Australian Fodder Industry Association

2015 National Fodder Conference

5-7 August, 2015 Ballarat Lodge and Convention Centre

Sponsorship Proposal

afia.org.au ph: 03 9530 2199

Connect with us: @ausfodder Ausfodder

Australian Fodder Industry Association

The Australian Fodder Industry Association (AFIA) is the peak body for fodder production in Australia, covering all sectors of the supply chain from the paddock to the end user. Since AFIA was established in 1996 our network has helped the fodder industry to grow by sharing information, assisting trade, and enabling research, development and extension. Our vision is to ensure AFIA members have a favorable environment to do business in.

Each year AFIA hosts the National Fodder Conference, attracting over 250 industry stakeholders from around Australia. The 2015 National Fodder Conference will be held on 5-7 August, at Ballarat Lodge and Convention Centre, Victoria.

This brochure details some of the opportunities for you to be involved in at the 2015 National Fodder Conference.

“Anyone with customers involved in the fodder industry won’t be disappointed with this unique and single industry focused event”– 2014 National Fodder Conference Sponsor

“The National Fodder Conference is one of the best conferences I have attended. Great speakers, great entertainment and excellent access to customer base”– 2014 National Fodder Conference Sponsor

The 2015 National Fodder ConferenceThis Conference is AFIA’s opportunity to showcase the Australian fodder industry and bring together the key individuals and businesses that make up this industry.

The theme of the 2015 Conference is ‘People in the fodder industry’ and the program will have something to engage everyone. With a line-up of both international and Australian speakers as well as plenty of delegate interaction with exhibitors and sponsors, your business is bound to gain from participating in this event.

The conference offers trade and machinery display facilities where you can showcase your company. To ensure the best exposure to delegates, meals are served in this trade display area, during the plenary session breaks.

After the more formal conference speaking program and workshops are out of the way, the Conference social functions, the Welcome Cocktail Function and the Annual Conference Dinner are a great way to mingle with your new and existing clients in a relaxed environment.

Where is the National Fodder Conference?Situated in the heart of regional Victoria making it accessible to local farmers, the 2015 National Fodder Conference will be held at Ballarat Lodge and Convention Centre. This popular conference venue is well equipped with professional staff and excellent facilities to ensure that all you have to worry about is catching up with clients and forming new industry relationships.

“The National Fodder Conference is the perfect vehicle for our organisation to get close to the largest end users of our products. It is also a forum to learn & present new products and market trends”– 2014 National Fodder Conference Sponsor

What are the benefits of being involved?Our sponsorship program has been carefully designed to benefit your organisation by gaining unbeatable exposure to your key target market in the fodder industry. Some of the key benefits that sponsors and exhibitors receive include:

• Exposure to an audience that is 100% fodder industry focused business owners and operators. These delegates come from all over Australia and are the leading professionals in the fodder industry. Delegates attend the National Fodder Conference to learn about the right products and services to suit their needs and are known to make purchasing decisions at our conference

• Take advantage of our media and communications campaign in the lead up to the event

• Sponsor a component of the National Fodder Conference and you will increase your exposure in the lead up to the conference and/or throughout the event

• Host a trade display and your booth will be situated in the same space that all meals are served during plenary breaks

• Have your products and machinery on display throughout the event so you can show your customers then and there

• Take advantage of many opportunities to network with delegates during meal breaks and at our social functions; The Welcome Cocktail Function and The Annual Conference Dinner

Sponsorship applicationsWe look forward to receiving your application for a sponsorship opportunity at the 2015 National Fodder Conference, hosted by AFIA. All written applications will be reviewed by the event organising committee following the closure of applications. Applications due 5pm Friday 27 February, 2015.

Who will be there?The delegates at the National Fodder Conference are dedicated to the fodder industry, and accordingly are an ideal audience to market your company’s products and services. It’s also a great platform to launch new products and technologies direct to a captive audience of fodder industry professionals.

