awards - s3.amazonaws.coms3.amazonaws.com/effie_assets/downloads/2019_effieus_winners.pdf · dkc...

UNITED STATES / WINNERS

AWARDSUNITED STATES® Effie is a registered trademark / service mark of Effie Worldwide, Inc.

2 2019 EFFIE AWARDS / UNITED STATES / WINNERS

BEAUTY BEVERAGES - ALCOHOL

BRAND EXPERIENCE: LIVE

AGRICULTURAL, INDUSTRIAL & BUILDING

BRONZE

AUTOMOTIVE - VEHICLES

SILVER BRONZE

IBM

“Model Factory” Turns IBM from Outsider to Influencer

IBM

Ogilvy* GroupM (EightBar)

Land Rover

Range Rover Sport Dragon Challenge

Jaguar Land Rover

Spark44* Carnage Big Buoy

Subaru

Subaru Crosstrek - Amazon Infiltration

Subaru of America

Carmichael Lynch* Amazon

WINNERSEffie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – were announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City.

Congratulations to this year’s winners. * Indicates lead agency

European Wax Center

It’s Time to #AxThePinkTax

European Wax Center

Pereira O’Dell* SwellShark* DKC Laundry Service

COVERGIRL

I Am What I Make Up

Coty

Droga5* MMC Zenith

Bud Light

Dilly Dilly

AB InBev

Wieden+Kennedy New York* 3PM Agency

Modelo

A Renewed Fighting Spirit

Constellation Brands

Ogilvy* Horizon Media

National Down Syndrome Society

National Down Syndrome Society, C21 Dinner


Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios

National Safety Council

Prescribed to Death


Energy BBDO* PHD Ketchum

SILVER BRONZE BRONZE BRONZE

GOLD SILVER


BRONZESILVER

CORPORATE REPUTATION

BRONZE

SILVER

CARPE DIEM - SERVICES

SILVER BRONZE

Tide

It’s A Tide Ad

Procter & Gamble

Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC

Johnnie Walker

Jane Walker: Walking Towards Gender Equality in America

Diageo North America

Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure

Chicago Sun-Times

The Blank Page

Chicago Sun-Times

Ogilvy*

FM Global

FM Global Earthquake Simulator

FM Global

Ogilvy* SYZYGY XR/Ars Thanea Hogarth

Tourism Australia

Dundee: A Tourism Campaign In Disguise

Tourism Australia

Droga5* Universal McCann Kovert Creative

Pearle Vision

Putting The Care Back In Eye Care

Luxottica

Energy BBDO* OMD*

Verizon

Answering the Call

Verizon

McCann New York* R/GA Weber Shandwick VM1

Mitsubishi Electric

Tallest Building on the Internet

Mitsubishi Electric

MRM // McCann West* Loica We Like Small

McDonald’s

Hacer

McDonald’s

Alma DDB* Eventus Boden PR OMD

McDonald’s

The Flip

McDonald’s

We Are Unlimited*

Christie’s

$450 Million: Selling Da Vinci’s Salvator Mundi

Christie’s New York

Droga5*

Christie’s



Droga5*

IHOP

IHOb

IHOP

Droga5* Initiative DeVries Global


Prescribed to Death



BRANDED CONTENT

GOLD BRONZE BRONZE BRONZE

BUSINESS-TO-BUSINESS

CARPE DIEM - PRODUCTS

GOLD SILVER BRONZE BRONZE

CULTURE & THE ARTS


GOLDGOLDSILVER

FINANCE

BRONZE

ENTERTAINMENT & SPORTS

GOLD SILVER BRONZE BRONZE

GOLD

ENGAGED COMMUNITY

SILVER BRONZE

SILVER

DAVID VS. GOLIATH

BRONZE

Supercell Clash of Clans

Celebrating An Unlikely Hero

Supercell

Barton F. Graf* Psyop

Xbox

How to Survive the Zombie Apocalypse

Microsoft

215 McCann* Carat

Samsung

Samsung Note9 x Fortnite

Samsung Electronics America, Inc.

