Australian V8 Ute Racing

Australian V8 Ute Racing

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Insert Image of Team or Ute in here

Presented to: Presented to: (Type in name of Client representative HERE)(Type in name of Client representative HERE)

Presented by: Presented by: (Type in name of your Team(Type in name of your Team representative HERE)representative HERE)

The AIM:The AIM:

To build new business for the (CLIENT) brand through a strategicmedia platform with one of Australia’s highest profile motor sportcategories delivering the following:

Brand Exposure through mass media exposure, particularly television

Promotional opportunities to stimulate floor traffic at the retail end

Involvement in a series that adds personality to the brand

Corporate Hospitality and V8 Ute hot laps where appropriate

Opportunity for television and media placement on SEVEN Network

Why MOTORSPORT should be in the marketing mix:Why MOTORSPORT should be in the marketing mix:

Motor racing is now the second most watched sport on Television in Australia - equal second with Rugby League at 22 million viewers (cumulative) for the 2007 season * Official OZTAM TV Ratings

Motor Racing is now the second largest sport worldwide in television and spectator share – second only to Soccer.

NASCAR in the United States has proven a touring car category can be more popular than the traditional ball sports – NASCAR is now the 2nd most watched sport in the USA

Attendance at V8 Supercar events has doubled in the past 10 years

Motor Racing is the third most attended spectator sport in Australia - only horse racing and AFL are bigger in attendance.

(however have more events)

POSITIONING:POSITIONING:

V8 Ute’s own a very defined niche – and offer much of the benefits associated with V8 Supercars at a fraction of the investment level.

The V8 Ute category delivers Australia’s heartland - Ford Vs Holden V8 plus the rural culture and urban appeal reflected in the series offers a deep pool of potential new customers.

Exit Polls and TV Ratings prove the V8 Ute Series is the highest profile support category – second only to V8 Supercars in crowd and rating appeal

Our key values are as follows:

Entertainment, fun, larrikin, truly Australian, more urban than country in appeal, masculine and approachable.

NATIONAL and INTERNATIONAL Media:NATIONAL and INTERNATIONAL Media:All V8 Ute series rounds are televised on free-to-air TV in Australia and New Zealand. The V8 Ute television package also airs on Fox Sports nationally, Motors TV Europe, South America, South East Asia. SEVEN NETWORK 2009 - Coverage of the V8 Ute series will go to air nationally on the SEVEN Network with a minimum of over 9 hours committed.

This will include 8 x one hour post produced programmes plus live races from Clipsal, Darwin, Bathurst, Symmons Plains, and Homebush.

The replay timeslot is a stand alone “V8 Utes” branded programme Saturday afternoons following the V8X Magazine style Television program on SEVEN Network. Live races part of the V8 Supercar telecast.

- The TV programme will be produced by V8 Supercar’s Australia Television.

09 Race CALENDAR:09 Race CALENDAR:

R1 Mar 19/22 Clipsal 500 SAR2 May 1/3 Winton Raceway VICR3 May 29/31 Symmons Plains TASR4 June 19/21 Hidden Valley NTR5 July 10/12 Townsville Street Race QLD R6 Jul 31/Aug 2 Sandown Raceway VICR7 Oct 8/12 Supercheap Auto 1000 NSWR8 Dec 4/6 Sydney 400 Homebush NSW

- All V8 UTE Series rounds are on the V8 SUPERCAR Level One Race Programme

TVTV Ratings:Ratings:

The ratings figures for the 2008 season show a marked increase overprevious years ratings – due to the increased number of live races as part of the 2008 television package. Full ratings data is available however as a summary:TOTAL CUMULATIVE VIEWERS after 8 Rounds

5,650,040 viewers

(based on average audience all people 18 plus – OZTAM figures in5 Cap City and regional markets, doesn’t include FOX SPORTS, Cable, Satellite or International coverage)

