australian boating’s 2018 national media kit ab · toh atsu tldi 70 md 70b ep ol $ 1,9 4 2di 67 3...

Australian Boating’s 2018 National Media Kit

Australia’s top PDF family boating &boating lifestyle monthly magazine

� First Look: The Imposing Haines Hunter 700 Enclosed

ABAustralian Boating

Very Sociable Media!

AB May 2018 #258 $12.95 rr

� Mercury Release NINE New 4-Stroke Outboards

The Latest (GREEN) Outboard Prices & Specs Database� Neil Dunstan Shares His

BIG REDFishingSecrets

� IInnssppeecctt AAtt SSCCIIBBSS!!The Brand NewBeneteauSwift 35 Trawler Yacht



February 2018 #255 AUD $12.95

ISS

N 1

326

- 450

8

Our New AB-TV & Sports Section Continues This Month!

Soldini Blasts His WayAround The Capes . . . .� Rivieras Cruise To Beautiful LORD HOWE ISLAND - See Pics!

(Click On Pic To See This Amazing Seventy Footer Fly !)

Yee-Haw! The Red Bull Dinghy BoysAre Back In Town !

Giovanni Soldini - Skipper of Maserati



JULY 2018 #260 AUD $12.95

ISS

N 1

326

- 450

8

Our New, Enlarged AB-TV Program Starts This Month!

� 3 NEW Brands Of Diesel Outboards Released!

Are You ReadyFor The SydneyInternationalBoat Show ?

See This Oceanis 51.1

AND The Oceanis 46.1

Global ReleaseAT SIBS On

August 3

� The Crossfire Five8 Cat Launched & Trialling!



AB December 2017 #253 $12.95 rr

We TEST The Impressive Riviera 3600 Sports Yacht

Why Didn’t We Think Of This Before?

SCARAB Invents TheTailgate For Trailerboats!

� The STUNNING Beneteau Oceanis 45- On Its Way to Oz

https://youtu.be/j4NolJN2IQ8

Peter Webster’sComment

AB’s Electronics Today

AB’s 4WDs Trailers & Towing

withPeter Webster

AB’s ENGINE ROOM

Now Open For Your Info!**

AB’sShip

Chandlery

AB’s monthly editorial diversity, arising from ‘hands-on’ experience

AB-TVEvinrude E-TEC 40 E40DLP11 $8,612 2di 864 2 81A 109 � 3 15.2 66.5

Honda 40 BF40DK2 LRTL $9,059 4i 808 3 17A 98.0 � 3 13.2 74.5

Mercury 40 ML $7,148 4c 747 3 6A 93 � 3 13.0 185.4Mercury 40 ELPTO $6,197 2c 644 2 18A 78 1 142.2 192.3Mercury 40 MHL Lite $6,233 2c 697 3 11 69 1 142.2 192.3

Mercury 40 ELPT EFI bf $8,802 4i 995 4 18A 120 � 3 14.2 188.9Parsun 40 T40BML 2C $3,140 2c 703 2 75.1 0 Suzuki 40 DT40L $4,087 2c 696 2 18A 76.0 1

Suzuki 40 DF40ATL $7,605 4i 941 3 19A 104 � 3 14.6 73.7Tohatsu 40 M40D2 L $4,519 2c 697 3 11A 85 1 153.0 150.0

Tohatsu 40 MSF40A tba 4i 856 3 21A 95 � 3 13.6 212.0

Tohatsu TLDI 40 MD40B EPTOL $8,373 2di 697 3 23A 93.4 � 3 16.1 96.6Yamaha premix 40 40XWTL $5,579 2c 703 2 6A 80.7 1 196.6 364.8Yamaha 40 40VETOL $6,499 2c 698 3 6A 88 1 167.5 329.7

Yamaha 40 F40FETL $7,824 4i 747 3 15A 90.4 � 3 15.6 131.7

Evinrude E-TEC 50 E50DPL11 $9,487 2di 864 2 81A 109 � 3 15.2 66.5

Honda 50 BF50DK2 LRTL $10,049 4i 808 3 17A 98.0 � 3 13.3 99.1

Mercury 50 ELPT EFI $8,889 4i 995 4 20A 112 � 3 14.2 188.9Mercury 50 ELPTO $7,285 2c 967 3 16A 93 1 140.1 411.0

