automobile becomes automobile (japanese edition):...

2015 IBM Corporation

AUTOmobile becomes autoMOBILE

IBM Dr. Sebastian Wedeniwski


IBM Global Automotive

Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry

2

Source: IBM Institute for Business Value: Automotive 2025 Future trends and the transformation of the Automotive Industry




Agenda

3




Consumer

4

Generation 2010 2020 Grown up

Defines Invent

Traditionalist (born 1997) Hyper connected

0% 7% Mobile Media

iPhone Apps

OEM

The HistoryOEMB2DD2C

The Opportunity1.V2C

2.V2COEMB2V

Dealer

Vehicle

B2D

D2CV2C

V2D

B2V




5

Youve got to start with theCUSTOMER EXPERIENCE andwork back toward the technology.

- Steve Jobs

-




6

Youve got to start with theCUSTOMER EXPERIENCE andwork back toward the technology.

- Steve Jobs

-




7

IoTe-Token

Smart Key

POS

Preferences Brands

LifestyleEntertainment Merchants

Activities Travel




Agenda

8



Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry 9

6 MAF4-18

Shared mobility

Fleet and leasing

Integrated fare management

Savings potential

Mobility planning apps

Road trains

Rapid shuttles

Self learning car

Smart access

Dedicated lane

Smart parking

Real-time traffic management

Intelligent Mobility Market: Concept of Sustainable Mobility, Global, 20152035

i

Framework Current infrastructural framework and enablers need to be upgraded or purpose built to a higher plane of intelligence to serve the upcoming needs of intelligent mobility.

Mobility Innovative and diverse mobility solutions that cater to a wide range of consumers mobility needs will exist cohesively, providing cost-effective and time-saving travel options for commuters.

Intelligent MobilityA Multi-faceted Sustainable Solution Several facets of todays mobility solutions will face disruption and evolve to fit tomorrows intelligent mobility ecosystem, resulting in improved benefits and responsibilities for consumers.

Source: Frost & Sullivan

:

2015~2035



Dr. Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry 10Source: Bosch




AB

Amazon.com

11




Agenda

12




2007

13

Source: Daimler AG (Feb 05, 2015) Investor Conference, "Getting grip to the road!"




2007

14

Source: Daimler AG (Feb 05, 2015) Investor Conference, "Getting grip to the road!"

2007

iPhone (1)2007629

iPhone 62014919

Pervasiveconnectivity




Cross Value InnovationIBM-Panasonic

15

Internet of Things Automotive centric Ecosystem B2B2C Customers & Collaboration Partners

Connected IRE

Autonomous Car for Car Rental Apps with e-check in/out at airports

Integrated Dealership Experience with KIOSK and Intelligent Agents

Car Centric e-payments for QSR and Intelligent /Personalized Offers

Real Estate Agents Car

Contextual Personalized Brand Life Style Content Delivery at all IBM & Panasonic B2B / B2B2C touch points

Integrated Parking & e-payments

Car Surround View User Generated Content

Car Centric Stadium Apps for Tailgate and Parking type events

Fleet Solutions

IoT Devices (w/ APIs)Design & Development & Manufacturing

Capabilities

IoT Cloud SolutionsDesign & Development & Manufacturing

Capabilities

Core Technologies

Vertical Domains B2B2C Know-How

Inside-out Vehicle

Connected(Healthcare(

Health'Presence' Extended'Care' Pa1ent'Media'

Monitoring' I7Services'in'HC' Pa1ent'Room'of'

the'Future' Extended'Care'

City'Infrastructure'Mgt.'

Remote'Expert'for'Gov.'

