).


35/71


35

8 Change the default password of your USB token, after

restarting your PC. This is a mandatory step.

9 Visit GDATCPL website.

Click on Step-by-step enrollment procedure .

Firstly, register as new user.

You will get new user-id for management of your Digital

Signature Certificate.

10 Login with your user-id and complete the enrollment formon website.

11 Take out a printout as prompted by the software after the

enrollment is over and request no. is generated.


36/71


36

12 Attach the above request generation printout and the

supporting papers to the hard copy of the application

form.

Submit these papers to GDATCPL office. Retain a copy

with you.

13 You will receive e-mail from TCS, with your Digital

Signature Certificate, Authentication Pin and instructions

for downloading DSC.

14 Insert USB token on USB Port of the same PC from

which the request was generated.

Download DSC on token.


37/71


37

OBJECTIVES OF THE STUDY

THE STUDY WAS DESIGNED AND CONDUCTED TO

ACCOMPLISH THE FOLLOWING OBJECTIVES -

1. To create market awareness.

2. To know about decision- makers.

3. To analyze the market potential of the product- Digital

Signature.

4. To judge the level of awareness for product- Digital Signature.

5. To check the satisfaction level of existing customers.

6. To know about customer preferences.

7. To identify the criterion on the basis of which customer selects

a Registration Authority.


38/71


38

RESEARCH METHODOLOGY

MEANING OF RESEARCH

Research in common parlance refers to a search for knowledge. One

can also define research as, a scientific and systematic search for pertinent

information on a specific topic. In fact, research is an act of scientific

investigation. The advanced learner Dictionary of Current English lays

down the meaning of research as, a careful investigation or inquiry

especially through search for new facts in any branch of knowledge.

Redman and Mory define research as, a systematized effort to gain new

knowledge.

Research is an academic activity and as such the term should

be used in a technical sense. According to Clifford Woody research

comprises defining and redefining problems, formulating hypothesis

or suggested solution; collecting, organizing and evaluating data;

making deductions and reaching conclusions; and at last carefully

testing the conclusion to determine whether they fit the formulating

hypothesis. It is the pursuit of truth with the help of study,

observation, comparison and experiment. In short, the search for

knowledge through objective and systematic method finding solution

to problem is research.


39/71


39

OBJECTIVES OF RESEARCH

The purpose of research is to discover answer to questions through

the application of scientific procedures. Through each research study

has its own specific purpose, we may think of research objectives as

falling into a number of following groups: -

To gain familiarity with a phenomenon or archive new insights

into it.

To portray accurately the characteristics of a particular

individual, situation or a group.

To determine the frequency with which something occurs or

with which it is associated with something else.

To test a hypothesis of a casual relationship between variables.

MEANING OF RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the

research problem. It may be understood as science of studying how

research is done scientifically. In it, we study various steps that are

generally adopted by a researcher in studying his research problem

along with logic behind them. It is necessary for researcher to know

not only the research methods/ techniques but also the methodology.

Research methodology has many dimensions and research methods


40/71


40

do constitutes a part of the research methodology. Thus, when we

talk of research methodology we not only talk of research methods

but also consider logic behind the methods we use in context of ourresearch study and explain why we are using a particular method or

technique and why we are not using others so that research result is

capable of being evaluated either by the researcher himself or by

others.

RESEARCH PROCESS

Before embarking on the details of research methodology and techniques, it

seems appropriate to present a brief overview of research process. Research

process consists of a series of action or steps necessary to effectively carry

out research and the desires sequencing of these steps. The following order

concerning various steps provides a useful procedural guidelines regarding

the research process:

Formulating the research problem.

Extensive literature survey.

Development of working hypothesis.

Preparing the research design.

Determining sample size.

o Deliberate sampling.

o Simple random sampling.


41/71


42/71


42

Applied research.

Fundamental research.

Quantitative research.

Qualitative research.

Conceptual research.

Empirical research.

The above-mentioned are the various type of research, which a

researcher can apply in order to achieve one s desired objective.

Therefore, to achieve the objectives of my research I have used

Applied research. This will be based on proper Research design to

meet the objectives of the project /study.


43/71


43

SAMPLING

It involves procedures that use a small part of population to make

conclusion regarding the whole population. Sampling plan for the

project.

