automotive human machine interface: bridging the gap between driver and car
TRANSCRIPT
Automotive Human Machine Interface –Bridging the Gap Between Driver and Car
Krishna Jayaraman, Research Associate
Automotive and Transportation Industry
29th September 201129th September 2011
Functional Expertise
� More than an year of automotive research experience, having worked on over three projects on a global scale. Specific expertise in:
- New market entry and diversification strategies
- New business model analysis and evaluation
- Competitive benchmarking and OEM strategy analysis
Industry Expertise
� Experienced in Automotive Infotainment and Telematics, specific expertise in:
- In-vehicle connectivity, interfacing of smartphone and other consumer electronics in car
- Infotainment and Navigation platforms
Today’s Presenter: Krishna Jayaraman
- Automotive Human machine interface
What I bring to the Team
� Understanding of the automotive infotainment market and growing trends in interiors and connectivity.
� Data analysis and representation, extensive presentation skills.
� Knowledge about dynamics between consumer electronics (smartphone) and automotive industry
Career Highlights
� Research Associate, tracking industry trends in Automotive Infotainment and Telematics.
� Engineering intern at Engine factory, Ministry of Defense, Chennai.
Education
Bachelors in Engineering in Mechanical Engineering, Anna University, Chennai
Krishna JayaramanResearch AssociateAutomotive & Transportation
Frost & SullivanSouth Asia Chennai, India
Agenda
Industry needs and HMI selection criteria 4
HMI Development Strategy 5
Elements of HMI 6
Industry Challenges 7
Key Market Trends 8
Overview of Central Displays 9
Overview of Head up Displays 10
Overview of Instrument Clusters 11
Connectivity and Revenue Generation models 12
Proliferating Industry Alliances 13
3
Proliferating Industry Alliances 13
Market expectations for Voice Control Interface and Multifunctional Knobs 14
Future HMI approach 15
Conclusions 16
Highlights of the Research 17
Highlights from Comfort and Convenience study, existing and future production plan 18-23
Existing and Upcoming Research 24
Next Steps 27
For Additional Information 30
Criteria for HMI DevelopmentHMI Development Must Cater to Consumers’ Safety, Comfort and Ease of Use
Fail-safeRelevant
Information
Increase Efficient
Needed to improve occupant safety
Particularly for safety and navigation
Ease of use System cost
Increase comfort
Preferencesfor HMI applications
Particularly in telematics and
infotainment
Efficient controls
Choice between different controls or a single control for
the system
Source: Frost & Sullivan
Critical to increase uptake rates
HMI Development StrategyDesigning a user friendly and intuitive HMI allowing personalization of information is the key focus
Evaluating user needs
ObjectivesDesigning user
interaction modulePrototyping, evaluation
and testingFinal implementation
Input Output
HMI
Logic
Evaluation of user demands and expectations.
Designing a safe, easy to use and reliable HMI multimodal HMI concept with proper split of functions keeping user needs in mind.
Designing layout of display, different menu structures, HMI logic, choosing input and output options for different in-vehicle functionalities.
Based on different criteria a prototype HMI is made and is evaluated in the testing environment.
After tests and evaluation, the designed HMI is implemented in the dashboard of car.
