MEDIA KIT Australian Grain Review

A U S T R A L I A N G R A I N R E V I EW

AGRIndependent grain marketing magazine

As the official publication for Market Check, Australian Grain Review provides wheat growers and related professionals with unique, practical and helpful information that is immediately and directly relevant to their needs in professional grain marketing.

Market Check is continuously seeking to raise standards in Australia’s grain industry and provide transparent information throughout the market.

As part of this journey, the AGR editorial board helps provide editorial direction for the magazine and each issue of the magazine features key contributions from board members. AGR editorial board plays an important role in guiding editorial direction and provide key insights on how growers can become more effective business managers and grain marketers.

Australian Grain ReviewA niche advertising opportunity

Editorial board membersRichard Perkins General Manager – Business Development, Advisory & Marketing

Nick Crundall Head of Strategy

Lucy Knight Well known, Rural Journalist

Tregg Cronin US based Market Analyst at Halo Commodities

Lloyd George Lloyd George, Market Analyst & Founder, Ag Scienta

Brett Stevenson CEO and Founder, Market Check

Tim Phelps

Head of Markets, Market Check

Australian Grain Review Why advertise with us

n Bi-annual magazine (6 months coverage) Sowing and Harvest editions

n As the flagship publication for the grain marketing industry, Australian Grain Review is trusted, reputable and respected.

n Australian Grain Review has a dedicated, loyal and highly engaged following.

n A focussed audience for better advertising investment value – readers are engaged with the magazine, actively read each issue and involved in the grain industry.

n Australian Grain Review is experiencing strong and steady growth, which means an attentive and interested audience.

n With a focus on top Australian growers, you are reaching a key audience of opinion leaders with purchasing power.

US WHEAT PLANTINGS

SLASHED FOR 2017

AUD PULLED BETWEEN

RISING COMMODITY PRICES

& MONETARY POLICY

DOMESTIC GRAIN USAGE

NO GAME CHANGER THIS

SEASON

HARVEST ISSUE 2016

An important export partner

for Australian wheat

AGRA U S T R A L I A N G R A I N R E V I EW

AN INDEPENDENT GRAIN MARKETING PUBLICATION FOR AUSTRALIAN GROWERS

India

DEMAND FOR AUSTRALIAN

SORGHUM — ALL EYES

TOWARDS CHINA

Plus

Global Cropping

Calendar– Centre Fold –

SOWING ISSUE 2017

AN INDEPENDENT GRAIN MARKETING PUBLICATION FOR AUSTRALIAN GROWERS

A U S T R A L I A N G R A I N R E V I EW

AGR

Agtech - clouds of opportunity? ASW1 showing strong growth post-harvestA reinvigorated focus on freight rail

wheat dominance

RUSSIA& BLACK SEA

Australian Grain ReviewDistribution and readership

AGR Circulation

AGR mailed to Market Check subscribers

AGR inserts in in external publications

Total 5528 1,344 3,564

NSW 1,776 588 1,188

QLD 232 16 216

SA 1,025 413 612

VIC 949 265 684

WA 926 62 864

Digital downloads 620

Total AGR circulation including Market Check database, insertions in Farming Ahead Magazine and online downloads: 5,528

Farming Ahead data is compiled from the Kondinin Group’s National Agricultural Survey (NAS), which is an extensive survey of Kondinin Group members carried out every 12 months – please note that these stats are from 2017.

NSW

36%Vic

19%

Qld

5%

WA

19%SA

21%

Circulation by state

Editorial Features

C O V E R S T O R Y

18 AUSTRALIAN GRAIN REVIEW

A s China is a major importer of Australian grains, it is important to understand current Chinese agricultural policies and how subsequent changes may affect supply and demand internally and also from an Australian

export perspective.

The focus of this article will be primarily on Chinese agricultural policy specific to corn and wheat.