Mercury 50 ELPTEFI BigFoot $9,164 4i 995 4 20A 120 � 3 14.2 188.9

Suzuki 50 DF50ATL $8,655 4i 941 3 19A 104 � 3 14.6 73.7Tohatsu 50 M50D2 EPTOL $6,962 2c 697 3 11A 85 1 167.8 387.0

Tohatsu 50 MSF50A tba 4i 856 3 21A 95 � 3 13.6 212.0

Tohatsu TLDI 50 MD50B EPTOL $8,551 2di 697 3 23A 93.5 � 3 16.1 96.6Yamaha premix 50 50HETL $6,949 2c 703 2 6A 87 1 167.5 329.7Yamaha 50 50HETOL $7,699 2c 698 3 6A 86 1 167.5 329.7

Yamaha 50 F50FETL $8,831 4i 996 4 17A 111 � 3 15.1 128.7Mercury 55 Sea Pro MHL $7,236 2c 967 3 18A 100 1 140.1 411.0


Honda 60 BF60AK1LRTL $10,999 4i 998 3 18A 110 � 3 13.3 99.1Mercury 60 ELPTO $7,606 2c 967 3 16 99.5 1 140.1 411.0Mercury 60 Sea Pro Big Foot $7,432 2c 967 3 16A 108 1 140.1 411.0

Mercury 60 ELPT EFI $9,237 4i 995 4 20a 112 � 3 13.0 161.4Mercury 60 ELPTO BigFoot $8,101 2c 967 3 16A 109 1 140.1 411.0

Mercury 60 ELPTEFI BigFoot $9,633 4i 995 4 20A 120 � 3 157.9 298.1Parsun 60 T60FEL $7,100 2c 1141 3 (tba) 119 0

Suzuki 60 DF60ATL $9,130 4i 941 3 19A 104 � 3 14.6 73.7Tohatsu 60 M60C EPTOL $8,995 2c 938 3 11A 115 1 157.9 298.1

Tohatsu 60 BFT60A tba 4i 998 3 22A 110 � 3 13.3 99.1

Yamaha 60 F60CETL $9,250 4i 996 4 17A 111 � 3 15.1 128.7Yamaha premix 60 E60HMHDL $7,592 2c 849 3 6A 102 1 168.2 319.4

Yamaha 60 FT60DETL $9,375 4i 996 4 17A 115 � 3 15.1 128.7Yamaha 60 60FETOL $8,459 2c 849 3 6A 105 1 168.2 319.4

Suzuki 70 DF70ATL $10,403 4i 1502 4 27A 156 � 3 12.4 60.3Tohatsu 70 M70C EPTOL $9,045 2c 938 3 11A 115 1 151.4 291.2

Tohatsu TLDI 70 MD70B EPTOL $11,994 2di 1267 3 23A 143 � 3 12.4 134.7Yamaha 70 70BETOL $8,959 2c 849 3 6A 105.5 1 168.2 319.4

Yamaha 70 F70AETL $10,412 4i 996 4 17A 118 � 3 11.2 108.0


Honda 75 BF75DK2 LRTL $14,249 4i 1497 4 35A 162 � 3 12.3 103.1Mercury 75 ELPTO $9,389 2c 1386 3 18A 138 1 122.9 401.5

Mercury 75 ELPT EFI $12,914 4i 1732 4 50A 181 � 3 15.4 336.0

AB

’sM

ay 2

016

Out

boar

d Sp

ecs Make HP Model RRP 4-stroke Cylinders Weight ABM Emiss Emiss.

2-stroke Capacity (Kg) Green* Star HC+NOX CO Carb/Inject (cc’s) Amp/hr Compliant Rating (g/kw/hr) (g/kw/hr)

Notes: Shaft length - representative models shown use the following convention wherepossible. Up to 10hp, short shaft. 10hp to 150hp, long shaft. Over 150hp, extra longshaft. Up to 18hp, tiller steer. 20hp and over - forward steer. Readers are advised tomake sure they check the latest prices with their local dealers, before making a purchasedecision - and please note, freight costs will vary according to the location of the dealer.

*Where the � confirms theoutboard meets the proposedAustralian Emissions Standards;see www.blueskyalliance.com.aufor more details.

AB’s Outboard Database

Editorial . . carefullybalanced to reflect the

real world of theAustralian boatowner.