“More and more features inside the car, doesn’t really make sense because it will make driving more difficult. So a balanced distribution of functions should be made on different types of available HMI in order to make the system less complex and easy for the user” – Leading Tier 1 Supplier
Consumer feedback
Feedback from testing
Source: Frost & Sullivan
Elements of HMINatural speech, touch screens and handwriting recognition will gain prominence in coming years, 3D HMI and reconfigurable displays will be the preferred technologies
Output
Multifunctional/
Rotary Knob
Touch Screen, Touch pads/
Camera based visual inputs
Voice notifications and alerts
HMI Logic
Inp
ut Touch Screen, Touch pads/
Handwriting recognition
Steering wheel controls
Buttons on system/console
Voice commands
((( )))
((( )))
Central displays, HUDs, instrument
clusters and RSE displays
Haptic feedback for safety systems
Industry ChallengesDriver distraction focused information prioritization to be the key challenge
Industry Challenges
High cost
Smartphone interfacing
Prioritization and split of information content
Source: Frost & Sullivan
Industry Challenges
Interior space constraints
Driver distraction
Challenge from aftermarket products
Key Market TrendsVoice technology will be the next big thing, Multifunctional knobs to be prevalent in luxury segment
Initial acceptance in premium segment, will trickle down to mass market in future
Market primarily driven
Voice enabled telephony and media controls to notice high penetration
Negligible penetration, restricted to luxury segment
Market Trends – North AmericaMarket Trends – Europe
Most preferred type of HMI controlling almost all functionalities
Market primarily driven by premium automotive segment
Increasing need for HUDs and large central display screens
restricted to luxury segment
Functions like cruise control, telephony and media controls to be seen on steering wheel
High preference towards touch screens and large central displays
Central DisplaysDemand for central displays will be driven by infotainment functionalities
Music control
Radio
Local information
Navigation
Ce
ntra
l dis
pla
y
Safety andDAS
What level of functionality integration can be
expected?
Telephone
Vehicle diagnostics
Smartphoneapps
Internet
System Settings
TV tuner
Smartphone and USB interfacing
Ce
ntra
l dis
pla
y
Climatecontrols
“On the positive side, we see true color information representation, dynamics, andhighly sophisticated graphics. Display size also matters with respect to a moreappropriate size of the displayed information. On the negative side, we arechallenged by display packaging, power consumption and heat development “ –Tier 1 supplier
“On the positive side, we see true color information representation, dynamics, andhighly sophisticated graphics. Display size also matters with respect to a moreappropriate size of the displayed information. On the negative side, we arechallenged by display packaging, power consumption and heat development “ –Tier 1 supplier
Overview of Head up displaysHUDs are gaining prominence amidst issue of high cost
Virtual Image at bumper distanceWindshield
Why head up display?
Prioritization of information
Minimal driver distraction
Reduction in cost of electronics
favor customers
Brand differentiation tool
Safety mandates, legislations and
regulations
Is cost the
Driver
LC Display
Aspheric Mirror
FoldMirror
Source: Frost & Sullivan
Brand differentiation tool
High cost
Increased complexity of the system
“HUDs will be always limited to projecting information that is relevant while driving. Addition of infotainmentfunctionalities doesn’t make sense because driver gets distracted. HUDs will never replace the instrumentcluster in a driver’s dash board. ” - Leading Tier 1 Supplier
Is cost the primary barrier for
market uptake?
Instrument ClustersClusters go digital to prioritize information
Analog control
systems
Analog-Digital control systems
Fully digital control systems
3D interfaces and high graphics
2005 2010 2013 2017
Electromechanical instrument clusters Focus on graphical displays
ChallengesAdvantages
Needs
Widespread adoption of digital
instrument clusters, how is it
possible?
Source: Frost & Sullivan
Cloud based Vehicle based
Revenue Opportunity: HMI – Display
Apps
All Data accessed from CloudSmartphone / in-built modem used for connectivity
Revenue Opportunity: HMI - Display
Apps
Smartphone used for connectivity
Connectivity and Revenue Generation ModelsConnectivity is being provided by telecom operators, the only way OEMs can make money is through their HMI
Provider approach
Partial Intelligence in Car Smartphone based
Revenue Opportunity: App / embedded unit
Virtual skins loaded both on car and mobile phoneSmartphone provides connectivity
Revenue Opportunity: HMI - Display
Apps AppsApps
Source: Frost & Sullivan
Replicator approachEnabler approach
Proliferating Industry AlliancesInclusion of third party software developers to influence value chain dynamics
Tier 2 SuppliersDisplay screen providers,
voice technology providers, telecom providers
Tier 1 Suppliers/System integrators(for example continental, Harman)
HMI tooling software providersFujitsu CGI studio, Mecel populous and
Kanzi Rightware are examples
What influence do they have on the existing
value chain?