GEOGRAPHICAL / SAMPLE AREA

INSIDE PUNE

All Peth Areas.

Shivaji Nagar.

J.M.Road.

F.C.Road.

Bhandarkar Road.

Prabhat Road.

Ghole Road.

Wanewari.

Null Stop.

Karve Nagar.

Paud Road.

Kothrud.

M.G.Road.


44/71


44

Swargate.

Bibewadi.

Dhankawdi.

Pune - Satara Road.

Wakdewadi.

Pune-Mumbai Road.

Pimpri.

Chinchwad.

MIDC.

Bhosari.

Nagar Road.

Vadgaeon Sheri.

Hadapsar.

Kondhwa

Pune - Nasik Road.

OUTSIDE PUNE

Solapur.

Kolhapur.


45/71


45

Nasik.

SAMPLING UNIT

Corporate offices.

Offices of Chartered Accountant.

Offices of Company Secretary.

Offices of Cost Accountant.

SAMPLE SIZE

400.

SAMPLE PROCEDURE

Random.

TARGET CUSTOMER

Directors of Companies.

Company Secretaries.

Chartered Accountants.

Cost Accountants.


46/71


46

DATA COLLECTION

The project was to check feasibility of the product offered by GDA

Trustee & Consultancy Pvt Ltd. using both primary and secondary

data.

PRIMARY DATA

The primary data was obtained through direct communication with

the people and filling up of questionnaires, also enormous help was

obtained from GDA Trustee & Consultancy Pvt Ltd. seniors and

colleagues working there.

SECONDARY DATA.

The secondary data was collected through the

I.C.W.A.I.

I.C.A.I.

I.C.S.I.

Yellow Pages.

Internet.

M.I.D.C. Office.

Journals, newspapers & Magazines.


47/71


47

FIELD WORK PLAN

The fieldwork was carried according to the sampling plan formed, by

direct communication with the people, visiting the offices of

Company Secretaries & Chartered Accountants firms under some

limitations and time constraints.

PROMOTIONAL ACTIVITIES

The promotion of the Digital Signature

1. Setting up promotional Stalls in the premises of Seminar held

by Institute of Chartered Accountant, Institute of Company

Secretary or Ministry of Company Affair.

2. Promoting the product through Direct Communication.


48/71


48

DATA ANALYSIS

AWARENESS ABOUT MCA21 PROJECT

TABLE I

AWARENESSTARGET

CUSTOMERYES PARTIALLY NO

Directors of Companies 27% 44% 29%

Company Secretaries 79% 15% 6%

Chartered Accountants 66% 29% 5%

Cost Accountants 57% 22% 21%

AWARENESS ABOUT MCA21 PROJECT

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

YES PARTIALY NO

AWARENESS

Directors of Companies

Company Secretaries

Chartered Accountants

Cost Accountants


49/71


49

AWARENESS ABOUT DIGITAL SIGNATURE

TABLE II

AWARENESSTARGET

CUSTOMERYES PARTIALLY NO

Directors of Companies 15% 33% 52%

Company Secretaries 48% 35% 17%

Chartered Accountants 26% 46% 28%

Cost Accountants 24% 22% 54%

AWARENESS ABOUT DIGITAL SIGNATURE

0%

10%

20%

30%

40%

50%

60%

YES PARTIALY NO

AWARENESS

Directors ofCompanies

Company

Secretaries

Chartered

Accountants

Cost Accountants


50/71


50

DIGITAL SIGNATURE ACQUIRED CUSTOMER

TABLE III

DIGITAL SIGNATURE ACQUIRED CUSTOMER

NO

83%

YES

17%

DS ACQUIRED

CUSTOMERIN %

YES 17

NO 83


51/71


51

INTERESTED CUSTOMER TO ACQUIRED DIGITAL

SIGNATURE

TABLE - IV

INTERESTED CUSTOMER TO ACQUIRED DIGITAL

SIGNATURE

YES

NOT YET

NO

INTERESTED IN %

YES 16

NOT YET 67

NO 17


52/71


52

CUSTOMER ACQUIRED DIGITAL SIGNATURE FROM GDA TRUSTEE

& CONSULTANCY PVT. LTD.