R/GA New York* Starcom Publicis Media, Sports & Entertainment Wasserman

Tobacco Free Florida

Tobacco Is No Joke

Tobacco Free Florida

Alma DDB* Golin OMD

Freshpet

Letters in Motion

Freshpet

Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media

adidas Originals

Original Is Never Finished

adidas

Johannes Leonardo*

Bank of the West

Unfund/Fund

Bank of the West

the community san francisco* Wavemaker

E*TRADE

“DON’T GET MAD, GET E*TRADE”

E*Trade Financial Corporation

MullenLowe U.S.* ASSEMBLY

Bank of America

Friends Again

Bank of America

GroupeConnect* Starcom* Burson Cohn & Wolfe

WNBA

Take A Seat, Take A Stand

WNBA

Edelman*

Minecraft

Coral Crafters

Microsoft

215 McCann*

Intel

2018 Winter Olympics: Experience the Moment Campaign

Intel

Agency Inside* mcgarrybowen

Madden NFL 19

Madden NFL 19 Launch - Make Your Play

EA Sports

Johannes Leonardo*

FASHION


GOLDBRONZE

MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES PACKAGED FOOD

BRONZE

BRONZESILVER

MEDIA & ENTERTAINMENT COMPANIES MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS

SILVER

INTERNET & TELECOMHOUSEHOLD SUPPLIES & SERVICES

GOLD BRONZE

BRONZE

HOME FURNISHINGS & APPLIANCESFITNESS & WELLNESS

Tide

It’s A Tide Ad

Procter & Gamble

Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC

Lysol

What It Takes To Protect

Reckitt Benckiser

McCann New York*

Sprint

Fútbol Mode

Sprint

Alma DDB* M8, an iProspect Company* Horizon Media Prize Logic FRUKT APC Collective Inc.

Peloton

Bringing It Home at the Winter Olympics

Peloton

Mekanism*

JennAir

Bound By Nothing

JennAir

Digitas* Darkhorse* MSL Group

The Home Depot

Built-In Pins

The Home Depot

22squared* 22Pictures

McDonald’s

Hacer

McDonald’s

Alma DDB* Eventus Boden PR OMD

Gerber

Anything for Baby

Gerber

Terri & Sandy* Ogilvy* Edible Hornall Anderson Hogarth

Vital Farms

BullSh*t Free Eggs

Vital Farms

Preacher* Haberman krupa The Door Women’s Marketing

OkCupid

OkCupid: DTF

OkCupid

Wieden+Kennedy New York* SwellShark* Small Girls PR Giant Noise PR Allison + Partners PR KWT Global

Sol

Shine Your Way

MillerCoors

Alma DDB* Complex Media Leo Burnett/Arc Soulsight ICF Next

Pantene

Pantene Gold Series Tour

Procter & Gamble

Leo Burnett/Arc*

Procter & Gamble

Talking the Talk: P&G Black-ish Integration

Procter & Gamble

BBDO New York* Hearts & Science Egami

GOLD BRONZE

SILVER BRONZE


SILVER BRONZE

SMALL BUDGETS - PRODUCTS

BRONZESILVER BRONZE

SEASONAL MARKETING - SERVICESSEASONAL MARKETING - PRODUCTS

BRONZEGOLD

RETAILRESTAURANTS

GOLD

BRONZE

RENAISSANCE

BRONZE

PET CARE

BRONZE BRONZE

IHOP

IHOb

IHOP

Droga5* Initiative DeVries Global

Taco Bell

Web of Fries

Taco Bell

Deutsch LA* Spark Edelman

The Honey Baked Ham Company

Attracting Modern Hosts To A Classic Holiday Brand

The Honey Baked Ham Company

BBDO Atlanta*

Fresh Step

Fresh Step Clean Paws

The Clorox Company

mcgarrybowen* AKQA OMD TPN Retail Purple Door Communications

Freshpet

Letters in Motion

Freshpet

Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media

Chevrolet

Shattering Perceptions

Chevrolet

Commonwealth // McCann*

COVERGIRL

I Am What I Make Up

Coty

Droga5* MMC Zenith

Chicago Sun-Times

The Blank Page

Chicago Sun-Times

Ogilvy*

Minecraft

Coral Crafters

Microsoft

215 McCann*

Burger King

Prom King

Burger King

MullenLowe U.S.*

Lysol

What It Takes To Protect

Reckitt Benckiser

McCann New York*

Mucinex

#SuperSickMonday

Reckitt Benckiser

McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8

Jackson Hole Travel and Tourism

Stay Wild

Jackson Hole Travel & Tourism Board

Colle McVoy*

GOLD


SILVER

SOFTWARE & APPS

SILVER BRONZE BRONZE

BRONZE BRONZE

SNACKS & DESSERTS

GOLD

SILVER BRONZE

SMALL BUDGETS - SERVICES - NON-PROFIT

GOLD

BRONZE

SMALL BUDGETS - SERVICES - BRANDS

GOLD

Team Gleason

Robocalls from Humans

Team Gleason

Ogilvy*


Prescribed to Death



Cook County Health

The Tiniest Listing

Cook County Health & Hospitals System

Ogilvy* Cutters Studios Eyepatch Production Company

Christie’s



Droga5*

BurgerFi

Burgers For Every 1

BurgerFi

Partners + Napier* Dean Alexander Photography

Google Cloud

Ask the Cloud

Google Cloud

MullenLowe U.S.* MullenLowe Open

Google Cloud

Know What Your Data Knows

Google Cloud

Eleven, Inc.* PHD Essence Gentleman Scholar Cloneless

IBM

Owning “Smart” Applied for Business

IBM

Ogilvy* GroupM (EightBar)

MailChimp

The Brain

MailChimp

Droga5*

Kellogg’s Rice Krispies Treats

Write-on Wrappers

The Kellogg Company

Leo Burnett/Arc* Starcom* Google Krispr

Doritos

Doritos Blaze vs. MTN DEW ICE

Frito-Lay North America, Inc.

