avril hsu portfolio
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1 Process | Partner für Corporate Design
Online Marketing!Content Strategy!Product Marketing!Go-to-market Strategy!Brand Communication!
[email protected] Avril Hsu
Avril Hsu, Rutgers Business School"
2 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
7 Year Work Experience MBA with creative mindset & technical background 3 Employers
Major Clients
3 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
Dell, e-Commerce (B2C) Initiate customer satisfaction program & develop strategies
• Develop KPI and use it to measure customer health • Collaborate with data analytics, SEO, online merchandising, finance team�
to strategize marketing plans • Facilitate financial modeling to prioritize EUC products for the next fiscal year • Build mock-ups with creative team and conduct test & targeting
4 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
Dell, e-Commerce (B2C) Marketing plan to improve online customer shopping experience and drive revenue
Lifestyle experience lab integrating with top searched use case: To reinforce user experience and increase conversion rate on the site
Top searched use case Reinforce content program
5 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
Dell, e-Commerce (B2C) Marketing plan to improve attach rate and drive revenue. Live gallery on the electronic and accessory store: To integrate online merchandising strategies with customers’ needs
Selector tool
Testimonial marketing
6 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
Pixable, mobile photo discovery application Grow customer acquisition & improve customer retention
Super Bowl SXSW
Berlin International Film Festival
Fashion Steps Out @ Orchard
• Country-specific online marketing campaigns • Branded contents with localization strategies • Optimization for engagement and conversion • Channel marketing & partnership development
Major online marketing campaigns
7 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
Pixable Strategize product features that fit customers’ needs
• Customer insights listening: Google analytics, Distimo app analytics • Syndicate insights and incorporate ideas from engineers and creative
Web
Mobile
Original web Future
8 Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu
END USERS
Then tweet/fb your own TOPS or own story out 3
AVRIL: “Bummer!”
Pixable Mock-up: Make your own “Tops” & Share with your friends
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9 Process | Partner für Corporate Design
Thank you."
Online Marketing | Product Marketing | Go-to-market Strategy Avril Hsu