E-Mail Marketingfor Local Businesses

How to Get a Steady Stream of Customers Quickly, Easily and Automatically!

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Brought to you by:ProFusionProducts.com

AUTOPILOT PROFITS FOR THE LOCAL BUSINESS! COPYRIGHT 2017

ALL RIGHTS RESERVED. NO PART OF THIS EBOOK MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OR BY ANY MEANS, ELECTRONIC OR MECHANICAL, INCLUDING PHOTOCOPYING, RECORDING, OR BY ANY INFORMATION STORAGE AND RETRIEVAL SYSTEMS, WITHOUT WRITTEN PERMISSION FROM THE AUTHOR, EXCEPT FOR INCLUSION OF BRIEF QUOTATIONS IN A REVIEW.

PREPARED BY BOB REYNOLDS PROPERTY OF PROFUSIONPRODUCTS.COM

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PROFITSfor the Local Business

Autopilot

Hello and welcome to Autopilot Profits for theLocal Business.

In this report we’re going to cover a powerfulstrategy you can use to dramatically reduceyour current marketing costs while at the sametime bring in more customers to your business.And you'll be able to do it in a way that is easy,inexpensive and proven to work for anybusiness in any industry.

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Want More Customers But… Traditional

Advertising Is Killing Your Budget!

Being a local business where a consistent flowof customers is your lifeline, chances areyou've realized how traditional marketingmethods are simply no longer working likethey used to.

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You can no longer throw a ton of money atvarious marketing activities just hopingsomething will stick. Let’s be honest, mosttraditional advertising methods are not aseffective as they once were. And even ifsomething is working you have two bigproblems.

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Traditional MarketingCosts a

FORTUNE1

First, traditional marketing methods are expensive. You can spend a fortune on something and it may or may not work for your business.

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It’s Difficult to Track Your

ROI

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Second, they are very, very difficult to track ROI – Return on Investment. So even if you feel something may be working its hard to figure out exactly what it is. So you end up doing several different things at once because you’re too scared to stop them because you don’t know which one is working and which one is not.

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But there is a

BETTER WAY!This is very common for most small businesses but its not the best way to do your marketing. Fortunately we’re going to show you a better, less expensive way that is proven to work and one that is trackable so you’ll always know your ROI!

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You want more customersat a low cost

If you're like most businesses who have alimited marketing budget, you no longer wantto waste it on marketing methods and tacticsthat don't produce the results you need. Youwant something that will bring in a flood ofcustomers to your business that you can turnon or off whenever you want.

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More CustomersThan You Can

Handle!

Imagine for a second, it's a typical slow time on a typical slow day. But instead of having no customers you have more than you can handle!

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A Proven Marketing Strategy…

REDUCES COSTSTURN ON/OFF

MORE BUSINESSAUTOPILOT!

What we’re going to show you is a strategy that will actually reduce your marketing costs; allow you to generate more business whenever you want; have the ability to turn it on or off whenever you need; and be able to do all of this on autopilot!

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This will work forYOU!

If you’re not excited or at least a little intriguedwith what we’ve talked about so far then youcan stop watching now. But my guess is, youat least want to see for yourself what thissolution is and to see if it’s a good fit for yourbusiness.

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The solution is using an online lead capture tool - aka autoresponder - to

market to your customers and

prospects hands free, on autopilot.

The solution we’re talking about is using anonline lead capture tool - also known as anautoresponder. You can use thisautoresponder to market to your customersand prospects any time you want, while doingit in a set-it-and-forget-it environment.

And yes. We're talking about email marketing.But it’s not what you think.

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The benefits of email marketing

using an autoresponder

include…

• Automate your marketing• Automate important

messages to customers, prospects or both

• Reliable email delivery• SPAM compliant• Manage separate campaigns

for individual projects• Build trust, credibility and

rapport• Convert more prospects into

customers• Increase sales and profitability• We could go on and on…

There are many advantages to using anautoresponder including:

• The ability to set up your marketing onautopilot

• Send important messages to customers,prospects or both with just a couple clicks ofthe mouse

• Confidence in knowing that your emails arebeing delivered quickly and are 100% SPAMcompliant

• Flexibility to manage separate campaigns for

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different projects leading to higherconversions

• You'll built trust, credibility and rapport whichincreases customer loyalty

• Be able to convert more prospects intocustomers

• Ultimately you'll have a proven method toincrease sales and profitability

As you can see these benefits are veryimportant for a business like yours.

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Is it safe to assume you have a

WEBSITEIf not, no problem. Keep watching!