Source: Frost & Sullivan
Vehicle Manufacturers(for example, Mercedes, BMW, VW)
Consumers
Aftermarket Distributors
Existing in-vehicle HMI value chain
New entrants in the visual HMI domain
Overview of Total HMI MarketBasic voice interface to witness high penetration across all segments, advanced voice to favor mass market adoption in the future
0
20
40
60
80
100
Basic Voice Interface Advanced Voice Interface Multifunctional Knobs
Penetration of HMI interfaces in 2014
2017
~62%
~26%
~7%
~20%
~10%~6%
Ve
hic
le p
en
etr
atio
n(%
)
Ve
hic
le p
en
etr
atio
n(%
)
Ve
hic
le p
en
etr
atio
n(%
)
Automotive Human Machine Interface Market: Forecasts for Total HMI market (Europe), 2010,2014 and 2017
~38%
~17%~6%
2010
2010Basic Voice Interface Advanced Voice Interface Multifunctional Knobs
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
2017
Automotive Human Machine Interface Market: Forecasts for Total HMI market (North America), 2010,2014 and 2017
Note: Advanced voice includes basic voice package.
0
20
40
60
80
100
Basic Voice Interface Advanced Voice Interface Multifunctional Knobs
Penetration of HMI interfaces in 2014
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
2017
~68%
~34%
~5%
~24%
~10%~4%
Ve
hic
le p
en
etr
atio
n(%
)
Ve
hic
le p
en
etr
atio
n(%
)
Ve
hic
le p
en
etr
atio
n(%
)
~43%
~20%~5%
Future HMI approachOEMs are reluctant about introducing a system fully dependent on smartphones
OEM controlled Filtering
Personalization of information display
New concepts like Eco route to
OEM control on the information content
HMI alone cannot reduce driver
Integration of DAS in the line of sight of driver
OEM controlled apps certification for in-vehicle use.
Filtering information
Where are the revenues coming
from?
New concepts like Eco route toinduce developments in visual HMI
Driver assistance
system
Infotainment system
udio isual aptic
HMI
Consumer electronics
To Driver
Approach to reduce distraction
HMI alone cannot reduce driverdistraction, integration of safetysystems with visual interfaces.
Conclusions HMI market is closely linked to consumer uptake rates of the optional packages
To develop a user interface that is simple, accessible,less distractive and affordable is the most significantchallenge. The location of user interface and the type ofinformation depending on the driving conditions are themain issues in the development of an efficient HMI.
Consumer demands for safety and conveniencealong with vehicle manufacturers’ strategy to realize their brand philosophy are likely to be the major driving forces of the automotive human machine interface market.
Brand differentiation
to be the major driver
Efficient
and cost-effective
HMI is the key
End Consumers to play an important
factor
Conclusions
Advanced and innovative HMI such as HUD are very expensive. Consumers find most of the innovative solutions as features that they are not willing to pay for. Thus, most of the solutions are limited to premium segment vehicles.
Conclusion from the Consumer Research
Source: Frost & Sullivan
Integration of the user interfaces of various comfortand safety systems into one single system throughlocalisation and multi-modality is a growingtrend as it reduces the number of interfaces andECUs needed for the system.
Localisation and multi-modality is
the trend
Highlights of the Research Service
�Detailed analysis of market and technology trends
of the European and North American automotive
HMI market.
�Revenues and unit shipments analysis of various
HMI technologies including voice control system,
haptic interface and visual interfaces.
�Consumer perceptions towards different HMI
technologies and their willingness to pay towards the
systems.
�Scenario analysis for unit and revenue forecasts for
various HMI technologies.
�OEM and supplier strategies on human machine
interface technologies, multi-modal HMI solutions.
�Drivers, restraints, industry challenges and their
impact analysis on automotive HMI.
�OEM and supplier profiles
�Regional differences in technology adoption and
take rates.Source: Frost & Sullivan
• What are consumers pain points by the different driving phases- from outside the car to parking and
exiting the car? How can this be bridged by new comfort convenience technologies?
• In consumer perception, how do they define comfort and convenience in the car? How does this vary by
different driving phases?
