authentication

Nov. 2015(originally published Sept. 2014)

Daisuke Minamide

AUTHENTICATION

15年11月18日水曜日

IN THE PAST...


NOW


Ugly UI and Disastrous UX


BIOMETRICS

facial recognition

iris scan

voice recognition

palm print

DNA

fingerprint

expected to be the most practical

option


TOUCH ID BY APPLE


THE BIGGEST APPLICATION OF TOUCH ID


HOW IT WORKS?


OTHER APPLICATIONS

contracts/agreements

Keys

government service

financial service15年11月18日水曜日

OTHER TECH MIGHT BE WORTH LOOKING INTO

Apple took this part

Mic for voice

recognition

camera for face recognition/

iris scan

inside sensors;

e.g. gyro for walking recognition

the key to success isUX x developer ecosystem


CARDIOGRAPH AUTHENTICATION

Bionym

company: Bionym, Inc.investment: $14M(Sept. ’14)investor: Salesforce,Mastercard, EDClocation: Toronto, CanadaURS: http://www.getnymi.com/Business:•selling the product called Nymi which can track and identify users by cardiograph info.•connecting any devices/software via BLE and allow those use authentication data from Nymi


http://www.getnymi.com/

http://www.getnymi.com/

EMOTION TRACKING BY FACIAL RECOGNITION

company: Emotient, Inc.investment: $6M(Series B, Mar ’14)investor: Intel Capitallocation: San Diego, CAURS: http://www.emotient.com/Business:•developing facial emotion recognition and analysis and targeting to B.•easily deployed to the security camera in retail store and see if customers satisfy with product/service/etc.


http://www.emotient.com/


BLOCKCHAIN BASED AUTHENTICATION TECH(NEWLY ADDED)

company: ShoCard, Inc.investment: $1.5M(Seed, Jul ’15)investor: AME Cloud Ventures, Enspire Capitallocation: Palo Alto, CAURS: http://www.shocard.com/Business:•certifies and stores ID documents into blockchain•once create ShoCard, mobile app will generate a private/public key to seal the record.•the platform allows EC to identify each customers without any destructing action.




• using not only its proprietary technology but the center position of its vertically integrated ecosystem, Apple will be in the strongest position security sensitive application incld payment.

• although it’s vulnerable relying on one system, using Apple’s these type of authentication tech would resolve huge problems which haven’t been tackled such as Vote, Governmental Service, Passport control, etc.

• as of now in Nov. 2015, apple pay hasn’t been getting traction yet in payment nor other applications. indicating the usability of apple pay haven’t yet been making better experience than just taking a plastic card.

SUMMARY


APENDIX


mobilecarrier

AppleGoogleFelica

bankfinancialinstitute

“secure element” is the key to take initiative of every transaction thru NFC

this is the reason why Apple can charge every single

transaction fee to financial institution as Apple provides “secure way of transaction”

HOW THE COMPETITION CONSIST OF IN NFC?


WHAT HAVE GOOGLE BEEN DOING

May in 2011 Nov in 2013

available in 160 countries5M download(’13 Feb)

only 1 integrated app(’14 Feb)

google wallet google wallet credit/debit card

Not Grown as expectedWhy?


SECURITY AND USER EXPERIENCE

User Experience Security

Google migrated secure element into cloud as emulation due to the sever pressure from players who want to control mobile payment. because of

this, security concern rises.

no innovative way old fashioned way secure element


ALREADY TOUCH ID INTEGRATED APP(AS OF JUL. 2014)


the first phone w/ fingerprint reader was launched in 2003 from Fujitsu. it’s over a

decade ago...

BTW...


authentication

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