Creating An Effective Authority Leadership Platform

AuthorityA conduit for information, resources and community that your audience is looking for.

“If people like you they will listen to you, but if they trust you, they will do business with you.

~ Zig Ziglar

3rd PartyOpens you up to the right prospects. Gives you the opportunity to bring new prospects in.

Get your foot in the door with the right people. Prospect, prospect, prospect.

3rd Party vs. Your OwnYour Leadership PlatformBuilt-in expertise. Creates trust with your audience.

You run the show for a community they want to be a part of and/or how they identify.

Direct group members to your offers.

3rd Party Groups◇ Join as many as possible (10 pending in LinkedIn -

100 total. 6,000 total in FB - don’t join to quickly.)◇ Don’t spam the groups with links. We’ll talk about

content shortly.◇ Search for how your prospects identify/refer to

themselves. Not for groups just about what you do.

Spamming 3rd-party groups or comments with little-value won’t move the needle. But join these to better understand your audience and their interests AND to prospect.

Your Authority Leadership Platform

Your Group LocationFacebook or LinkedIn? It’s where your audience that matters and where you’ll find them.

1

Your Group NameNot strictly about you and your services. What are your prospects really interested in? How do they identify? What is the common umbrella or thread between your prospects?

2

Your Group Name◇ Appeal to your Audience and what they are looking

for.◇ Choose the umbrella term that covers your prospect

profile.◇ Don’t be afraid to claim your niche

“Awesome group for [target market]. {differentiators} {vertical/industry} {title}

{location} {subject matter}”

Integrate with Your ProfilePosition yourself as an authority/community leader that your audience wants to be a part of.

3

LinkedIn vs. FacebookHow to determine the platform that is right for you. Revisit Prospect Map. Hit your prospects where you can find them and where they will interact with you.

4

ACTION Items

1. Choose your platform.2. Create a name for your group.3. Design a group logo (canva, gimp).4. Write the Group Description, rules, and

welcome message.5. Prepare to launch.