av seminar 1-2 june 2008 barbados the cbc and the … · 2018. 1. 10. · av seminar 1-2 june 2008...
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AV Seminar 1-2 June 2008Barbados
The CBC and the independent AV sector– potential for more collaboration
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– potential for more collaboration-government initiatives
Lars SoderstromGeneral Manager, CBC, Barbados
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Caribbean Broadcasting Corporation
• State Broadcasting Corporation (TV is 45 years old): – Terrestrial TV: TV6
– 3 radio stations (94.7/98.1/100.7)
– Cable TV network (70 channels)
– Turnover: USD 30 m
• Media Buying:
– TV6: USD 1.1 m (10% local)
– Cable: USD 5 m (
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Regular Weekday Television Habits
CBC Channel 8
DirectTV
MCTV
153,000 TV8 Evening News
50-65,000Prime TimeSpace available for AV independents
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6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24
Good Morning BarbadosUp to 30,000
Prime TimeSpace available for AV independents
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CBC annual programming spend
Category Spend in 2007 (USS$)
Spend in 2010
Local, independent producers 90 K (9%) >500K
Regional programs 60 K(6%) 250K
International programmes 950 K (85%)
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TV 8 – programming output
Category No of hours/year %
Facts/documental 1586 23
Drama (movies etc) 1196 17
Soaps 858 12
Tele-shopping 702 10
Entertainment 624 9
Children 598 9Children 598 9
News 442 6
Sports 312 4.5
Religion 208 3
Youth 208 3
Current Affairs 52 1
Education 52 1
Culture 26 0.4
Government Information 26 0.4
6890 (own: prod:n ?) 100% 7
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Programming volume and cost in 2008 (ex News)
# Hours broadcast
$5600/prgm
8Diameter: cost/programme
$9450/prgm - sponsorship
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Top 10 foreign programmes – TV8
• CSI Miami 19.5%
• Royal Palm Estate 15.5%
• Monk 9.4%
• Oprah 8.7%
• Law & Order 6.4%
• Heroes 5.0%• Heroes 5.0%
• Grey’s Anatomy 4.8%
• Small ville 4.5%
• CSI New York 3.5%
• Boston Legal 3.5%
• Ugly Betty 2.8%
• Dr. Phil 2.8%
9Source: Cadres 2008 Media Report for CBC
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Local & regional content on CBC TV
Hours/year on TV8
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Local/ragional TV output per year (hours)
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Content Business Development ideas
Terrestrial TV opportunity: more local content
•Conversion to digital terrestrial TV (in 2011/12 tbc) opens the spectrum for more channels and local/regional content:
•Opportunity for a new stations with Barbadian/Caribbean content.
13OSI report: Revenue by Program
•Opportunity for a new stations with Barbadian/Caribbean content.
•Space for “Community style” broadcasting (100% local)
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Content Business Development ideas
Cable opportunity: “more local content on cable”by adding extra cable capacity
•Could have independent production channels acting as “stages”: From school/entry level to professional content
•CBC to manage content but not produce
14OSI report: Revenue by Program
•CBC to manage content but not produce
•CBC could advise and assist with sponsorship and advertising ideas
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Channels & programmes on which independent AV material can be used
• TV8 News
• TV 8 local/regionals
• GIS/PBS/UWI MCTV (MCTV now - digTV later)
• TV9 “community TV channel”• TV9 “community TV channel”
• +possible new content distribution on cable networks
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Business volume with the CBC
In 2007:• 650 hrs of News• 800 hrs of local other production• 600 hrs purchased• Broadcast in total: 6,000 hrs/yr
In 2009/10:• Not too late to approach CBC
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• Not too late to approach CBC• CBC planning to increase local and regional content
•Five-fold volume output of local/regional programmes
•See CBC Strategic Business Plan 2009-2011 (p19)
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Additional TV Programming in 2010
17Diameter: cost/extra hour
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AV Business Options for working with CBC
•Range of production options:•From CBC outsourcing production (commissioning) to•Co-production: AV-company and CBC•CBC broadcast completed content from AV companies•Export through CBC (outside Barbados)
•Commercial options:•CBC pays for commissioning or
19OSI report: Revenue by Program
•CBC pays for commissioning or•Mixture of payment and revenue share•Pure revenue sharing (depend on type and situation):
•CBC’s need•Who generates sales & sponsorship•How much funding is needed•How much airtime is available
•AV-supplier buys airtime and arranges own funding
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How to approach the CBC with programming ideas
•Programming Organisation:•Director of Broadcast Service: Rosemary Alleyne•Director of Production: Pearson Bowen•Head of TV: Cecily Clark-Richmond
•Process:•Contact Pearson Bowen who will evaluate & if of interest arrange meetings/screening etc with CBC.
