avantaje marketing afiliat in 10 min
TRANSCRIPT
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Dorin BoerescuDigital Marketing Forum 2010
Avantajele marketingului afiliat in 10 min
![Page 2: Avantaje marketing afiliat in 10 min](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585f8e3d8b42a63068b4ad8/html5/thumbnails/2.jpg)
Sunt advertiser.
De ce as intra in 2Parale?
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Publicitate platita
DOAR
pentru rezultatele obtinute
Advertiseri
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Tu definesti eficienta campaniei
Exemple costuri:
5% din vanzari, 5 RON per lead (creare cont,
abonare newsletter, completare sondaj etc.)
Vinzi de 100.000 de euro – platesti 5000 de euro.
Vinzi de 100 de euro, platesti 5 euro.
Advertiseri
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1700 de afiliati in sistem
49 de campanii active
Advertiseri
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Afiliatii (publisheri, bloggeri, specialisti
SEM) devin agentii tai de vanzari si de
marketing.
Toti au ca obiectiv cresterea vanzarilor tale.
Advertiseri
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•Bursa a cererii si ofertei de promovare.
•Daca cererea ta este suficient de sexy,
afiliatii te vor promova.
•Trebuie sa te ocupi, trebuie sa cercetezi,
trebuie sa convertesti traficul trimis.
•Altfel, nimeni nu castiga si nu vei mai fi
promovat.
Advertiseri
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•Tu procesezi comisioanele
(aprobi/respingi)
•Accepti ce afiliati vrei in campanie (dar nu
“alegi” tu site-urile, pozitiile si numarul de
afisari ca in planningul “traditional”, ei te
aleg pe tine)
•Platesti lunar. Vorbesc serios.
Advertiseri
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Sunt publisher.
De ce as intra in 2Parale?
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Efort de vanzare ZERO•Zeci de campanii din care alegi, in functie de
target, de conversie si de comisionul oferit.
•Folosesti inventory-ul de afisari disponibil.
•Pornesti campania in cateva minute.
•Ai libertatea de a schimba oricand.
Publisheri
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Influentezi direct rezultatele.
Daca iti cunosti publicul, poti
obtine rezultate interesante.
Publisheri
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Marketing bazat pe performanta
Publisheri
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Inveti
Afli ce vrea sa cumpere publicul
tau in fiecare zi a saptamanii, la
ce ora si la ce pret.
Publisheri
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Client service ZERO•“vorbesti” cu un singur partener – 2Parale
Efort de planning MARE•Esti un reseller al clientului.
Publisheri
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Plati lunare
Publisheri
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Clienti noiAi acces la un grup de
advertiseri “proaspeti” carora
nu li se termina bugetul si nu au
data de “expirare” a campaniei.
Publisheri
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Exemple campanii
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Avantaje Publisheri
• monetizare rapida a traficului
• zeci de campanii disponibile
• suport pentru optimizarea rezultatelor
Avantaje Advertiseri
• plata doar pentru rezultate
• acces la sute de site-uri si mii de bloguri
• suport pentru cresterea randamentului