avoid content shock mixwest 2014 conference

Download Avoid Content Shock   Mixwest 2014 Conference

Post on 11-Aug-2014

215 views

Category:

Business

33 download

Embed Size (px)

DESCRIPTION

Breakout session I gave at Mixwest 2014 in Indianapolis, IN. Mark Schaefer wrote about Content Shock on his blog, which freaked out a lot of marketers. I believe that if people stick with the basics AND become better writers, video producers, podcasters, we're going to beat the people who just churn out big steaming piles of mediocrity.

TRANSCRIPT

  • Survive the Coming Content Shock
  • First Principles Be First Be Right Be Credible Be Better
  • What is Content Shock? 10 hours/day consuming content 600% bigger Internet by 2020 High barrier to entry Deep pockets win
  • k of the Literate Ro
  • The Myth of Rising Content
  • 1. Write good content is still a stupid strategy
  • 2. Be Human
  • We will leverage end user learnings on a going forward basis. We'll use what you learned from now on.
  • We have created a frictionless user onboarding experience. Signing up is easy.
  • AYFKMWTS?! A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model. Along with ensuring a solutions technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.
  • 3. Write Tight
  • For sale. Baby shoes. Never worn.
  • 4. Seriously, Read a Book!
  • Title Text Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Reading a lot teaches you what good sentences sound like, feel like, look like. If you don't know what good sentences are, you will not be successful as a writer of words.
  • 5. Partner Up
  • 6. Recycling Content
  • Unless you. . . Update old articles Revisit old topics Expand list posts
  • Title Text Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 7. Curation
  • 8. Go Where The Competition Isnt
  • 9. Create Exclusive Content
  • 10. Marketing Automation?
  • Read me ProBlogService.com ErikDeckers.com @edeckers erik@problogservice Reach me Thank you!

Recommended

View more >