Past conferences have seen attendances remain consistent at 250-300 delegates. Attendees are involved in the fodder industry all over Australia and include:

• Hay & Silage Growers & Contractors

• Hay Exporters

• Domestic fodder traders

• Fodder transporters

• End users (dairy and beef)

• Researchers

Why become a Sponsor?The National Fodder Conference has a range of sponsorship packages to suit your needs as well as the opportunity to purchase a trade display. If your organisation has a focus in the Australian fodder industry and you would like to:

• Increase your brand awareness through positive exposure at an upbeat and well run fodder industry focused event

• Strengthen your relationships in the fodder industry

• Market your brand to a tailored audience of fodder industry professionals

• Gain direct customer feedback from some of the biggest hay and silage professionals in the industry

Then the National Fodder Conference hosted by AFIA is an event not to be missed!

Sponsorship Benefits Gold $17,500*

Silver $10,000*

Bronze $4,250*

GENERAL

Recognition as sponsor on AFIA website Yes Yes Yes

Recognition as sponsor at AFIA events and in AFIA publications Yes Yes Yes

Complimentary membership of AFIA Yes Yes Yes

Invitation to attend AFIA grower updates and industry events (Note additional costs may be included for some events)

Yes Yes Yes

Voting right for one nominated member Yes Yes Yes

ANNUAL CONFERENCE

Conference trade display (3m x 2m inc light, power and basic signage)

Yes x 2 Yes x 1Special sponsor rate of $1,850

Conference registration Yes x 4 Yes x 2 Yes x 1

Conference session chair (opportunity to chair one full session during the plenary)

Yes No No

Conference satchel insert Yes Yes Yes

CONFERENCE OPTIONAL EXTRAS Available to sponsors

Major Conference Sponsor - $15,000 (1 only) Yes Yes Yes

Welcome Cocktail Function Sponsor - $5,000 (1 only) Yes Yes Yes

Annual Dinner Sponsor - $5,000 and provide dinner entertainment (1 only) Yes Yes Yes

Product Launch at conference plenary session - $7,500 (2 available) Yes Yes Yes

ADVERTISING

Colour ad in Focus on Fodder (AFIA’s Seasonal Publication) Full page Half page No

Colour ad (width) in AFIA Calendar Full width Half width No

Mail out of product information sheet/flyer to AFIA databaseYes

(1 x per year at cost)

Yes (1 x per year

at cost)No

2015 AFIA Corporate Sponsorship Packages

*Prices are inclusive of GST. Please note that the above table outlines the AFIA standard packages offered to our sponsors. However the AFIA board is open to developing tailored sponsorship/partnership packages that deliver value and benefit to the organisation. If you have an idea for a tailored package that you feel will benefit both AFIA and your organisation, or would like to discuss the sponsorship packages listed above please contact Darren Keating, AFIA Executive Officer at darren@afia.org.au or 03 93502199

Annual Dinner Sponsor $5,000Sponsor to provide entertainment. Anticipate 250-300 guests.

• Exclusive signage at the annual dinner

• Five minute company promotion opportunity during the dinner

• One 3m x 2m trade display booth

• Complimentary conference registration for one delegate

• One full page advertisement in delegate handbook

• Logo on delegate handbook

• Satchel insert

Product Launch Presentation $7,500 (2x only)• Opportunity to launch your new product during the plenary

sessions (10 minute presentation)

Major Conference Sponsor $15,000• Recognition as major conference sponsor including

delegate handbook cover and advertising

• Ten minute speaking opportunity

• Exclusive theming of registration area

• Exclusive company signage on stage

• Exclusive company branding on screen during breaks for duration of plenary sessions

• The opportunity to supply promotional videos to play prior to the beginning and end of each session break

• Acknowledgments during conference session

• Two 3m x 2m trade display booths

• Complimentary registration for four delegates

• Two full page advertisements in delegate handbook

• Satchel insert

Welcome Cocktail Function Sponsor $5,000• Exclusive signage at the venue (Pull up banners only)

• Five minute address at the function

• One 3m x 2m trade display booth

• Complimentary conference registration for one delegate

• One full page advertisement in delegate handbook

• Logo on delegate handbook

• Satchel insert

Group A Sponsorship Opportunities Expressions of Interest close 5.00pm Friday 27 February, 2015

Name Badges (1 x only – first to respond) $2,500Your company logo (full colour) prominently and exclusively displayed on all delegate name badges.