-The OnlyOne Of Its

Kind InAustralia!(Upgraded Quarterly)

HookedOnBrooke

with Brooke Frecklington

Fishing withh Steve withh

Starling

Aluminium - Composite GRP - Timber/Ply

AB’sDIY@Home

MySailing Worldwith Di Pearson

248

https://youtu.be/zrTzWDC6E6o

Publishing Info� Monthly, PDF format,

delivered via the internet. � Subs: $69 for 12 issues p.a.

or $39 for 6 monthly issues.� Released 1st week, every

month.� Display ad deadline: Hi-res PDF

just two working days before the monthly release.

� 275mm H. x 205mm W.� AB has 120-150 (+) pages p.m.� On demand, embedded hi-res

videos and ‘virtual’ tours. Circulation / Openings:

� 7,990 (+) every month, made up of � Australian Boating monthly

(paid) subscribers. � Trade readers (paid, promo & FOC)� 1,500-1,750 promo issues of the

latest edition of Australian Boatingevery month through a re-cycling pool of readers ‘harvested’ from theAB Sea Library boat test andfeature article downloads, plus our comprehensive industry database.

� Every quarter, we do a mass“special subscription offer” mailingof up to 10K potential readers in conjunction with a boat dealer,trade list or our own master file.

Australian Boating (‘AB’) is carefully positioned to beevolutionary rather than revolutionary. It embraces thereader and advertisers who now recognise the sweepingimpact of internet-delivered reading and publishing -especially offline, PDF magazines like ours. The opportunity of registering and then receiving thisbeautiful PDF magazine through the internet for just $39for six issues, or $69 for 12 issues, provides a verycompelling reason to persuade even the toughest oldsalt to acknowledge the change from printed mags innewsagents or via direct mail, to offline reading deliveredso reliably, so quickly through the internet.

Australian Boating still addresses the common needsof different levels of boat ownership (electronics,seamanship, engines, etc) under one comprehensivetitle - but allows the editorial team to really exploreAustralia’s complex boat ownership aspirations anddiversity in a much bigger magazine with extensive, on-demand streaming video involvement.

Australian Boat Mags Pty LtdFor further information about Australian Boating,

visit our web sitewww.australianboatmags.com.au

� First Look: The Imposing Haines Hunter 700 Enclosed



AB May 2018 #258 $12.95 rr

� Mercury Release NINE New 4-Stroke Outboards

The Latest (GREEN) Outboard Prices & Specs Database� Neil Dunstan Shares His

BIG REDFishingSecrets

� IInnssppeecctt AAtt SSCCIIBBSS!!The Brand NewBeneteauSwift 35 Trawler Yacht



2018-19 AB Display Ad RatesRemember: All ads include hyperlinks straight back to YOUR web site!

Rates Shown In Australian Dollars And Include GST

Australian Boat Mags Pty Ltd ABN 26 154 713 943

5 Coonowrin Street, Pacific Pines, Queensland 4211 Phone (07) 5502 8233 Email [email protected] Web Site www.australianboatmags.com.au

Size Invoice Rate

1/8th Page Strip Ad........................................ $202

1/6th Page Ad................................................. $259

1/4 Page Colour............................................. $373

1/3rd Page Colour.......................................... $474

1/2 Page Colour ............................................ $679

Full Page** Colour (FPC) ............................ $1295

Double Page Spread .................................. $2331

Full Page + Embedded Video ..................... $1424

Full Page + Embedded PDF......................... $1424

Boat & Product Tests/Reviews........................ POA


2018-19 AB Display Ad RatesRemember: All ads include hyperlinks straight back to YOUR web site!

Rates Shown In Australian Dollars And Include GST



Size Invoice Rate

1/8th Page Strip Ad........................................ $202

1/6th Page Ad................................................. $259

1/4 Page Colour............................................. $373

1/3rd Page Colour.......................................... $474

1/2 Page Colour ............................................ $679

Full Page** Colour (FPC) ............................ $1295

Double Page Spread .................................. $2331

Full Page + Embedded Video ..................... $1424

Full Page + Embedded PDF......................... $1424

Boat & Product Tests/Reviews........................ POA

Moving pictures - videos - are taking marinejournalism in a completely new direction.

The readers love ‘em - and in 2018-19 we’reexpanding our video world in several directionsto further embrace the video production world.