• How important is Comfort & Convenience in relation to other vehicle benefits : emission, fuel consumption, vehicle cost, reliability, etc
• What level of importance do consumers associate with different comfort convenience technologies when it comes to car purchase decisions?
• What are consumer awareness levels when it comes to existing and new comfort convenience technologies?
• What are consumers willing to pay for different comfort convenience technologies inside the car by
different areas?
• Do consumers want any existing or upcoming comfort convenience technology as option or standard? In
Pain Points Analysis by Driving
Phases
Consumer Attitudes,
Perceptions & Importance
Willingness to pay for Comfort
2011 Comfort and Convenience VOC Study Objectives : European Consumers’ Attitudes, Perceptions, and Willingness to Pay Towards Multiple Comfort and Convenience Technologies during Different Driving Phases
18
• Do consumers want any existing or upcoming comfort convenience technology as option or standard? In
case of option, what are consumers willing to pay incrementally?
• What brands consumers perceive to have best in comfort and convenience packages?
• What brands do consumers perceive to be best in terms of comfort and convenience packages?
• Compared to the 2007 study, how have the results varied in terms of consumers choice and willingness to pay for different comfort and convenience technologies?
• How do these results vary by vehicle segment and geography?
Vehicle Satisfaction &
Brand Perceptions
Tracking Analysis
• What is the best combination of comfort and convenience package as desired by the consumers? What are the differences across driving phases?
• What is the corresponding package price for different packages by different driving phases? • How do these packages vary by different vehicle segments and geographies?
Determine best Comfort
Convenience Package
for Comfort Technologies
Away from & Approaching the
Vehicle
Opening and Entering the
Vehicle
Set-up the Instruments & Start
the Vehicle
Actual Driving Phase of the Vehicle
Parking and Leaving the
Vehicle
Life on Board – Driving Phases
Functions and Requirements
• Remote access • Keyless entry, • Storage space • Navigation, • Automatic
Frost & Sullivan Proposes to Evaluate Comfort Convenience Technologies by Different Driving Phases
19
• Remote access features, Remote communication, EV related applications
• Keyless entry, Setting interior functions , seating, lighting, HVAC, display, Input HMI options for all features
• Storage space requirements, power closure systems, homelink systems and Parking
• Navigation, Infotainment, driving dynamics related elements like ACC, Input Output HMI options – by different driving conditions (e.g. Motorway, city, etc)
• Automatic adjustment –seating, lighting, HVAC and navigation and Bluetooth setup
ComfortConvenience Area
Current Features Expected Future Features
Vehicle Access and Security
� Passive Keyless Entry� Remote Keyless Entry � Smart car key� Remote communication app – pre-conditioning � Remote Communication App – Vehicle Finder� Remote door lock unlock� Smart key fob - with Near Field Communication� Integration of Key Fob with smartphone application� Fingerprint recognition
�Under Vehicle Surveillance Systems� Enhanced command/control of all vehicle functions� Notification of vehicle security and diagnostic alerts� Eco-scores� Matching driving history/patterns with Picture ID of driver� Linkage to OEM Web portals for maintenance reminders � Automatic opt-in marketing data on vehicle usage and driver preferences� Control of vehicle functions remotely with graphical confirmation (e.g. doors, windows, engine start, HVAC, seat, navigation, audio)� Reconfiguration of vehicle preference settings easily and remotely
Lighting �Interior Ambient Lighting with Accent colors �Welcome and departure lighting
Existing and Upcoming Technology Elements in Different Comfort and Convenience Domains (not exhaustive and to be finalised with clients)
20
Lighting �Interior Ambient Lighting with Accent colors�Interior LED lighting electronics, for steering, switches & controls �Door ajar warning light �Play Protection
�Welcome and departure lighting �Fiber Optic 3D Light Guide �Climatised/ Personalized Ambient Lighting - White LED with light guide/curtain�Automatic Mood Lighting
