Avengers Poster Analysis Dale Richardson

This poster uses a sans-serif font style. This is a simple style of font that would target a masculine audience. The film name is in the largest font as that is the most important thing on the poster. The font size of the actors name is much smaller as it is not as important as the name of the film.

Typography (Font style and size)

This poster uses a wide shot to show all the characters and the setting. This wide shot helps to create a hierarchy of sorts between the characters showing the most popular character at the front of the picture. The use of the large character in the background shows a dominant character that relies on brute force rather than skill.

This is conventional of the action film genre as the large protagonist characters use forceful techniques to defeat their enemies while the other characters would use their abilities and skill to defeat the enemy.

Image (shot type and mise-en-scene)

This magazine poster uses the rule of thirds to ensure that no character is directly in the middle of the poster. Iron Man and Thor are on the left and right vertical line to ensure the poster is creative and not boring. This is conventional of action film posters as the characters are never directly in the middle of the poster but they are to the right or left of the centre. This helps to draw the attention to these characters and then allow the audience to see the background behind them.

The poster uses the route of the eye to show the character Hulk, in the primary optical area, directly opposite that horizontally is an explosion that draws the eye, this then diagonally goes down the centre of the poster through the main characters to the terminal area where the title of the film is placed as well as the small printed information that is not relevant to the audience.

Layout

The poster doesn’t use a particular style of language it only has the title of the film on it and the actors names. This is not conventional of action film posters as usually they have a short explosive caption at the top or bottom that adds excitement to the film.

Language

This poster uses a variety of colours to draw the attention of the audience. The use of red, green, blue, orange, and grey creates an atmosphere in the poster. The red colour connotes power and blood which relates to violence and death, these are both things that are evident in action films. The contrasting grey creates a dull atmosphere in the poster as it shows the run down setting the protagonists are fighting in. This is conventional of action film posters as the colours used will create contrasting themes, those being power and weakness at the same time. The red showing the power while the grey shows the weakness.

Colour

This poster is conventional for a film poster as it shows the title text of the film to be the largest text on the poster, this is much larger than the actors names and the irrelevant information placed at the bottom of the poster.

The poster is conventional for an action film poster as it shows all the protagonist characters in action rather than standing around. This is conventional as the image is expected to show a scene from the film rather than it being a photo shot outside of the film itself.

Conventions of form and genre.