KEY TARGET MARKETMales 18 - 54Absolute Core 25 – 54

The DEMO Split:The DEMO Split:

2008 V8 Ute Racing TV Viewer Demographic

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

18-39 18-54 25-54

Age Group

TV

Vie

wer

s p

er a

nn

um

18-39

W 18-39, 38%

M 18-39, 62%

18-54

M 18-54, 65%

W 18-54, 35%

25-54

M25-54, 66%

W25-54, 34%

2008 V8 Ute Racing TV Viewer Demographic

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

18-39 18-54 25-54

Age Group

TV

Vie

wer

s p

er a

nn

um

18-39

W 18-39, 38%

M 18-39, 62%

18-54

M 18-54, 65%

W 18-54, 35%

25-54

M25-54, 66%

W25-54, 34%

2008 - Total ALL Rounds

5%

12%

23%

22%

7%

13%

6%

12%

M 18-29M 18-39M 18-54M25-54W 18-39W 18-54W 25-39W25-54

CrowdCrowd FIGURES:FIGURES:

Almost 1 million spectators watched the V8 Ute Racing action on trackduring the eight rounds of the 2008 Yokohama V8 Ute Series.

Major street events such as the Clipsal 500, Gold Coast Indy, plus the new 2009 events such as Townsville and Homebush bring all the action ofmotor racing direct to the fan base.

These events and other iconic tracks such as Sandown and Bathurst, plus traditional “heartland” tracks such as Winton and Symmons Plainsgive the V8 Ute series a major profile in Australian motor sport and withcrowd figures at V8 Supercar events doubling in the last 10 years, offersa serious marketing opportunity direct to an extremely loyal fan base.

V8 Ute Web Site HITS:V8 Ute Web Site HITS:

The TEAM:The TEAM:

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TThh BBEENNEEFFIITTSS::

The BENEFITS:The BENEFITS:

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SIGNAGE Placement:SIGNAGE Placement:

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PROMOTIONAL Leverage:PROMOTIONAL Leverage:

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The VALUE:The VALUE:

Independent analysis by leading sports marketing Company REPUCOMhas proven that investment in the V8 UTE series delivers extensivebrand exposure.

Front running teams in the series regularly generate over 1 million dollars value in brand exposure value, costed at the rate card value for the timeslot.

The top five championship contenders delivered the following in 2008:

(Replace above with your own REPUCOM figure if required)

www.repucom.com

The INVESTMENT:The INVESTMENT:

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Lets Tick the Boxes for (CLIENT):Lets Tick the Boxes for (CLIENT):This V8 Ute package is totally integrated to deliver branding, product positioning and promotional leverage aimed at building business at the retail end. The V8 Utes 4 year agreement to appear as a key support category to the V8 Supercar series ensures long term continuity.

Exposure to almost 1 million spectators on track

Television exposure in excess of 5 million viewers based on previous ratings for the timeslot (not including Fox Sports, Cable or International coverage.)

Free to air exposure on 2 free to air Networks, (Australia and NZ) and International exposure through Europe, Asia and South America

Potential logo exposure value in excess of $1.5 million dollars at rate card value based on logo exposure independently measured.

The PARTNERS:The PARTNERS:Australian V8 Ute Racing P/L is owned by the 32 shareholders that each own vehicles that race in the series.

The Company has been granted the category management rights for the series from the Confederation of Australian Motorsport (CAMS) for a period of 10 years. This gives the series great continuity and a long term horizon to develop a real impact for the series and the brand.

Other commercial partners committed long term for the series include Yokohama, Ford, Holden, Disc Brakes Australia, Bob Jane T Marts, Rodney Jane Racing Wheels, Century Batteries, Quadrant Suspension, Pacemaker Headers.

Australian V8 Ute Racing P/L has appointed SPHERIX – a management Company owned by professional motor sport consultants Bill West and Craig Denyer to organise, administer, promote and manage the series on a six year term.

Team CONTACT:Team CONTACT:

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