HVAC �Automatic A/C�Individual Occupant Air-conditioning (Multi-Zone)�Direct Heating and Cooling of passengers (Through Seat)� Odor / Dust Control (anti-microbial/moisture resistant technology
�HMI (Speech recognition for A/c control� Smartphone apps for HVAC activation�Physiologically controlled A/c
Seats �Thermal sensors �Front seats with Luxury Massage function � Shoulder, lumbar, lateral and thigh support �Self-limiting Seat Heaters �Seat Position Memory
�Intelligent seats with sensing technologies�Humidity Control �Active Headrests �Integrated Child Seat (ICS) � Anti-whiplash seats� Multi Contour Backrest
ComfortConvenience Area
Current Features Expected Future Features
HMI , Cockpit, Displays and Instrument Clusters
� Touchscreen display -Resistive and Capacitive� Steering wheel controls � Multifunction switches � Voice Control – TTS and Advanced Voice Control� Mechanical switches� Fingerprint recognition� Driver d�Dual view displays� LED backlit displays – OLED � Touchscreen displays – capacitive, resistive� Head-up Displays� Drowsiness vibration alert
� Gesture control� Retina watch� Handwriting recognition� Proximity buttons� Holographic switches� Adaptive and programmable switches� Voice assisted ambient lighting� Nokia terminal mode� Hand-head gesture recognition� Emotion recognition� 3D Displays� Reconfigurable instrument cluster� AMOLED and PMOLED Displays� Holographic displays
Existing and Upcoming Technology Elements in Different Comfort and Convenience Domains (not exhaustive)
21
� Holographic displays� 10’ plus touch screens� Integrated center stack
Remote Access & Communication
�Remote light and horns operation� Remote immobilization� Remote vehicle status checks – oil level, etc
�Vehicle Diagnostics�Remote interior settings – seats, lights, temperature
Multimedia & Infotainment
�Embedded navigation system� Docked PND systems� Smartphone integration – wired, wireless� Bluetooth telephony� Rear seat entertainment – roof mounted, rear seat� Advanced audio system – speakers ,amplifiers
�Smartphone integration – terminal mode type solutions� Tablet based rear seat entertainment – e.g. Blackberry playbook� Mobile hotspot in car – internet access for passengers� 10” plus display screen� Application store & downloads to car
Other Key Areas � Roof (Sun roof, panoramic roof, etc)� Power closure systems� Homelink solutions� Space (Storage, leg room, etc)� NVH (Internal, external)
� Future NVH (brand specific noise, premium sound quality, etc)� Proximity sensing power closure systems� User programmable power closure controls
• How often do consumers use their smartphone inside the car?
• Do consumers dock their smartphone inside the car on a regular basis?
• Are consumers interested in free smartphone navigation, nominal paid smartphone navigation over other ones
such as PND and OEM? Satisfaction levels if already have a smartphone navigation solution?
• Do they consider the smartphone to be a long term information and connectivity source inside car?
• What is consumer interest in accessing apps inside car in areas such as parking, augmented reality,
crowdsourced navigation, ADAS, car sharing etc? Satisfaction levels if already access any of these apps?
• Are consumers willing to pay for these apps – even a nominal $2-5 as an one time fee?
• What are the future app areas that consumers are interested to see - vehicle to grid, smart charging, integrated
parking and EV charging, etc?
• When it comes to infotainment, connectivity and smartphone interfacing what are the HMI input output options
that comes to mind to consumers? Satisfaction levels with existing solutions (verbatim and with solutions)
• What is the consumer interest to pay for different input HMI options, current and future?
Smartphone Usage Trends – e.g.
Navigation, etc
Interest in Current and Expected Apps in Entire Mobility Space
Attitude, Perceptions and
Willingness to Pay
2011 Apps, HMI and Telematics Voice of Consumer StudyEuropean Consumers’ Attitudes, Perceptions, and Willingness to Pay Towards Mobility Apps, HMI Concepts and Telematics Services
22
• What is consumer interest to pay for different HMI output options, current and future?
• How important is HMI in brand retention according to consumers compared to other key factors ?
• What is the customer satisfaction with existing OEM nav, connected nav, connected PND or other navigation
solutions?
