Avoiding the Social Media Graveyard

Avoiding the Social Media Graveyard

Meredith G. FarkasMeredith G. Farkas

http://www.flickr.com/photos/wimmulder/7609964/

The road to the graveyard is paved with good intentions

The road to the graveyard is paved with good intentions

http://www.flickr.com/photos/neilsingapore/5474180800/

http://www.flickr.com/photos/librarycommission/548264310/

http://www.flickr.com/photos/tyreseus/494325133

http://www.flickr.com/photos/rhoadeecha/37420595/

http://www.flickr.com/photos/nicmcphee/2345633527/

http://www.flickr.com/photos/asimpledarksquid/1187308493

http://www.flickr.com/photos/sylvar/287940515/

http://www.flickr.com/photos/tsarkasim/4079152105

http://www.flickr.com/photos/maubrowncow/2763362494/

So what’s the problem?So what’s the problem?

Why does it fail?Why does it fail?

•The service or technology is not tied to the library’s mission or strategic goals

•It’s considered someone’s “pet project”•Services where the only cost is staff time are often not planned for strategically

•Once the newness wears off, people are less motivated to contribute

•Staff are not given dedicated time to work on new initiatives

So what the heck is Library 2.0?So what the heck is Library 2.0?

http://flickr.com/photos/gbierens/178568449/

Library 2.0 - My takeLibrary 2.0 - My take

•It’s a state of mind•Working to meet changing user needs•Trusting our users•Getting rid of the culture of perfect•Aware of emerging technologies and opportunities

•Looking outside of the library for applications, opportunities, and inspiration.

A No-brainer right?A No-brainer right?

Characteristics of effective 2.0 projects

Characteristics of effective 2.0 projects

They know their usersThey know their users

http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436

http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058

Have clearly-defined goalsHave clearly-defined goals

http://www.flickr.com/photos/ekkebus/5020840511/

Initiatives are tied to Institutional goals

Initiatives are tied to Institutional goals

Involve staff from all levels in planning

Involve staff from all levels in planning

http://flickr.com/photos/weesmalldoll/432578986/

Plan for the continued use and maintenance of tech

Plan for the continued use and maintenance of tech

http://flickr.com/photos/stshores24/488419188/

Treat technology as toolsTreat technology as tools

http://www.flickr.com/photos/zakh/337938459

And use them to solve problemsAnd use them to solve problems

http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki

Create PartnershipsCreate Partnerships

Create PartnershipsCreate Partnerships

Time must be devoted to the ProjectTime must be devoted to the Project

http://flickr.com/photos/cayusa/2574029855/

Assess, assess, assess!Assess, assess, assess!http://www.flickr.com/photos/richardstowey/3032598054/

Building organizational capacity for 2.0

initiatives

Building organizational capacity for 2.0

initiatives

Question everythingQuestion everythinghttp://flickr.com/photos/scampion/1500054745/

Look for good ideas everywhere!Look for good ideas everywhere!

http://www.flickr.com/photos/stevenjude/848723658/

Encourage staff to learn and playEncourage staff to learn and play

Develop a risk-tolerant cultureDevelop a risk-tolerant culture

http://flickr.com/photos/tollaksen/967960/

Be agile, don’t get attachedBe agile, don’t get attached

http://www.flickr.com/photos/stevenjude/848723658/

Give staff time to be creativeGive staff time to be creative

Encourage Network-buildingEncourage Network-building

Encourage Network-buildingEncourage Network-building

Does your organization look like this?

Does your organization look like this?

Questions?Find me at

meredith.wolfwater.com/wordpress

mgfarkas (at) gmail.comflickr, twitter: librarianmerfacebook: meredithfarkas

Questions?Find me at

meredith.wolfwater.com/wordpress

mgfarkas (at) gmail.comflickr, twitter: librarianmerfacebook: meredithfarkas

Slides and links athttp://meredithfarkas.wetpaint.com

http://www.flickr.com/photos/trucolorsfly/2401196653/