TABLE V

CUSTOMER ACQUIRED DIGITAL

SIGNATURE FROM GDA TRUSTEE &

CONSULTANCY PVT. LTD.

7%

93%

GDA

OTHER RA

DS ACQUIRED FROM IN %

GDA 7

OTHER RA 93


53/71


53

SATISFACTION LEVEL OF THE EXISTING CUSTOMER OF DIGITAL

SIGNATURE IN GDA TRUSTEE & CONSULTANCY PVT. LTD.

TABLE VI

SATISFACTION LEVEL OF THE EXISTING CUSTOMER OF DIGITAL

SIGNATURE IN GDA TRUSTEE & CONSULTANCY PVT. LTD.

0

10

20

30

40

50

60

VERY SATISFIED SATISFIED NOT SATISFIED

IN %

SATISFACTION

LEVELIN %

VERY SATISFIED 23

SATISFIED 55

NOT SATISFIED 22


54/71


54

OUTCOME OF THE SURVEY TO FIND OUT THE BREAK

DOWN OF EXISTING CUSTOMERS ACCORDING TO

PROFESSION

TABLE -VII

0

20

40

60

80

Directors Company

Secretary

Chartered

Accountant

Cost

Accountant

OUTCOME OF THE SURVEY TO FIND OUT THE BREAK DOWN OF

EXISTING CUSTOMERS ACCORDING TO PROFESSION

IN %

PROFESSION IN %

Directors 14

Company Secretary 67

Chartered Accountant 13

Cost Accountant 6


55/71


55

INTERPRETATIONS

TABLE I

The study suggests that, awareness level about MCA21 among Directors

of Companies is very low, but among Company Secretaries &

Chartered Accountants awareness level about MCA21 is very well . Cost

Accountants were not that much afraid about MCA21.

TABLE II

Study shows that Directors of Companies have not that much

knowledge about Digital Signature. For Digital Signature, they

mostly depends on there respective Company Secretary or Chartered

Accountant. Company Secretary or Chartered Accountant are aware

about MCA21 project but they have not much knowledge about

Digital Signature or they are not much seriously thinking about

Digital Signature . The reason behind that may be Physical Front

Office or e-Filing is compulsory from financial year 2006-07.

TABLE III

As per survey, only 17% customers acquired Digital Signature &

83% customers are not acquired Digital Signature. So, a very big

portion of market is untapped.


56/71


56

TABLE IV

As per survey, 83% customers are not acquired Digital Signature.

Out of these 83% customers, 16% customers want to acquire Digital

signature & 67% customers want to acquire Digital Signature not

yet. So, these 67% customers is having very much potential, so

Company should concentrate on these customers.

TABLE -VI

As per study, satisfaction level of existing clients of GDA Trustee &

Consultancy Pvt. Ltd. is very high. GDA Trustee & Consultancy Pvt.

Ltd. is having a very low market share as compared to market

available, but existing customers are satisfied. And, this is the main

reason behind Word of Mouth publicity.

TABLE VII

As per bifurcation of existing customers of GDA Trustee &

Consultancy Pvt. Ltd., maximum customers are Company Secretary.

But as per MCA21 project, the necessity of Digital Signature is

mainly for Directors of Companies. But as per survey, most of the

Directors of Companies completely depends on their Company

Secretary or Chartered Accountant for their Director Identification

Number & Digital Signature. There are very less number of Directors

those are acquired these thing themself. Most of Directors after


57/71


57

acquiring Digital Signature, they gives there Digital Signature to

their Company Secretary rather than kept with themself.So, the survey indicates that Directors are only doing

payments and the real Decision Makers are their respective Company

Secretaries or Chartered Accountants.


58/71


58

FINDINGS

1. People are not much aware about Digital Signature.

2. Study shows that Digital Signature service provided by GDA

Trustee & Consultancy Pvt. Ltd. is the best service.

3. Services provided by GDA Trustee & Consultancy Pvt. Ltd.

about Digital Signature is unique in Pune, because no any

other Registration Authority provides door-to-door step

services in Pune.

4. GDA Trustee & Consultancy Pvt. Ltd. get most of the benefits

from Word of Mouth publicity.

5. GDA Trustee & Consultancy Pvt. Ltd. continuously attached

with clients until they become fluent in using Digital

Signature.