• What brands consumers perceive to have best in class app ready connected solutions?
• What brands do consumers perceive to be best in terms of having the best HMI input output options?
• What brands do consumers perceive to be best in terms of offering telematics services?
• How has app usage, needs and willingness to pay changed from 2010 results? • How has HMI usage, needs and willingness to pay changed from 2010 results?• How has smartphone usage levels changed from 2010 results?
Vehicle Satisfaction &
Brand Perceptions
Tracking Analysis - Comparison with 2010 Study Results
• What is consumer interest when it comes to telematics services such as eCall, bCall, vehicle tracking and mileage based insurance? Satisfaction levels with existing solutions?
• How much are consumers willing to pay for these services as an option? Do they want these features as standard inside the car?
• How does telematics features compare to others such as fuel economy in purchase influencer in vehicle buying?
Attitude, Perceptions and
Willingness to Pay for Telematics
Services
Willingness to Pay for HMI Options
2012
Strategic Analysis of OE and Aftermarket Automotive Telematics Market Including Services such as Emergency/Breakdown Assistance, Stolen Vehicle Tracking, Usage-based Insurance in Europe and North America
2012
Strategic Analysis of OE and Aftermarket Automotive Telematics Market Including Services such as Emergency/Breakdown Assistance, Stolen Vehicle Tracking, Usage-based Insurance in Russia and Brazil
2012
Strategic Update of the In-Car Audio Systems and Accessories Market including Speakers, Amplifiers, Aux-in Features and Sound Processing Technologies in Europe and North America
2012Executive Analysis of Smartphone Interface Technologies such as Mirrorlink and its Impact in the European and North American Market
• Location-based
services
• GPS / Navigation
systems
• Infotainment systems
• Wireless
Telematics, HMI, Connectivity and Navigation Related Upcoming Research – 2012
23
2012 Impact in the European and North American Market
2012Strategic Analysis of Remote Vehicle Diagnostics Services in Passenger Vehicles in EU and NA
2012 Strategic Analysis of the Electronic Toll Collection Market in Europe and North America
2012Global OEM Benchmarking Study on Connected Telematics and Infotainment Offerings and Strategies
2012Strategic Dashboard for Passenger Vehicle Telematics , Infotainment and Connectivity in Europe, North America and China – 2012 Edition
• Wireless
Communication /
Bluetooth
• CV Telematics
• RVD
3G, GPRS. HSDPA, UMTS, WiFi
Forthcoming* Draft titles subject to change based on other customer feedback as well
2011Key Trends and Forecasts of Navigation Systems and Telematics Services in China, India and Select APAC Markets
2011Key Trends and Forecasts of Navigation Systems and Telematics Services in North and Latin American Markets
2011Key Trends and Forecasts of Navigation Systems and Telematics Services in Western and Eastern European Markets including Russia
2011Strategic Analysis of European and North American Automotive Human Machine Interface Market -Part 2 Display and Instrument Clusters
2011Connectivity, App Stores and Cloud-based Delivery Platforms - Future of Connected Infotainment and Telematics Market
Strategic Analysis of Global Automotive Market for IT Mobility Platforms
• Location-based
services
• GPS / Navigation
systems
• Infotainment systems
• Wireless
Telematics, HMI, Connectivity and Navigation Related Existing and Upcoming Research – 2010 and 2011
24
2011Strategic Analysis of Global Automotive Market for IT Mobility Platforms Billing and Smart Charging are Two Key Opportunity Areas in the EV Infrastructure Segment
2011Strategic Analysis of European and North American Automotive Human Machine Interface Market -Part 1 Steering Wheel Controls, Voice Interfaces and Multifunctional Switches
2010Executive Analysis of European Consumers’ Awareness and Preferences for Usage of Smartphone Apps Inside and Outside Car
2010Strategic Analysis of the Impact of Smartphones and Apps on the European and North American Infotainment Market
