avanced seo e marketing conference may8
DESCRIPTION
Advanced SEO presentation from the eMarketing Techniques Conference, May 2009 at Corporate CollegeTRANSCRIPT
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Unique Visitors
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Accuracy
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Visitor SessionsThe number of times visitors view
your website
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Where’s everybody else??
Search Engine Referrals
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That site stinks!
Exit Rate
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Conversion Rate
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“Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.”
Eric Peterson
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“life without this sort of examination is not worth living...”Socrates
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DataPage Views = 34,000
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InformationData + Context
Page Views per visitor = 8
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KnowledgeInformation + Context
Visitors who searched for term :Who entered at: page :Session of more than: minutes :Converted at a rate of: x% :
= Visitor Knowledge
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UnderstandingKnowing what to do
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YOUKnowledge
Information
Data
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11% - Yellow shirt9% - Blue shirt79% - Red shirt
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16%
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Trends affecting Red Shirt “conversions”- 57.5% Beaming to planet- 42.5% On-board fights- 16% when Kirk meets alien women
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Digital Camera
Megapixels
Fuji? Sony?
Battery Life
Price
MP3 Player
Ipod
Flash Drive?
Cost
Gigs
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• Key Performance Indicators– Time on Site– Pages Viewed– Conversions– Goals
• Segments– Blogs– Links– Social News– Search
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• Overall• Segmented
–Referring URL–Search Phrase–Product Group–Campaign Type–Actions and Tendencies–Returning v. New Visitors
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Prospecting SegmentsAnchor Term: (primary keyword)• 2.7 minutes average time on site• 46% of visits less than 20 seconds• Conversion (sales) Rate: 2.2%
• 52.4% (2,682) enter at the Home Page (1.8% conversion)
• 34.5% (1,007) enter at topic page (4.3% conversion)
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Prospecting SegmentsVacations:
• #3 Ranking• 600 visitors/mo.• 0 conversions
Vacation:• #34 Ranking• 1800 visitors/mo.• 2% conversion rate
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Prospecting SegmentsAverage searcher:• 4:23 minutes on site• 4 pages viewed• 2 % conversion rate
“Family” term searcher:• 7:38 minutes on site• 10.5 pages viewed• 4 % conversion rate
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Avinash Kaushik - Excellent Analytics Tip #4
Prospecting Segments
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Prospecting Segments
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3 C’s of Analytics:
1. Context2. Contrast3. Comparison
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