6. GDA Trustee & Consultancy Pvt. Ltd. is more quicker than

other Registration Authority in solving problems about

Digital Signature.

7. GDA Trustee & Consultancy Pvt. Ltd. is the only Registration

Authority who provides Digital Signature within One Hour

after fulfillment of the required documents.

8. Digital Signature provided by Tata Consultancy Services are

stored in e-Token & not in computer.

9. e-Token is password protected and it can not be virus affected.


59/71


59

10. GDA Trustee & Consultancy Pvt. Ltd. charged price on

Digital Signature as prescribed by Tata Consultancy

Services in which no hidden cost is included.


60/71


60

RECOMMENDATIONS

1. GDA Trustee & Consultancy Pvt. Ltd. should give more

concentration on Company Secretaries & Chartered

Accountants.

2. GDA Trustee & Consultancy Pvt. Ltd. should give more

attention towards creating awareness about Digital Signature.

3. Currently those customers who are not interested in acquiring

Digital Signature, GDA Trustee & Consultancy Pvt.Ltd.

should keep in touch with them.

4. Along with Tata Consultancy Services, GDA Trustee &

Consultancy Pvt. Ltd. should try to minimise the price of

Digital Signature.

5. GDA Trustee & Consultancy Pvt. Ltd. is very quick to solve

the problems of customers, related with Digital Signature. But,

there are some problems which are beyond the knowledge of

Registration Authority, so for that problems Registration

Authority response speed depends upon the response of TCS

operation department. In reality, the response process of TCS

operation department is very slow. So, GDA Trustee &

Consultancy Pvt. Ltd. should continuously try to show them


61/71


61

how will these things affect GDA Trustee & Consultancy Pvt.

Ltd. brand as well as TCS brand.

6. Secondary data collected by GDA Trustee & Consultancy Pvt.

Ltd. from I.C.A.I., I.C.S.I. & I.C.W.A.I. are quite old, in

which contact numbers & addresses are wrongly mentioned.

Therefore GDA Trustee & Consultancy Pvt. Ltd. should try to

get the latest data.

7. GDA Trustee & Consultancy Pvt. Ltd. is a sister concern ofG.D.Apte Chartered Accountant Firm. So, company should

consider their sister concern experience in their respective

field and as per these experience, make plan how to tapped

Company Secretary and Chartered Accountant.

8. Once a week, a meeting should be held between marketing &

operation department to measure department performance as

well as market condition.

9. GDA Trustee & Consultancy Pvt. Ltd. should provide more

incentive schemes to attract customers.

10. GDA Trustee & Consultancy Pvt. Ltd. should increase their

promotional activities through media.


62/71


62

LIMITATIONS

1. GDA Trustee & Consultancy Pvt. Ltd. is having a quite old

secondary data.

2. GDA Trustee & Consultancy Pvt. Ltd. is having a very limited

source for direct communication with customers.

3. GDA Trustee & Consultancy Pvt. Ltd. is having a very lessman- power.

4. People are not much aware about Digital Signature uses &

benefits.

5. Digital Signature is quite technical product & service, so

people are not taking initiative to acquire it.

6. People mostly prefer Physical Front Office for e-filing.

7. Digital Signature s key is password of e-token & people are

not familiar with password system.

8. Customer can not use Digital Signature on any computer. They

can use Digital Signature only on those computer, which are

having e-token driver.


63/71


63

9. Tata Consultancy Services every time announces new

requirement of attestation & document, so it make confusion

between Registration Authority & customer.

10. E-token don t have cap, so it is quite risky to handle it.


64/71


64

CONCLUSIONS

Under MCA21 e-Governance Project, all the authorized

signatories of companies/ professionals who file documents on

behalf of the companies are required to obtain DSCs to enable e-

filing. A class-2 DSC is a mandatory requirement for this purpose.

Digital Signature Certificate is an electronic document issued by a

certifying authority, used to establish an individual s /company sidentity. For e-filing, MCA requires to verify the authenticity of the

person. A DSC identifies owner of DSC as the authorized person to

file them on-line. To issue DSC, MCA appointed Tata Consultancy

Services (TCS) as Certifying Authority to issue DSC. TCS provides

DSC based on USB Technology. The USB Tokens are portable

devices built to provide the highest level of security to the

information contained within them. By storing your cryptographic

keys and certificates in USB Tokens, you can ensure a much higher

level of protection than by simply storing them in the browser. USB

Technology provides highest security, password protection, two level

authentications, just plug-in & sign, high level portability.