Before we get started please understand that we are making one simple assumption. We are assuming you already have a website for your business. If for some reason you don’t, please don’t worry about that now.

In fact, this presentation will most likely convince you of the importance of getting a website for your business. As a side note, if you need assistance with your website or potential website please feel free to contact us directly. We’d be happy to help.

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What it is

Why it works

How to use it

What we’re going to cover is three key areas. So at the end of this report you will know if using an autoresponder is right for your business and exactly how to get started today.

The three key areas we’re going to go over are:

1. What exactly is an autoresponder

2. Why email marketing – using an autoresponder – is the best option

3. How you should use email marketing in your business and what your next steps should be

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What is an autoresponder?

The first thing we need to discuss is what exactly is an autoresponder.

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Easy to use, web based email

program.

An autoresponder is an easy to use, web-basedemail marketing software that delivers yourmessages, marketing campaigns, offers,newsletters, coupons, follow-ups and any othercorrespondence that you would like to deliverto your list. And it does it automatically.

It’s a “Set-it and Forget-it” system. By utilizingan autoresponder as one of your marketingtools you can literally change your business forthe better in 30 days or less. It is that powerful.

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LEADCapture Form

“The Money is in the List!”

Question: How are you maintaining yourrelationship with your customers and prospects?

Your database of leads and customers is yourmost valuable asset.

Setting up a lead capture device on your websiteallows you to grab a visitors information that youcan use to starting building trust, credibility andrapport. And you can do it all on auto-pilot!!

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Sends emails automatically.

By using a “set-it and forget-it” marketingcampaign you can focus on the otherimportant areas of your business and havepeace of mind that a critically importantmarketing tool is working 24/7 to bring youmore business.

Emails are sent automatically, reliably and are100% SPAM compliant. So you don’t have toworry about all the nuances like you do withother types of marketing.

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Sequential emails for building

relationships and pre-selling!

One of the largest benefits of using anautoresponder is you can setup a completesequence of prewritten emails to send out toyour list at regular intervals.

This allows you to continually pre-sell yourprospect while at the same time building atrusting relationship. They will see you as theexpert in your field.

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Broadcasting for special offers!

In addition, when you have a special offer orannouncement that you want to get to yourentire database at a moments notice there isno better way then to send a quick emailthrough your autoresponder!

For example, how much would it cost you torun an ad in the local paper or on the radio, TVor to send a letter in the mail to get the sameannouncement out to your customers? Theanswer of course is a ton of money. Well, itsfree when you use an autoresponder!

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Why is email marketing using an autoresponder your

best option?

Now let’s talk about why email marketing is your best marketing option.

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24 X 7 virtual and proven sales

person.

24 x 7

Imagine for a second having a list of currentcustomers as well as prospective customersand being able to market to every single oneof them at the same time, in a moments notice,for free! And being able to do it 24/7 365 daysper year.

In addition, email marketing is proven to work!You don’t need to hire additional personneland sales people thus saving you thousands ofdollars every year.

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Encourages your customers to take

action now.

Using emails to build credibility and relationships is provento get them to take action. Add in your ability to send asingle email to everyone in your database announcing aspecial offer or event dramatically increases the likelihoodof your customers doing additional business with you. Thebest part is that you can do these promotions virtually forfree!

For example, let’s say your slowest day is Wednesdaymornings. On Monday you can send an email to yourentire database announcing a “_____% off sale” onWednesday from 10:00 AM to 12:00 PM. Add in that theymust print the email to get the discount and not only areyou turning one of your slowest times into one of yourbusiest you can also track exactly how many people arecoming in because of your email!

What other marketing tool allows you to do that? Easyanswer. None!

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Money is in the list!

The money IS in the list!

We’ve already talked about this briefly but itsworthwhile to expand on it a little further.

Over time the largest, greatest and most importantbusiness asset you will ever have is your list ofcustomers and prospects. By using the Internet to buildyour list and using an autoresponder to market to themwhenever you want and do it all on autopilot makesyour list even more valuable!

By combining your database of customers with emailmarketing you can easily take your business to levelsyou only dreamed about before.

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How you should use email marketing

in your business?

Now lets talk more about how to actually useemail marketing in your business.

While every business is different there arecertain elements EVERY business needs to usefor their email marketing efforts to besuccessful.

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Opt-in form on your website.

The first thing you need to do is setup an opt-in form on your website. This is much easierthan you may think. But explaining exactlyhow to do that is beyond the scope of thisquick presentation.

However, we do need to cover the importanceof having an opt-in form.