2010Strategic Analysis of the North American Market for Telematics-Enabled Usage-based Insurance Market
2010 Strategic Analysis of North American Embedded-Connected Hybrid Telematics Market
2010 Strategic Analysis of the European Market for Telematics -enabled Usage-based Insurance
2010 Automotive Telematics Application Stores – Will it Succeed like the Apple App Store Concept
• Wireless
Communication /
Bluetooth
• CV Telematics
• RVD
3G, GPRS. HSDPA, UMTS, WiFi
Forthcoming
Existing
• Location-based
services
• GPS / Navigation
systems
• Infotainment systems
• Wireless
2009 Strategic Analysis of European and North American Green Telematics Market for Passenger Vehicles
2009 Global Trend Analysis of Passenger Vehicle Telematics and Infotainment Systems – 2009 Edition
2009 Strategic Dashboard for Automotive Telematics and Infotainment Systems - Q2 2009 Edition
2009 Strategic Analysis of European Market for Low Cost OEM Navigation Systems
2009 Strategic Analysis of the European Automotive Human Machine Interface Market
2009 Strategic Analysis of Automotive Telematics Market for Wireless and Connectivity Technologies
2008Comparative Analysis of European, North American, Chinese, South Korean and Indian Telematics Markets
2008 Strategic Analysis of European Market for ADAS Systems Using Digital Maps
2008 Executive Update of European Passenger Vehicle Telematics and Infotainment Markets
Telematics, HMI, Connectivity and Navigation Related Existing Research
25
• Wireless
Communication /
Bluetooth
• CV Telematics
• RVD
3G, GPRS. HSDPA, UMTS, WiFi
2008 Executive Update of European Passenger Vehicle Telematics and Infotainment Markets
2008 An Update of European Markets for Telematics Based Pay-As-You-Drive Vehicle Insurance
2008 Strategic Analysis of European Markets for Stolen Vehicle Tracking Systems
2008 Strategic Analysis of the European Markets for eCall and bCall Systems
2008 European Aftermarket for Access and Security Systems
2007 Strategic Analysis of the European Markets for Telematics Based Car Insurance Systems
2007 Global Trends Analysis of the Telematics and Infotainment Markets for Passenger Vehicles
2007 Strategic Analysis of Continental Automotive Systems' Telematics Business Unit
2007 Strategic Re-evaluation of the European Markets for Telematics and Infotainment Systems
2007 Strategic Analysis of the North American OE Car Audio System Markets
2007 Analysis of the North American Automotive Navigation Systems Market
Existing
2007 Database of Infotainment System Offerings on Model Year 2007 Light Vehicles Sold in U.S.
2007 North American Rear-Seat Entertainment Systems Market
2007 North American Passenger Vehicle Telematics Markets
2007 Korean Passenger Vehicle Telematics Markets
2006 Strategic Analysis of New Entrants in the European Aftermarket for Portable Navigation Devices
2006 Strategic Analysis of the European OE Market for Car Audio Systems
2006 European Commercial Vehicle Telematics Systems Markets
2006 Competitive Analysis of the European Aftermarket for Telematics and Infotainment Systems
• Location-based
services
• GPS / Navigation
systems
• Infotainment systems
• Wireless
Telematics, HMI, Connectivity and Navigation Related Existing Research
26
2006
Standard Software Platforms for Telematics & Infotainment Applications in the Eur. Automotive
Market
2006 Analysis on the Place of Portable Telematics in the European Commercial Vehicle (CV) Market
2006 Analysis of Accuracy and Coverage of Real-Time Traffic Information
2006 Frost & Sullivan Presentation at the 2006 Commercial Vehicle Telematics Conference in Chicago
2006 Standard Software Platforms for Telematics; Navigation and Infotainment in North America
2006 Database of Infotainment Systems Offerings on Light Vehicles in the U.S.
2006 Strategic Analysis of the Chinese Telematics and Infotainment Markets
2006 Analyst Briefing - Japanese Telematics and Infotainment Systems MarketsExisting
• Wireless
Communication /
Bluetooth
• CV Telematics
• RVD
3G, GPRS. HSDPA, UMTS, WiFi
Next Steps
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