The timely advent of go-pro cameras, dronesand powerful video production software, hasensured that amateur video production willcontinue its rapid evolution - and open up newlevels of video journalism by the professionalsexcited by the amazing array of app-based‘tools’ at their disposal.

Both amateurs and professionals need outletsfor their work - and Australian Boating isbeautifully positioned to provide the outlet fortheir work - in all sorts of marine activity.

We believe video productions like these are re-shaping the marketing of marine products,and AB is geared to provide the stage.

See for yourself . . .

Barracuda self-righting SAR craft in an Irish gale AB’s Brooke Frecklington fighting a big kingfish


A Classic Aussie - the Riviera 43 Open Flybridge

State-of-the-art Sea Ray 21SPXThe exciting Beneteau GT 40 Sportscruiser - magnifique!

UNQR

UNQR

UNQR

242

243

2018 AB’s Embedded Video Displays

https://vimeo.com/152383324

https://youtu.be/N134TJlFjsU

https://youtu.be/iXFgO8rWZw8

https://youtu.be/hGXjxzDc9fM

https://youtu.be/uexHbNOOBTo

Programming Once Only 3x Monthly 6x Monthly Cost (-5%) Cost (-7.5%) Cost (-10%)

(Rates shown are in Australian dollars, and Include GST)

Single Video

Two Videos

Three Videos (4 or 5 pro rata)

Six Videos (Or More, POA)

Video Wall** in AB

$94 ea

$99 ea $535

$1015

$1,426

$2,495

6 vids x 6 months = $2,495

$275

$522

$733

$1,282

$88 ea

$77 ea

*(Minimum 6 months x 6 videos)




2018-19 AB-TV Video Rates**

**With name included


AB’s State By State Distribution

( Current to AB Issue #248, July 2017 )

Aust Capital Territory 0.9%

New South Wales 15.5%

Northern Territory 1.8%

Queensland 38.9%

South Australia 2.7%

Tasmania 2.9%

Victoria 12.9%

Western Australia 24.1%

Where the baseline, up to AB #250 September2017, is based on

Paid Subscriptions 5,340Paid and Free Trade Subscriptions 1,250ABM’s Sea Library draw-downs 300+ pm FOC (Controlled) promo copies** 1,100pm(Nominal) Average Circulation 7,990

The State by State percentage breakdown shown is

based on the actual paid subs.

This figure is now (2018) growing slowly but steadily,

with growth averaging 4-5% p.a.

Paid subscribers are scattered right across Australia,

with a weighting towards country and regional areas.

In fact, about 20% of the Paid subscribers live and

work in really far-flung corners of Australia, be it in the

rural, fishing, or mining sectors, or in the many

government instrumentalities based in outlying areas or

regional communities. We also have many ADF

subscribers in postings all over the world.

Despite our determined social media program in

2016-17, we observed only modest growth in new

subscriptions, and most of those were original AB & F&B

print readers ‘discovering’ us again via Facebook,

Linkedin, Instagram & Twitter. Through 2018, our social

media activities will feature the magazine’s top

personalities, promoting the strength of the AB editorial

team’s “hands-on” experience and credibility, in a bigger,

more diverse magazine now re-focussed on AB’s

traditional mixed power and sail editorial.

** Working with our family of clients, we do up to halfa dozen free give-away AB mail-outs each year to asmany as 20,000 direct mail, current listings.

For 2018-19, AB has returned to therecognition that 85% of all boats inAustralia are under 7.5m long, andfishing is still the key incentive forsmall power boat ownership. We’respearheading AB’s new directionswith reknowned fishing author andTV presenter, Steve ‘Starlo’ Starling,and master fisherwoman and socialmedia personality BrookeFrecklington, in the newly formalised“Trailerboat Fisherman” Section.This began anew in AB July #260and will remain a permanent feature.

Offsetting the “Trailerboat Fishermansection (effective from Julymagazine, too), is the new formallystructured “AB Sailing” section,headed by Di Pearson, who iscurating an Australian-centric mix ofinternational racing and designdevelopments, and a relevant andcomprehensive coverage of thedomestic sailing world - with aspecial focus on the developmentand growth of young people insailing.

