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Page 1: Avon
Page 2: Avon

Avon is born as the California Perfume Company in an age of dramatic transformation in the United States – social, economic, political and industrial - that will forever change the country. Bookseller David H. McConnell founds the company as the U.S. edges toward an era that will be defined byprogress and change.

Page 3: Avon

How fitting for a company that is decades ahead of its time in offering women an opportunity to earn their own money. Avon’s early and continued empowerment of women is what earns the company its own special place in women’s history.

Page 4: Avon

In his travels as a book salesman, McConnell made two important discoveries.  First, he quickly noticed that his female customers were far more interested in the free perfume samples he offered than they were in his books. He made these fragrances himself to serve as “door openers” when he traveled from home to home.

Origins of an Idea

Page 5: Avon

Second, McConnell saw women struggling to make ends meet and recognized in many of them natural salespeoplewho would easily relate to other women and passionately market the products his new company would first sell -- perfumes

Origins of an Idea

Page 6: Avon

In 1895 CPC opens a manufacturing headquarters in Suffern, New York. Two years later, the company expands the facility to include a laboratory In 1986 The company issues its first brochure.

Page 7: Avon

In 1914 operations begin in Montreal, Canada, marking the company’s first international expansion. In 1928 for the first time, California Perfume Company uses the Avon name on everyday products, including a vanity set, talc and a toothbrush cleanser. The name is a reference to the river that runs through Stratford-on-Avon, the birthplace of McConnell’s favorite playwright, William Shakespeare.

Page 8: Avon

1939 California Perfume Company is renamed Avon Products, Inc.

Page 9: Avon

In 1996 Avon becomes the official cosmetics, skincare and fragrance sponsor of the Centennial Olympic Games in Atlanta, Georgia. Avon is the world’s first beauty company to launch an e-commerce site, which ships to customers in the U.S. Avon enters South Africa, India and Nicaragua.

Page 10: Avon

Avon begins operating in numerous new markets, with heavy expansion in Central and Eastern Europe and the Caribbean Islands. Avon is now in more than 100 markets. A leading global beauty company and one of the world's largest direct sellers, Avon has $10 billion in annual revenue. Its product line includes beauty, fashion and home products, with such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals and mark.