Untethered'Employee'

Connected(City((

Mobile'Shopper'Experience'

Digital'Signage' KIOSK' Smart'Locker' Remote'Expert' Demographic' Untethered'

Employee' Store','Social,'

Opera1onal'Analy1cs'

'

Connected(Retail(

Interac1ve'Banking'Kiosks'

Integrated'Remote'Expert'Mobile'Advisor'

Connected'Analy1cs'for'Retail'

'

Connected(Omni3Channel(

Connected Solutions

Customer Experience

Strategy

Interac1ve'POS'Kiosks'

Digital'Content'Hub'

e7payments' Connected'

Analy1cs'for'QSR'

Food'/'Logis1cs'' Security''

Connected((QSR(

Brand'Life'Style'Personaliza1on'thru'Panasonic'Connected'Screens''

Loca1on'Based'Car'Life'Style'Services'

e7payments' BIG'DATA' Security''

Connected((Car/Mobility(

Industry-specific Transformations

Applications & Solutions

Platforms

Devices & Networks

Driver Insights Vehicle Insights Infrastructure Insights

Cognitive Cloud

IBM Global Payment Security Operation Center

Moving Object Map Analytics

Cognitive Agent

Outside-in Vehicle

ADAS ComponentRear Seat EntertainmentOnboard Charging SystemElectrification ComponentsBatteriesCamerasSensorsNavigation

Display Audio Head up displaySmart DisplayCockpit System




Agenda

16




17

Drive architecture

Life architecture

Source: BMW




:AUTOmobileAutoMOBILE

& &

AutoAUTOmobile

MobilityAutoMOBILE




IBMIoT autoMOBILE with IBM

19

Development* Produc0on* Sales* A5er6sales*support*

Digitalisa0on*of*the*industry:*A*move*from*the*AUTOmobile*to*the*autoMOBILE*

Procurement*&*produc0on*

Sales*and*digital*access*

Digital*product*integra0on*

Value6added*services*

Product:)minimalis0c*travel*capsule*

*Product)development:)

Raw*material*produc0on,*manufacturing*of*basic*

parts,*assembly**

Manufacturing)type:)Build*to*stock*

*Focus)of)subsystems:)Drive*system,*chassis,*

bodywork*!

Business)domain:)Physical*produc0on*&*outbound*logis0cs*

Product:)Travel*capsule*&*periphery*


3D*printer,*connect,*replace*

*Manufacturing)type:)

Build*to*order**

Focus)of)subsystems:)Interior/equipment,*electricals/electronics*

!Business)domain:)

Sales*&*digital*access**

Product:)autoMOBILE*


So5ware*Defined*Environment*

*Manufacturing)type:)

Digital*copy**

Focus)of)subsystems:)Communica0on*&*entertainment,*electr(on)ics*

!Business)domain:)

Digital*product*integra0on*&*value*added*services*

Industry-specific Transformations

Applications & Solutions

Platforms

Devices & Networks

IoT for Automotive

Vehicle Insights Driver Insights Infrastructure Insights

Cognitive Cloud

Cognitive Agent




89

20

Corporate'leadership'

Research'&'development'

Procurement'&'inbound'logis1cs'

Produc1on'Marke1ng'&'

communica1on'Sales'&'

outbound'logis1cs'Financial'service'

AAerBsales'support'

Human'resources'

Quality' Finance'&'controlling' Infrastructure'Corporate'

support'service'

Leadership'domain'

Core'business'domains'

Administra,on'domains'

Support''domains'

Planning'&'management'system'

Internal'control'system'

Repor1ng'&'indicators'

Accoun1ng,'financial'statement'

Treasury'

Financial'market'communica1on'

Goals,'values,'principles'

Corporate'strategy'

Business'&'process'structure'

Integrity'&'law'

Risks'&'finance'

Safety'&'security'

Corporate'documenta1on'

Environment'

HR'management'&'process'

Human'resource'policy'

HR'planning'&'organisa1on'

Opera1on'control'

Evalua1on'

Entry'&'exit'

Opera1on'&'development'

Administra1on'&'remunera1on'

Understanding'of'quality'

Quality'planning'

Quality'improvement'

Quality'evalua1on'

Performance'evalua1on'

Quality'assurance'

Problem'and'error'processing'

Quality'documenta1on'

Planning,'requirement,'change'

Research'&'preBliminary''develop.'