GDA Trustee & Consultancy Pvt Ltd. is a Registration Authority

appointed by TCS to recommend the users, on the basis of which

TCS issues DSC. GDATCPL is an ethical, complete solutions

provider in management consulting, with highly qualified and

experienced team, led by a professional management.


65/71


65

Following are some reasons for, why to obtain DSC through

GDATCPL

Process Simple to Understand.

Round the clock Help Desk.

Technically competent team.

Company price, No Hidden cost

DSC - Easy to use.

Backed up by TCS Helpdesk.

Best after-sale support.

Supporting Consultancy Services.

GDA Trustee & Consultancy Pvt. Ltd. provide unique facility

about Digital Signature i.e. Door-step service. This is the U.S.P. of

GDA Trustee & Consultancy Pvt. Ltd. GDA Trustee & Consultancy

Pvt. Ltd. has made a very strong relation with their customers

because after every one or two years each customer have to be

renewed their Digital Signature, i.e., these customers are long- termcustomers.

GDA Trustee & Consultancy Pvt. Ltd. is having very less man-

power. Whatever they have, only qualitative man- power. Digital


66/71


66

Signature is a new product & service in the market, so each customer

having some problem or doubt about Digital Signature, but

all the staff members of GDA Trustee & Consultancy Pvt. Ltd. are

always ready to solve the problems or doubts of customers. Because

of this, GDA Trustee & Consultancy Pvt. Ltd. is able to make strong

relationships with customers.

In a market, the main client of GDA Trustee & Consultancy Pvt.

Ltd. are Company Secretaries. Maximum Company Secretaries in

Pune are well practitioner, so they are not much interested in

incentive schemes. They want qualitative products & services rather

than incentives, because they want to become fluent in use of Digital

Signature. GDA Trustee & Consultancy Pvt. Ltd. identified this basic

need of customer & have maximum working on this basic need.

Digital Signature is a new product & service in the market, and

market is not saturated. GDA Trustee & Consultancy Pvt. Ltd. are

slowly setting up their brand name in the market. Actually, GDA

Trustee & Consultancy Pvt. Ltd. have a lot of opportunities for

growth in the market.


67/71


68/71


68

Are you awar e abou t Gove rnme nt proj ect MCA21 ?

Yes Partially No

Are you aware about Digital Signature ?

Yes Partially No

Have you acquire it ?

Yes No

o If Yes

From Whom

GDA Trus tee & Cons ult ancy Pvt Ltd Oth ers

If GDA Trustee & Consultancy Pvt Ltd

How satisfied you are ?

Very Satisfie d Satisfi ed Dissati sfied

How will you rate the service level ?

Good Average Bad

How will you rate the interaction with employees ?

Good Average Bad

Do you want more Digital Signature ?

_______________________________


69/71


69

o If No

Are you interested to acquire Digital Signature ?Yes Not Yet No

If Yes

Tata Consultancy Services Working as

Certification Authority of Digital Signature & we

(GDA Trustee & Consultancy Pvt Ltd) are workingas Registration Authority under TCS, so are you

interested to acquire Digital Signature from us ?

Yes No

If No

Reasons

_____________________________________________

If Yes

How much Digital Signature do you want?

___________________________________


70/71


70

To acquire Digital Signature there are some

requirements. Your Computer should have

Windows 2000 /

Windows XP

--

Internet Explorer v6.0

and above --

Adobe Reader V7.0. 5 --

Java Runtime

Environment

--

USB Port --

When will our person visit your place?

_________________________________

If Not Yet

When wil l you need it?

_________________________________

Can we send e-mail to you about our offer?

Yes No

If Yes

e-mail ID

_____________________________


71/71

This document was created with Win2PDF available at http://www.daneprairie.com.The unregistered version of Win2PDF is for evaluation or non-commercial use only.
http://www.daneprairie.com/http://www.daneprairie.com/http://www.daneprairie.com/http://www.daneprairie.com/