Integrated Marketing

Communication Presented by :-

Bhawani SinghChitraksh KapilDevashish MeharDivyesh KumarHarsh Mehrotra

• Aviva India is a joint venture between one of the country’s oldest and largest groups, Dabur, and Aviva Group.

• One of the UK's largest insurance group, whose association with India dates back to 1834.

INTRODUCTION

• IndusInd Bank • At present, the Bank has a network of 148 branches and 87

offsite ATMs spread over 118 geographical locations in 24 states and Union Territories.• Royal Bank of Scotland Group• The Bank introduces its customers to Aviva for insurance and

provides access to its affluent customer base across the country through its operations in 31 branches at 22 locations.

Partners

CAMPAIGN OBJECTIVESOffer a good brand experience

Make young fathers realize the importance of financial planning

Build a community of financially aware young parents

Strengthen Father-Son relationship

The entire campaign was aimed at promoting their child plans

category

They wanted “insurance buyers to think about them each time

they think about child plans”.

https://www.youtube.com/watch?v=cy1IIuiYKjg

Aviva Padding up with Sachin Promo

Aviva India had came up with a series of batting video tutorials featuring the world’s best batsman, Sachin Tendulkar

Users can watch these videos on the Aviva India’s interactive Facebook app, which is integrated with their YouTube Channel.

Users can take the “Take the Aviva India poll” to decide which shot he should teach next.

"In the ‘Padding up with Sachin’ series, each webisode starts with Sachin reminding the viewers about the importance of protection.

Strategy & Execution

The campaign helped in generating leads and strengthened the sales pitch

After this campaign Aviva got over 1lac Likes on their official Facebook page and also a very high engagement score on twitter

The sales of child insurance plans increased significantly after this campaign

It helped the brand to translate their branding activity into action

Results and Impacts

THANK YOU