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Automated & trigger based direct mail

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Presentation about trigger based direct mail in a fully automated platform called MOOOSE. contact us for more information: www.artoos.be

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Page 1: Automated trigger based Direct Mail (DM)

Automated & trigger based direct mail

Page 2: Automated trigger based Direct Mail (DM)

The sustainableCommunication Production House

Integrated publishing production solutions provider for offline and online marketing & corporate communication with extended warehousing possibilities.

Page 3: Automated trigger based Direct Mail (DM)

COMMUNICATION PRODUCTION HOUSE

AccountSalesSPOC

EVENT WEBSITE

MOBILE

MESSAGING & APPS

DIGITAL SIGNAGE

INTEGRATION

SOCIAL INTEGRATION

E-MAIL & DIRECT MAIL

PRINT

PICK & PACK

DTP & DESIGN

DISTRIBUTED

MARKETING

Page 4: Automated trigger based Direct Mail (DM)

The only Belgian Commercial Printing company 100% CO² free

Paper + process + site + peopleA CSR driven company

2008

2010

2013

- 100,000 200,000 300,000 400,000 500,000 600,000 700,000

592,425

439,080

318,836

CO2 EMISSION

Page 5: Automated trigger based Direct Mail (DM)

We bring our world class top quality from our print history to ANY channel!

Page 6: Automated trigger based Direct Mail (DM)

Trigger based Direct Mail

Page 7: Automated trigger based Direct Mail (DM)

Components

DATA

Multi-channel

experience

Automated

printing

Data

intelligence

Guts to fail

CRM

+

Digital

DM

experience

Reporting

experience

Page 8: Automated trigger based Direct Mail (DM)

Let’s go retail…

Page 9: Automated trigger based Direct Mail (DM)

Client visits shop

Client buys

CRM oriented aftersales campaigns (loyalty, upsell, …)

Client buys again

Client visits website

eNews

Abandonedcart

ePushOnline

Offline

Maand 1

Maand 2

Maand 3

Page 10: Automated trigger based Direct Mail (DM)

8% is bought online

92% is bought in a POS

Page 11: Automated trigger based Direct Mail (DM)

Abandoned cart

Page 12: Automated trigger based Direct Mail (DM)

Abandoned cart

Page 13: Automated trigger based Direct Mail (DM)

Upsell & cross sell campaigns

Page 14: Automated trigger based Direct Mail (DM)

Simple.Complex

Page 15: Automated trigger based Direct Mail (DM)

Which channel is contributing?

Which channel has x effect on an other channel?

Page 16: Automated trigger based Direct Mail (DM)

By automating DM, you save time, resources!

Total cost of ownership

Page 17: Automated trigger based Direct Mail (DM)

Behind the scenesMOOOSE @ ARTOOS

Page 18: Automated trigger based Direct Mail (DM)
Page 19: Automated trigger based Direct Mail (DM)

webservice

To the presses!

Connect Templates Personalisation Reporting

Website CRM Campaign Tool

Page 20: Automated trigger based Direct Mail (DM)
Page 21: Automated trigger based Direct Mail (DM)

Introspection on the message

Page 22: Automated trigger based Direct Mail (DM)

Offset

Page 23: Automated trigger based Direct Mail (DM)

Offset + digital 100% digital

Page 24: Automated trigger based Direct Mail (DM)

A solid printing partner with real-time personalisation experience

Page 25: Automated trigger based Direct Mail (DM)

Efficiency over design

Page 26: Automated trigger based Direct Mail (DM)

PersonaliseAutomate

Analyse

Page 27: Automated trigger based Direct Mail (DM)

Questions

Page 28: Automated trigger based Direct Mail (DM)

Hans Smellinckx@hanssmellinckx


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