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Allows you to

CAPTURETheir contact information

What it allows you to do is it gives you the potential tocapture the contact information of everyone who visitsyour website. Statistics show over 98% of peoplevisiting a website for the first time never go back andnever contact that company. Ouch! By having an opt-in form you will now have the ability to capture theirname, email and phone number so you can begin tomarket to them immediately and begin to build that allimportant business relationship. The end result is thatthey are more likely to come back to your site again oreven contact you directly.

How many potential customers escape from your sitewithout you knowing? Almost all of them. Isn’t a betteralternative to at least have to ability to grab theircontact information and start marketing to themimmediately. Of course it is!

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Have customers complete opt-in

form while in your place of business.

Missing the opportunity to have yourcustomers either complete an opt-in formwhile they are at your place of business or atleast give them an incentive to go to yourwebsite or Facebook Page and have them opt-in to your email list is a HUGE opportunity thatis wasted. Why let that happen?

And yes you can have an optin form on yourFacebook Page. In fact, Facebook is a greatplace to find customers, get them to Like yourpage and optin to your email list. Don't ignorethis opportunity.

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LaptopComputer

CustomizeReceipts

Let's go over a couple examples to help you see how powerful this can be.

First, one business invested in a very inexpensive laptop computer and at the checkout counter offered their customer a free gift if they simply signed up for their. Every day they get more and more customers on their list that they would have otherwise never been able to market it to again. That is a simply brilliant idea that any business can use!

The second example is a small business owner had their credit card receipts customized to say, “Sign up for our newsletter at www.theirwebsite.com and receive 15% off your next purchase.” They have their clerk circle that statement on each receipt and ask them personally to sign up. This company is also benefiting from a growing email list that they can market to anytime they want.

These are just two simple examples any business can use. You are only limited by your own imagination.

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Setup 10-26 weekly emails to educate, build relationships

and sell to your customers.

The third must-do activity when getting startedwith setting up email marketing withautoresponders is to setup several sequentialemails right from the start. Too many businessneglect to do this at the beginning and mostnever get around to it. Which is a big mistake.

While relying on broadcast emails only is notthe worst thing you could ever do, having aseries of emails sent to your list is the best waypossible to get them to spend money at yourbusiness quickly.

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Retail Businesses:

Coupons

Anything you want!

Specific AdsNewsletter

The best emails for retail businesses are coupons,specific ads, weekly newsletter, free gift, etc. Reallyanything you want them to be.

However, for services businesses the most powerfulemails are the ones that provide useful content to yourlist. Content that they can use to help solve theirproblem in relation to your business or how they cansave money by using your products or services.

The added benefit to these types of emails are your arebuilding trust, creditability and relationship with yourlist. The end result is you will be top of mind and theywill look to you as the expert in your field! In short, thatmeans more business for you!

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Service Based Businesses:

Useful ContentSolve Problems

However, for services businesses the mostpowerful emails are the ones that provideuseful content to your list. Content that theycan use to help solve their problem in relationto your business or how they can save moneyby using your products or services.

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Added Benefits:

Build Trust

with your list

CredibilityRelationships

The added benefit to these types of emails areyour are building trust, creditability andrelationship with your list. The end result isyou will be top of mind and they will look toyou as the expert in your field! In short, thatmeans more business for you!

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Two ways to get started

There are two ways you can get started using autoresponders in your business:

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Do it Yourself

Contact aProfessional

1) You can do-it-yourself by using one of the autoresponder companies out there like Aweber, Get Response, Mail Chimp, plus many more. A simple Google search will result in probably hundreds of different companies you can use.

2) Or you can contact us for a no cost consultation and explore your options.

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DIY has its challenges

The problem with doing it yourself is that you'll have to spend a lot of time and effort figuring it out. For most people, it doesn't make sense to do that because your business needs you.

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Next Step

Ultimately its up to you. But if we haveconvinced you that email marketing using anautoresponder can help your business then I'dlike to ask you to contact us today.

We understand that you probably have manyquestions about how this marketing methodwill work for your specific business. That’s whatwe’re here for. We’re the experts and cananswer all your questions.Even if this is something that you may want toimplement yourself we encourage you tocontact us first so we can help guide you in theright direction.

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Next Step

On the other hand, we are more than happy toimplement everything for you. Its fast,inexpensive and you’ll have the peace of mindthat its getting done right the first time.

The analogy I like to use is when a car breaksdown. Sure you can Google how to fix it. Buyall the tools and invest a ton of time to fix ityourself. But how much time will you bewasting? Why not take it to the professionalsand have them do what they do best so youcan do what you do best? Doesn’t that makethe most sense?

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With that in mind, please contact us today sowe can start helping you grow your business.

Thanks for your time and have a great day!

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