20OSI report: Revenue by Program
meetings/screening etc with CBC.•Email: [email protected] & Tel: 467.5595
•Submit proposal: include:•Genre•Synopsis•Length/no of programmes•Development status: idea, planning or produced•Economic proposals (sponsorships etc)
•Screenings: regular basis
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How to approach the CBC with programming ideas?
A range of collaboration options:
•Entry level on cable: Independent TV and Youth TV
•Community TV (a la Gayelle) could be produced in Barbados
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Barbados
•Caricom – through CBC’s TV partners
•Export outside Caricom – through CBC’s TV contacts
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Industry Structure
• Buyers:� TV & radio
� Advertising agencies (for TV adds)
� Music industry (videos)
� Government: documentaries & education
� Corporate videos� Corporate videos
� Local, regional, international
• Barriers: � Volume: buying too small for industry to develop (US 0.1m) and
attract investment
� No or little regional connectivity, visibility, co-production
� Too costly to collaborate by travelling => need for ICT solutions
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Industry Structure
• AV Suppliers:
�Fragmented, lack of resources:�Equipment
�Studios
�Human resources
�Quality/consistency of programmes offered�Quality/consistency of programmes offered
�Lack of regional reach: �Not operating across the region and therefore not developing
sufficient scale to offer high quality productions.
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Industry Structure
• Public Broadcasters: barriers
�Low or no profitability
�Lack of regional reach:
�Not operating across the region and therefore not developing sufficient scale to buy high quality productions.sufficient scale to buy high quality productions.
�Government owned:�Not the corporate charter to operate outside own country
�Not the corporate charter to invest in outside (AV) entities
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Barbados Tax & other Incentives
• No current tax incentives or financial solutions:– To TV & other AV Buyers
– To AV companies
• Effectiveness of tax incentives:• Effectiveness of tax incentives:– Low: due to low profitability of TV industry & AV companies
– Low: Caribbean tax rates much lower than EU.
– More important: actual funding (grants, purchases)
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Industry Structure
• Key success factors:
– Relationships and volume of AV supply to local/regional TV companies
– Regional supply, using TV collaboration as opportunity
– Co-production, co-use of studios & equipment (cost & capability)
– TV facilities designed with outsourcing/co-use in mind
– Skills, tools, training
– Ability to quickly find, download, reuse, collaborate
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Summary of possible action
• Broadcasters: - “collaborate and buy more local/regional”– Buy more local & regional production
– Make studios/equipment available for independent producers
– Publicize AV needs & have “user friendly interaction processes”
• Government: - “facilitate/enable, educate, connect”– Education/training & skills development:
• Consider “Media High School” offerings• Consider “Media High School” offerings
• Fund youth & independent TV channels: “stage/showcase” on cable & TV
• Educational TV channel (UWI/PBSE TV)
– Caribbean connectivity:• Fund/obtain (EU/UNESCO) funding for project to connect Jamaica, Barbados, Trinidad
as main AV-Hubs via web, broadband and media asset libraries
– Central National digital AV library:• Open web access for AV and educational sectors for program making & training
– Caribbean content finding web/database – finance design
– Retool TV and Digital Transmission27
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Bottom line:
• There is a need to define a Business Plan for the Caribbean AV Sector:
– Defining goals for profitability, sustainability, market focus (Caribbean versus exports)
– Defining if the sector should be funded by Caricom/local governments
– Define if a Caricom funded AV company or structure is needed• How
– Defining if Public Broadcasting should be restructured
• Just believing the Quotas is the solution would just be a kneejerk reaction that would not address the underlying structural problems.
– Relative Cost of Collaboration is 10-100x the one in EU (travel vs GDP/capita & market opportunity)
• Define the technology solutions for collaboration, production,operations and who should finance and operate
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Top local programmes – TV8
Most Watched Local Programme
• Caribbean Cuisine 23.4%
• Sports Locker 15.5%
• Line & Length 14.8%
• Mornin Barbados 14.4%
• Chat Room 6.5%
• The People's Business 6.5%• The People's Business 6.5%
• Sunday Sports 5.0%
• Green Fingers 3.7%
• Eye on the Arts 2.6%
• Book Talk 1.7%
• Sprucing Up 1.5%
• Open for Business 1.5%
• Business Inc. 0.8%
29Source: Cadres 2008 Media Report for CBC
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Thank YouThank YouLars Soderstrom
1-246-243.7983
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