Until recently, a focus of Chinese agricultural policies was

increasing domestic support for farmers through price support

mechanisms, direct payments, better seeds and machinery

purchases, with the aim to raise farmer income levels and ensure

long-term food security. China’s production of agricultural

commodities such as wheat and corn increased in response to

these supportive government policies. Wheat ending stocks and

stocks-to-use have increased substantially since 2012; corn is

similar, although stocks have decreased slightly from a more

recent shift in policy.

Chinese agricultural policy, demand and outlook, explained by Market Check’s Will Cripps

These policies have been effective in achieving the government’s

goals of ensuring food security and supporting farmer incomes,

although price supports have had unintended consequences and

deleterious effects on the Chinese agricultural sector. Producers

selling to state enterprises at a minimum price above international

markets have caused a growing gap between domestic and

international prices across commodity markets. For example, the

minimum wheat price in China for 2017 was set at 2360 yuan/

tonne or AUD435/tonne. With internal prices being higher than

international prices, this has caused domestic consumers to import

their requirements from relatively cheaper export destinations.

Higher levels of imports combined with increased production from

government subsidies have caused oversupply and a general glut in

Chinese corn and wheat markets.

The argument that can be made regarding subsidies is that they

can lead to oversupply if they are not structured in a way that

promotes long-term efficiency of that industry. An effective subsidy

can be targeted to solve a specific problem in the short term and

should not serve as a continual backstop for producers over the

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Chinese wheat balance sheet

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Chinese corn balance sheet

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Chinese AG Policy

C O V E R S T O R Y

HARVEST ISSUE 2017 19

Chinese agricultural policy, demand and outlook, explained by Market Check’s Will Cripps

long term. The problem with China’s price support for producers

is that the incentive structure expectedly leads producers to

primarily focus on volume of production and not on promoting

quality, efficiencies or sustainable farming practices. This has been

a large contributing factor to the general glut we now see in the

Chinese domestic market.

The huge domestic stockpiles in China of wheat and corn have had a negative impact on global market sentiment and prices for wheat and corn markets.

Although, because of this artificially high internal corn price,

Chinese demand for feed grain substitutes such as US sorghum

and Australian barley has increased. This increase in demand for

substitute feed grains was favourable for Australian barley exports,

1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

China Japan Saudi Arabia All Other Million Tonnes

2010/11

2011/12

2012/13

2013/14

2014/15

2015/16

2016/17

-

Australian barley exports by destination

HEIHE, CHINA - NOVEMBER 22: 2016, A man works on a pile of corn at a grain storage facility to reduce the pressure on its corn stocks. (Photo by VCG/VCG via Getty Images).

particularly since 2012, and has had an overall positive impact on

reducing ending stocks and supporting prices.

Despite the pitfalls stemming from these recent policies,

agriculture still makes up approximately 10% of Chinese GCP along

with 28.3% of total employment in China, and it is important for

the government to support this industry along with guaranteeing

food security to avoid potential social unrest. The challenge for

policymakers looking forward in China is how to increase farmer

incomes and improve food security without distorting internal

market prices, incentivising inefficient farming practices, negative

environmental impacts and amassing large domestic stockpiles.

In March 2016, China announced the end of the price support

policy for corn in an attempt to alleviate excessive corn stocks,

inefficient farming practices and environmental concerns (mainly

attributed to excessive fertiliser use).

The AGR publishes special features that cover domestic and international markets including USA, Indonesia and China.

Advertising Opportunities:

Sowing (June 2018) and Harvest (November 2018)

Regular sections:

Features Section

News

Opinions

At the .....