** Deadlines can be changed at the last minute for many different reasons. If a release date is critical to acampaign, or involves an embargo, please check-in closer to the date to get the latest schedules. Everyeffort is made to keep to these schedules, but sometimes things happen that are beyond our control.

Deadlines & Themes for 2018

Australian Boating Major Themes + The Material & Release Schedule For 2018-19

Month Number Supplement Booking and/or Release Material Deadline** Date

Balance of Year 2018 . . .

August AB #261 Last week of July 1st week August

September AB #262 Safety @ Sea Last week of August 1st week September

October AB #263 Fishing Tackle Last week of September 1st week October

November AB #264 Xmas Shopping Last week of October 1st week November

December AB #265 Tow Sports Last Week of November 1st week December

New Year 2019 . . .

January AB #266 Summer Holidays December 13th 1st week January

February AB #267 Sportsfishing Last Week of January 1st week February

March AB #268 Family Diving Last Week of February 1st week March

April AB #269 Yaks, Canoes Last Week of March 1st Week April

May AB #270 SCIBS Last week of April 1st week May

June AB #271 Last week of May 1st week June

July AB #272 SIBS Last week of June 1st week July


Popular Ad Sizes & ShapesArt Director Notes: Australian Boating uses theoriginal “American Quarto” format. The so-called ‘Trimmed Page’ Size is 275 mm highx 205 mm wide. The ‘type area’ on a full page is 248mm x 175 mm. We use 15 mm side margins, with 13mm margin on the top of the page, and 14 mm on thebottom. Where ‘super-size’ or bleed-off ads are beingdesigned, we strongly recommend designers stillleave a 2-3mm margin inside the trimmed page area,and we STILL recommend 1-2 mm ‘bleeds’ off the 3edges (top, side, bottom) of the ‘trimmed’ page.

We still use the industry standard 300 dpi screenruling.

In other words, think of producing a high resolution adfor a conventional, printed magazine - the rules don’tchange ‘coz we’re offine in the PDF format.

However, all sorts of creative options are nowavailable to agencies, although we caution the use ofSWF software as it still doesn’t work with Appleproducts, which many readers now use.

However, if you have any concerns or issues, don’thesitate to call Peter at ABM on (07) 5502 8233

Popular advertisement sizes, where “w” = the width of the ad, and “h” = the height

Business card

Horizontal ‘ad’ 90 mm W x 55mm H

1/8th Page (“Strip”) ad Horizontal ad (only) 175 mm w x 30 mm h

1/6th Page ad Horizontal ad 85 mm w x 80 mm h - Vertical ad 55 mm w x 120 mm h

1/4 Page ad Horizontal ad 175 mm w x 60 mm h - Vertical ad 85 mm w x 120 mm h

1/3rd Page ad Horizontal ad 175 mm w x 80 mm h - Vertical ad 55 mm w x 248 mm h

1/2 Page ad Horizontal ad 175 mm w x 120 mm h - Vertical ad 85 mm w x 248 mm h

U.S. Style ‘Junior’ Page ad

Type Area 130 mm w x 211 mm h - Vertical (RH & Bottom bleed)

Full Page ad

Type Area 175 mm w x 248 mm h - Full Page Bleed (3 sides) 208 mm w x 281 mm h



5 Coonowrin Street, Pacific Pines, Queensland 4211

Phone (07) 5502 8233 From O/Seas: 61 - 7 - 5502 8233

Email [email protected] Web Site www.australianboatmags.com.au

Visit our very active web site www.australianboatmags.com.au featuring the latest Australian

Boating issue, tips on setting up your computer for digital magazines, our popular specialist

marine books, the famous SEA Library, ADVERTISING INFO - and a heap of special offers.

F&B’sB’s BOATRenovationsions & MakeOveeOvers Book 2

Asset!

Hundreds of TipsʼnʼTricks for trailerboat owners who want to know how the professionals do it !

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� Fixing That Rotten OldTransom

� Dealing With ‘Soft’ Or Spongy Flooring

� Fibreglassing At Home - The Tradies’ Secrets!

� Rebuilding A SouthwindSF21 Cuddy

� Renovating A 40 Year Old DeHavilland Trojan

� Converting A Cuddy To ACentre Console

� Haines Signature 1850LMakeover

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australian boating’s 2018 national media kit ab · toh atsu tldi 70 md 70b ep ol $ 1,9 4 2di 67 3...

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