Goodby Silverstein & Partners* OMD Ketchum Reset Content The Mill

Tostitos

Lucky Bags

Frito-Lay North America, Inc.

Goodby Silverstein & Partners* OMD Ketchum Genesco Sports Enterprises


YOUTH MARKETING

BRONZESILVER

TRAVEL & TOURISM

BRONZEGOLD

TRANSPORTATION

SILVER

SUSTAINED SUCCESS - SERVICESSUSTAINED SUCCESS - PRODUCTS

SILVER SILVER BRONZEBRONZE

JetBlue

Pie In The Sky

JetBlue Airways

MullenLowe U.S.*

Tourism Australia

Dundee: A Tourism Campaign in Disguise

Tourism Australia

Droga5* Universal McCann Kovert Creative

Tennessee Department of Tourist Development

The Colorblind Viewer

Tennessee Department of Tourist Development

VMLY&R* Plan A Films

KFC

The Return of Colonel Sanders

KFC

Wieden+Kennedy* Edelman Emanate MEC New York Spark Foundry

Diet Dr Pepper

One Lil’ Man, Four Big Years

Keurig Dr Pepper

Deutsch LA* Initiative

U.S. Centers for Disease Control and Prevention

Tips From Former Smokers

U.S. Centers for Disease Control and Prevention

Arnold Worldwide* Plowshare Golin

truth

Be the Generation that Ends Smoking and #FinishIt

Truth Initiative

72andSunny* Ketchum ASSEMBLY

FDA’s The Real Cost

Don’t Search It

FDA Center for Tobacco Products

FCB New York* Initiative

Ad Council

Seize the Awkward

Ad Council

Droga5*

MullenLowe Mediahub U.S.


SILVER SILVER

HEALTHCARE SERVICES

BRONZE

HEALTHCARE - RX - CONSUMER/DTC

BRONZE BRONZE

HEALTHCARE - OTCDISEASE AWARENESS & EDUCATION: NON-PROFIT

GOLD

HEALTH EFFIES


Prescribed to Death



Make-A-Wish Illinois

Make-A-Wish “Hope is Medicine”

Make-A-Wish

gyro*

Excedrin

Excedrin Works

GSK Consumer Healthcare

Weber Shandwick* PHD Epsilon Hogarth

SpeakENDO

SpeakENDO Campaign

AbbVie

FCB Health New York* Spark FoundryIntouch Solutions Chicago Publicis Health Media

Cook County Health

The Tiniest Listing

Cook County Health & Hospitals System

Ogilvy* Cutters Studios Eyepatch Production Company

MedExpress

Fail Fearlessly

MedExpress

Fitzco* Jukin Media


MEDIA INNOVATION - NEW CHANNEL CREATION

BRONZE

MEDIA INNOVATION - EXISTING CHANNEL

SILVER BRONZE

Tourism Australia

Dundee: The Son of a Legend Returns Home

Tourism Australia

UM Australia* Droga5 Universal McCann

Mucinex

#SuperSickMonday

Reckitt Benckiser

McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8

Burger King

Turning Their Tweets Against Them

Burger King

MullenLowe U.S.*

Wingstop

4/20 High-Atus

Wingstop

Starcom* Barkley*

GOLD

MEDIA IDEA

SILVER BRONZE BRONZE

BRONZE

DATA-DRIVEN

BRONZE

MEDIA CONTENT PARTNERSHIPS

MEDIA EFFIES

IHOP

Liberating A Legacy Pancake Brand Beyond Breakfast

IHOP

Initiative* Droga5 DeVries Global

Cheerios

One Million Acts of Good

General Mills

Mindshare* The Ellen DeGeneres Show 72andSunny

Living Wine Labels

Living Wine Labels

Treasury Wine Estates

J. Walter Thompson San Francisco*J. Walter Thompson Melbourne*Tactic

Chicago Sun-Times

The Blank Page

Chicago Sun-Times

Ogilvy*

Wendy’s

webeefin?