Workshop Sponsor (1 x only – first to respond) $2,000This year AFIA will again be running the popular pre-conference workshops on Wednesday 5 August. Workshops run for 1.5 hours each, including catering. 40-50 delegates are expected to attend each workshop.

• Brand recognition on all promotional material in the lead up to the workshops

• Exclusive signage material on display in the workshop venue

• Input to the planning prior to the workshops

Trade Display Non-Sponsor Price $3,500• Trade booth (3m x 2m including light and power)

• Complimentary registration for one delegate

• Satchel insert

• Optional outdoor machinery display available – please contact Pru (pru@afia.org.au or 03 9530 2199) for more information

Trade display - AFIA Sponsor Price $1,850• Trade booth (3m x 2m inc light and power)

• Complimentary registration for one delegate

• Satchel insert

• Optional outdoor machinery display available – please contact Pru (pru@afia.org.au or 03 9530 2199) for more information

Delegate Satchels (1x only – first to respond) $3,000• Your company logo exclusively displayed on

delegate satchels

• Satchel insert

Group B Sponsorship OpportunitiesExpressions of Interest close 5.00pm Friday 12 June, 2015

1. Premium Sponsorship Opportunities - Contestable (Expressions of interest close 5.00pm Friday 27 February, 2015)

Value (Inc. GST)

Fee Payable

Major Conference Sponsorship (one only) $15,000

Product Launch Presentation (two only, first to respond) $7,500

Welcome Function Sponsorship (one only) $5,000

Annual Dinner Sponsorship (one only) $5,000

2. Premium Sponsorship Opportunities (Expressions of interest close 5.00pm Friday 12 June, 2015)

Value (Inc. GST)

Fee Payable

Trade Display Booking (Non Sponsor Rate) $3,500

Trade Display Booking (Sponsor Rate) $1,850

Name Badge Sponsorship (one only, first to respond) $2,500

Delegate Satchel Sponsorship (one only, first to respond) $3,000

Workshop Sponsorship (one only, first to respond) $2,000

4. Trade Display RequirementsPlease do not allocate our trade display next to the following companies:

1.

2.

3.

6. Payment Details (Please tick)TAX INVOICE for GST purposes ABN: 12 131 678 727

5. Send Me Info On Outdoor Machinery Displays?YES / NO (Please circle)

Send to (Name):

Address:

Phone: Email:

3. Additional Delegates (If you are sending additional delegates, a separate registration form will be required which will be sent to you on request)

Value (Inc. GST)

No. Required Fee Payable

Please note the number of additional delegates that will be attending from your organisation

Full conference registration (inc Welcome Drinks & Conference Dinner) - EARLY BIRD Rate

$680

Day Registration (Thursday or Friday) $255

Partner Registration (must be spouse of full registration) $390

Gen Ag Registration (must be under 25 OR a full time student in a relevant ag related field)

$390

Welcome Cocktail Function only $75

Annual Conference Dinner only $125

TOTAL:

2015 National Fodder Conference

Application FormAustralian Fodder Industry Association

Complete and return to Pru Edmonds c/- AFIA, PO Box 527, Ascot Vale, VIC 3032 Fax: 03 9510 7558 Email: pru@afia.org.au

Company ..................................................................................................................................................................................................... Contact .................................................................................................................................................................................................................................................

Address ..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

Telephone ................................................................................................................................................................................................. Email ...........................................................................................................................................................................................................................................................

q EFT – Direct deposit (BSB: 083 663 Account: 82684 7267) Please include your full name on the eft statement.

q Cheque Enclosed (Payable to AFIA Ltd). Cheques must be in Australian currency and drawn on an Australian bank.

q Credit Card - Please deduct the following amount from my credit card - Total Amount $: .................................................................................................................................................................................

Card No. Expiry Date:

Signature ...................................................................................................................................................................................................................... Cardholders Name ...............................................................................................................................................................................................

Australian Fodder Industry AssociationConnect with us: @ausfodder Ausfodder

visit afia.org.au for more information or contact the office on 03 9530 2199