Standard,'method,'process'

Tes1ng'&'valida1on'

Concept,'design,'construc1on'space'

Development'&'engineering'

Product'data'&''documenta1on'

Procurement'strategy'

Logis1cs'planning'&''management'

Supplier'rela1onship'

Supplier'evalua1on'

Purchase'awarding''&'contract'

Produc1on'supply'

Procurement'op1misa1on'

Produc1on'planning'&'management'

Equipment'planning'

Produc1on'assurance'

Series'prepara1on'

Manufacturing'

Assembly'&'intralogis1cs'

Corporate'communica1on'

Corporate'&'brand'iden1ty'

Marke1ng'concept'

Execute'

Control'

Direct'

Market'analysis'&'success'evalua1on'

Marke1ng'measures'

Edi1ng'&'Proofreading'

Media'archive'

Produc1on'process'&'simula1on'

Sales'strategy'&'client'

Sales,'demand,'stock'

Distribu1on'system'

Sales'performance'

Qualifica1on,'quote,'contract'

Order'&'distribu1on'

Acceptance'&'documenta1on'

Distribu1on'op1misa1on'

Financial'service'strategy'

Guideline,'process,'risk'

Evalua1on'&'sustainability'

Performance'measurement'

Financial'services'contract'

Bank'&'credit'

Insurance'

Customer'voice'

Connected'vehicle'

Customer'&'vehicle'data'

Product'monitoring'

Warranty'&'goodwill'

Standard,'equipBment,'informa1on'

Loca1on'planning'

Facility'&'site'safety'

Equipment'&'supply'

IT'opera1ons'

Knowledge'&'ideas'

Law'&'regula1ons'

IT'development'&''documenta1on'

Assistance'

IT'planning'

Project,'por[olio,'process'




21

Sales & digital access

Sales strategy & client

Sales, demand, stock

Sales performance

Qualifica9on, quote, contract

Order & personalisa9on

Acceptance & documenta9on

Customer voice & contact

Sales strategy & client

Sales, demand, stock

Distribu9on system

Sales performance

Qualifica9on, quote, contract

Order & distribu9on

Acceptance & documenta9on

Distribu9on op9misa9on

Produc9on planning & management

Resource planning

Produc9on safeguarding

Engineering, series prepara9on

Manufacturing

Assembly & intralogis9cs

Produc9on process & simula9on

Distribu9on system

Distribu9on op9misa9on

Produc9on planning & management

Resource planning

Produc9on safeguarding

Series prepara9on

Manufacturing

Assembly & intralogis9cs

Produc9on process & simula9on

Physical produc9on & outbound logis9cs

Digital product integra9on & value added

service

Planning, requirement, change

Network Ecosystem

Client & vehicle data

Product monitoring

Guarantee & goodwill

Standard, equip-ment, informa9on

Vehicle fleet & mobility service

Tes9ng & valida9on

Research & Development

Planning, requirement, change

Research & pre-liminary develop.

Standard, method, process

Tes9ng & valida9on

Concept, design, construc9on space

Development & engineering

Product data & documenta9on

Customer voice

Connected vehicle

Client & vehicle data

Product monitoring

Guarantee & goodwill

Standard, equip-ment, informa9on

Financial service strategy

Guideline, process, risk

Evalua9on & sustainability

Performance measurement

Financial services contract

Bank & credit

Insurance

Financial service strategy

Guideline, process, risk

Evalua9on & sustainability

Performance measurement

Financial services contract

Bank,,credit, payment portal

Insurance

Produc9on Sales &

outbound logis9cs

AQer-sales support

Financial service

Financial service




autoMOBILE

22

Corporate'leadership'

Procurement'&'inbound'logis1cs'

Phy.'produc1on'&'outbound'logis1cs'

Marke1ng'&'Communica1on'

Sales'&''digital'access'

Financial'service'Digital'product'

integra1on'&'value'added'service'

Human'resources'

Quality'Finance'&'Accoun1ng'