Market Updates

Australian Grain ReviewRates, Booking Deadlines & Special Features

Advertising sizes and rates

Size Rates

Back Page Trim Size: 420mm(w) x 275mm(h) $5,000 Bleed: 440mm(w) x 285mm(h)

Full Page Trim Size: 210mm(w) x 275mm(h) $2,500 Bleed: 220mm(w) x 285mm(h)

1/2 Page Horizontal Size: 180mm(w) x 120mm(h) $1,500

1/3 Page Horizontal Size: 180mm(w) x 100mm(h) $1,000

1/3 Page Vertical Size: 60mm(w) x 240mm(h) $1,000

Advertising booking deadlines

SOWING Issue Ad Booking 13th April Ad Material 26th April HARVEST Issue Ad Booking 26th Sept Ad Material 17th October

The publisher reserves the right to alter deadlines

C O V E R S T O R Y

26 AUSTRALIAN GRAIN REVIEW

T he 2016/17 season has seen historically large wheat exports

but isn’t a good indication of new season wheat export

demand with a crop that is forecast to be 38% smaller

(INTL FC Stone). At the end of August 2017, Australian

wheat exports sat at around 21MMT (ABS, ACF) and are forecast to

hit around 22MT by the end of the marketing year. As illustrated in

Chart 1, strong growth in demand was evident into Indonesia,

India, Philippines and China. Indonesia has consistently been a

big buyer of Australian wheat for its high quality, particularly for

the wet noodles and growing baked breads and cakes segments.

India also became a large net wheat importer due to consecutive

years of lower domestic wheat production and a growing

population. Due to India’s strict importing requirements,

Australian wheat saw strong demand from India in 2017 compared

to previous years, which helped move last year’s massive crop and

support local prices.

Inelasticity of export demand Market Check’s Richard Perkins explains what is it and the impacts it will have this year

Who’s buying Australian wheat?Indonesia, India, Philippines and China increase their appetite for Aussie wheat.

WHERE IN AUSTRALIA IS THE WHEAT EXPORTED FROM5 Year Avg Wheat Exports (mmt)

5.08mmt 2016-17

2.24mmt2016-17

2.05mmt 2016-17

1.84mmt 2016-17

22%

IND

ON

ESIA

9%

PH

ILIPP

INES

8% CH

INA

10%

5yr Ave2016-17

2.5mmt

8.5mmt

2.8mmt

4.3mmt

0.7mmt

4.01mmt 5yr Ave

0.81mmt 5yr Ave

0.90mmt 5yr Ave

1.40mmt 5yr Ave

Of total of 2016-17 exports (Oct-Aug)

Of total 2016-17 exports (Oct-Aug)

Of total 2016-17 exports (Oct-Aug)

Of total 2016-17 exports (Oct-Aug)

IND

IA

Chart 1: Total Australian wheat exports (Oct-Aug) 21.36mmt

Material RequirementsResolution – PDF – press-quality, 300DPI optimisation at 100% print size, transparencies flattened to high resolution – at 100% with 5mm bleed.

Colour – CMYK only for both colour images and illustrations. Please do not use PMS colours without separating them out to CMYK before supply. When saving files in Photoshop ESP format, please do not include halftone screen, transfer and do not embed colour profiles.

Note: We only accept PDF files as final artwork and do not accept PowerPoint, Microsoft Word, Excel, Corel Draw.

Australian Grain ReviewMaterial Specifications & Contact details

DeadlinesAll material must be delivered on time to ensure that quality checking procedures can be carried out. It is important to note that Market Check cannot take responsibility for the production of advertisements if material has been supplied beyond the deadline.

Delivery Email high-res PDF artwork to Lucy Lomax E: lucy.lomax@agrisk.com.au

Advertising enquiriesAdvertising Manager, Richard Perkins Ph: 02 9423 0919 E: richard.perkins@agrisk.com.au

If you can not supply artwork to the specifications above we can design an advertisement for you. Fee on application.

Contact DetailsSuite 5.01, 9 Help Street Chatswood 2067

Phone: (02) 9499 4199

Emailrichard.perkins@agrisk.com.au

or lucy.lomax@agrisk.com.au

For online AGR publications, please visit: www.marketcheck.com.au/agr/

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