author as entrepreneur: survive and thrive as an author
DESCRIPTION
Authors - you need to treat your writing as a business. It's NOT as hard as it sounds or yucky. This presentation walks you through what you need step by step.TRANSCRIPT
![Page 1: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/1.jpg)
Author as EntrepreneurJulie Hedlund
www.juliehedlund.com
![Page 2: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/2.jpg)
YOU are the CEO of Your Career
![Page 3: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/3.jpg)
Your Business = Writing and Writing-Related Income
Invest in your business
Promote your business
![Page 4: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/4.jpg)
Write press releases
Create curriculum guide
BYO website
Create book trailer
Create SWAG
Set up blog tour
Hire PR/Marketing firm
Hire expert to create CG
Hire web designer
Professional trailer
Graphic designer
Outsource blog tour
![Page 5: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/5.jpg)
Business Cards
Real Estate
Products and Services
Customers
Means of promoting Products and Services
![Page 6: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/6.jpg)
AuthorIce Cream Shop
![Page 7: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/7.jpg)
Home page
About page
Books page (if published)
Products/Services page
Contact
![Page 8: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/8.jpg)
Events page
Speaker page
Media Kit
Testimonials/Reviews
Resources for writers, teachers, kids, etc.
![Page 9: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/9.jpg)
Ice Cream Shop Author
![Page 10: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/10.jpg)
Facebook may fail
Twitter may tank
Your blog might blow up
HOW will you keep in touch with your customers?
![Page 11: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/11.jpg)
Freebie/Ethical Bribe
An eBook on an area of expertise
A video tutorial or interview
Exclusive content
A list of tips or tools
Worksheets or templates
![Page 12: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/12.jpg)
CONTENT THAT IS USEFUL TO YOUR AUDIENCE
Regular communication
Newsletter schedule
Auto-responders
One-off mailings
Mix helpful, information-only content with promotional (3:1)
Remember - they WANT to hear from you!
![Page 13: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/13.jpg)
AuthorIce Cream Shop
Books
Courses/Workshops
School Visits
Coaching
Critiques
Online Tutorials
Lesson Plans
![Page 14: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/14.jpg)
MAKE YOUR WORK WORK FOR YOU
![Page 15: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/15.jpg)
![Page 16: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/16.jpg)
![Page 17: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/17.jpg)
![Page 18: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/18.jpg)
AuthorIce Cream Shop
Blogging
Videos
Social MediaFacebook
Google+
Goodreads
In-Person Events
PR/Traditional Media
![Page 19: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/19.jpg)
“A blog can forge a powerful new
identity for writers online, and become an adrenaline charged mainline into the hearts and minds of readers.” -- Dan Blank
![Page 20: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/20.jpg)
Writing practice
Website traffic
Establish expertise
Find a tribe
Enables reciprocity
Audience connection/interaction
Repurpose content
Hub of social media spokes
![Page 21: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/21.jpg)
1 billion UNIQUE YouTube visitors per MONTH
YouTube is second largest search-engine in the world
6 BILLION hours of YouTube watched per month
By 2017, 80-90% of Internet traffic will be video
That’s where your readers are!
![Page 22: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/22.jpg)
Welcome video for your website
Testimonials
Video newsletters/vlogs
Video presentations/tutorials
Interviews
Book readings
![Page 23: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/23.jpg)
![Page 24: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/24.jpg)
![Page 25: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/25.jpg)
![Page 26: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/26.jpg)
![Page 27: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/27.jpg)
Key word is SOCIAL
You DON’T have to be everywhere!
Choose and focus
It CAN be fun AND creative
No more whining!
![Page 28: Author as Entrepreneur: Survive and Thrive as an Author](https://reader035.vdocuments.site/reader035/viewer/2022062614/545ba68aaf79590b088b5fd8/html5/thumbnails/28.jpg)
juliehedlund.com
facebook.com/JulieFHedlund
twitter: @JulieFHedlund