The Wendy’s Company

VMLY&R* Six Course, Incorporated* Spark Foundry Ketchum

The Media Effies are Proudly Sponsored by


BRONZE

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

BRONZE

GOLD SILVER

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

GOLD

SILVER

POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS

SILVER BRONZE

National Geographic

Planet or Plastic?

National Geographic

McCann New York*

AT&T It Can Wait

It Can Wait: The Faces of Distracted Driving

AT&T

BBDO New York* Hearts & Science

Johnnie Walker

Jane Walker: Walking Towards Gender Equality in America


Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure

Grads of Life

7-Second Resumes

Grads of Life Ad Council

22squared*

WeCounterHate

WeCounterHate

Life After Hate

POSSIBLE - Seattle* Spredfast Hearby Sound


National Down Syndrome Society, C21 Dinner


Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios

Ad Council

Seize the Awkward

Ad Council

Droga5*

Street Grace

Suburban Horror Story

Street Grace

BBDO Atlanta* Spitfire Studios Ketchum

POSITIVE CHANGE EFFIESIn collaboration with the World Economic Forum

12 2019 EFFIE AWARDS / SHOPPER MARKETING / WINNERS

CATEGORY/AISLE EVOLUTION

Xfinity

Xfinity Retail Transformation

Comcast/XFINITY

FCB/RED* Chute Gerdeman

Supreme Source

Supreme Source 10-Day Detox Pet Program

American Pet Nutrition

The Mars Agency* DMH

Procter & Gamble

Boxed.com Olympics

Procter & Gamble

Blue Chip Marketing Worldwide* Strange Loop

Diageo

Diageo Pretty Simple Drinks


TracyLocke*

CHALLENGER BRAND SOLUTION E-COMMERCE

Congratulations to this year’s winners. * Indicates lead agency

MULTI-BRANDSHOPPER SOLUTION

Diet Coke

because I can.

The Coca-Cola Company

Geometry (New York)* Geometry (Chicago)* HelloWorld

Pop-Tarts

Pop-Tarts Destiny 2 Promotion

The Kellogg Company

The Integer Group* Activision Starcom

Aidells, Ball Park, Hillshire Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon

Master Your Summer

Tyson Foods

IN Connected Marketing*

RITZ Cracker

Top Your RITZ

Mondelez International

Geometry (New York)* Geometry (Chicago)* VaynerMedia

LUMIFY

Recharging Redness Relievers in a Beautiful Way

Bausch + Lomb

Blue Chip Marketing Worldwide* Barker Advertising The Lane Communications Group Wavemaker Helen & Gertrude

OREO Cookies

OREO Mint Hot Chocolate at 7-Eleven


Phoenix Creative Co.* 7-Eleven, Inc.

Proudly sponsored by:In partnership with:

SILVER GOLD BRONZE GOLD

MULTI-RETAILER PROGRAM

SILVER SILVER BRONZE BRONZE

NEW PRODUCT/SERVICE INTRODUCTION

GOLD BRONZE

SHOPPER MARKETING EFFIESThe Shopper Marketing Effies honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective manufacturers and retailers in the United States.

After two rounds of rigorous judging, those selected as winners represent cases that best demonstrated how they solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer.

Award levels – gold, silver and bronze – were announced and presented at the Path to Purchase Institute’s Shopper Marketing Celebration at the P2PSummit on May 16, 2019. Winners were also recognized at the 50th Annual Effie Awards United States Gala on May 30, 2019.

https://www.path2purchasesummit.com/

13 2019 EFFIE AWARDS / SHOPPER MARKETING / WINNERS

Axe

Axe Start His Journey

Unilever

Team Unilever Shopper* Geometry* Mirum Shopper

Colgate

Colgate Save Water at Walmart

Colgate-Palmolive

Geometry* Red Fuse Communications* WestRock Burson Cohn & Wolfe

Cheerios

Cheerios Moments of Good

General Mills

Shopperworks* Geometry* Mindshare Vimby

Diageo

Diageo Pretty Simple Drinks


TracyLocke*

RITZ Cracker

Lowes Foods Pair Your RITZ



RITZ Cracker

Top Your RITZ



Vicks

Vicks Cold, Cough, Flu 2017-2018

Procter & Gamble

Saatchi & Saatchi X*

Proudly sponsored by:In partnership with:

OMNI-CHANNEL SHOPPER EXPERIENCE

GOLD SILVER SILVER BRONZE

SEASONAL/EVENT

SINGLE-RETAILER PROGRAM: MASS MERCHANTS

GOLD BRONZESILVER

awards - s3.amazonaws.coms3.amazonaws.com/effie_assets/downloads/2019_effieus_winners.pdf · dkc...

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