automobile car industry proposal

8/7/2019 Automobile Car Industry Proposal

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In 2009, India became the fourth largest exporter of automobiles in Asia after

Japan, South Korea and Thailand. The Indian car market was the world's ninth largest in

2008 with an annual production of over 2.3 million units. The amount of passenger cars

sales per month exceeded 100,000 units in February 2009.

After the liberalization of the Indian economy in 1991, the car market in India

has witnessed a tremendous growth due to competition and lesser restrictions. Tata

Motors, Maruti Suzuki and Mahindra and Mahindra are some of the India car companieswhich have expanded their domestic and international business.

History of the Indian Car Market In the 1940s, the India car industry was in an

embryonic stage. After independence, the Government of India and the private sector

started a manufacturing industry in 1953 for automotive components for supplying the

automobile industry. A number of Japanese manufacturers entered into joint-ventures in

the 1980s for manufacturing light commercial-vehicles and motorcycles. It was during this

time that Suzuki was chosen by the Indian government for entering into a joint venture for

manufacturing of small cars. In 1991, the economy was liberalized and the License Raj wasgradually removed. This allowed various Indian and foreign car companies to start

operations here. The growth in car manufacturing and automotive component hasincreased steadily to meet domestic and international demands.

India is now one of the world's largest manufacturers of small cars. New York

Times has stated that due to the India's strong engineering base and skills in manufacturing

of fuel-efficient, low-cost cars, numerous automobile companies like Nissan, Hyundai

Motors, Volkswagen, Toyota, and Suzuki have expanded their manufacturing facilities.

Around 240,000 cars were exported from India by Hyundai Motors in 2008. By 2011,

Nissan Motors will export 250,000 vehicles produced in its Indian plant. By 2011, General

Motors also will export around 50,000 cars produced in its Indian plant.

Major Indian car manufacturers

y Ashok Leyland

y Maruti Suzuki

y Tata Motors

y Hindustan Motors

y Mahindra

y Premier

y Chinkara Motors

y Force Motors

y San Motors



Indian electric car manufacturers

y Tata Motors

y Mahindra

y Hero Electric

y REVA

y Ajanta Group

y Tara International

Cars manufactured by multinational companies in India

y BMW - 3 Series, 5 Series

y Mercedes-Benz - C-Class, E-Class

y Audi - A4, A6

y koda - Fabia, Octavia, Laura

y Volkswagen - Jetta, Passat

y Mitsubishi - Lancer, Lancer Cedia

y

Ford - Ikon, Fiesta, Fusion, Endeavoury Hyundai - Santro, i10, i20, Getz, Verna, Accent, Sonata

y Chevrolet - Spark, Aveo U-VA, Aveo, Optra, Cruze, Tavera

y Fiat - Palio, Grande Punto, Linea

y Honda - Jazz, City, Civic, Accord

y Renault - Logan

y Toyota - Corolla, Innova, Fortuner

Car Companies

Audi BMW Chevrolet Daewoo Motors

Fiat Force Motors Ford General Motors

Hindustan Motors Honda Hyundai Lamborghini

Maruti Mahindra Mercedes Mitsubishi

Nissan Motor Porsche Reva Electric Rolls-Royce Motor

San Motors Skoda Tata Toyota

Volvo Volkswagen



TREND OF PRODUCTION:

The reason of selecting industry:

y To get the brief knowledge of the industry.



y To know the growth and investment scenario in the automobile industry

y To analyze the market situation and thereby understand the practices andstrategies acquired by various companies.

y To study the factors affecting to the strategies of the industry.

automobile car industry proposal

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