Corporate'support'service'

Infrastructure'

Leadership'domain'

Core'business'domains'

Administra,on'domains'

Support''domains'

Planning'&'management'system'

Internal'control'system'

Repor1ng'&'figures'

Accoun1ng,'financial'statement'

Treasury'

Financial'market'communica1on'

Goals,'values,'principles'

Corporate'strategy'

Business'&'process'structure'

Integrity'&'law'

Risks'&'Fnance'

Security'

Corporate'documenta1on'

Environment'

HR'management'&'process'

Human'resource'policy'

HR'planning'&'organisa1on'

Opera1on'control'

Evalua1on'

Entry'&'exit'

Opera1on'&'development'

Administra1on'&'remunera1on'

Understanding'of'quality'

Quality'planning'

Quality'improvement'

Quality'evalua1on'

Performance'evalua1on'

Quality'valida1on'

Dealing'with'problems'&'errors'

Quality'documenta1on'

Planning,'requirement,'change'

Procurement'strategy'

Logis1cs'planning'&''management'

Supplier'rela1onship'

Supplier'evalua1on'

Purchase'awarding''&'contract'

Produc1on'supplies'

Procurement'op1misa1on'

Produc1on'planning'&'management'

Resource'planning'

Produc1on'safeguarding'

Engineering,'series'prepara1on'

Manufacturing'

Assembly'&'intralogis1cs'

Corporate'communica1on'

Business'&'brand'iden1ty'

Marke1ng'concept'

Execu,on'

Control'

Management'

Market'analysis'&'success'evalua1on'

Marke1ng'measures'

Edi1ng'&'proofreading'

Media'archive'

Produc1on'process'&'simula1on'

Sales'strategy'&'client'

Sales,'demand,'stock'

Distribu1on'system'

Sales'performance'

Qualifica1on,'quote,'contract'

Order'&'personalisa1on'

Acceptance'&'documenta1on'

Distribu1on'op1misa1on'

Financial'service'strategy'

Guideline,'process,'risk'

Evalua1on'&'sustainability'

Performance'measurement'

Financial'services'contract'

Bank,'credit,'payment'portal'

Insurance'

Customer'voice'&'contact'

Network'Ecosystem'

Client'&'vehicle'data'

Product'monitoring'

Guarantee'&'goodwill'

Standard,'equipBment,'informa1on'

Site'planning'

Facili1es'&'sites'safety'

Equipment'&'supplies'

IT'opera1on'

Knowledge'&'ideas'

Law'&'regula1ons'

IT'development'&''documenta1on'

Assistance'

IT'planning'

Project,'por[olio,'process'

Vehicle'fleet'&'mobility'service'

Technology'&'development'

Research'&'preBliminary''develop.'

Standard,'method,'process'

Tes1ng'&'valida1on'

Concept,'design,'construc1on'space'

Development'

Product'data'&''documenta1on'




23

: !

IoT

http://www.amazon.com/Mobilittsrevolution-Automobilindustrie-Ausfahrt-digital-Xpert-press/dp/3662447827/ref=sr_1_1http://www.amazon.com/Mobility-Revolution-Automotive-Industry/dp/3662477874/ref=sr_1_2

1

ISBN 978-3-662-47787-8

SebastianWedeniwski

The Mobility Revolution in the Automotive IndustryHow not to miss the digital turnpike

The Mobility Revolution in the Automotive Industry

Wedeniwski

SebastianWedeniwski The Mobility Revolution in the Automotive Industry How not to miss the digital turnpike

Th e Internet of Th ings, cloud computing, connected vehicles, big data, analytics what do any of them have to do with the automotive industry? Th is book provides essential information on the future of mobility trends resulting from digitization, connectedness, personalization and data insights. In particular, traditional companies will have to adapt, develop new business models and become more fl exible with the help of appropriate enterprise architectures; transforming critical business competencies will be the key. Th e vehicle of the digital future is already here but who will shape it?

Professional Computing

9 783662 477878




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