1. 1 This is a licensed product of Ken Research and should not be copied

2. TABLE OF CONTENTS1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 1.1.1. By Athletic Apparel, 2006-2012 1.1.2. By Athletic Footwear, 2006-20122. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. By Athletic Apparel and Footwear, 2006-2012 2.2. By Geography, 2006-20123. Australia Athletic Apparel and Footwear Industry Introduction 3.1. Australia Athletic Apparel and Footwear Market Size, 2006-2012 3.1.1. By Athletic Apparel, 2006-2012 3.1.2. By Athletic Footwear, 2006-2012 3.2. Australia Athletic Apparel Market Segmentation 3.2.1. By Gender, 2012 3.2.2. By Product Categories, 2012 3.3. Australia Athletic Apparel and Footwear Industry: Trends and DevelopmentsIncreasing Sports ParticipationAustralias Ageing PopulationGrowing Sports Sponsorship 3.4. Market Share of Major Distribution Channels in Australia Athletic Apparel and Footwear Industry, 2011 3.4.1. By Athletic Apparel, 2011 3.4.2. By Athletic Footwear, 2011 3.5. Competitive Landscape of Australia Athletic Apparel and Footwear Industry 3.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 2006- 2017 3.6.1. Population, 2006-2017 2 This is a licensed product of Ken Research and should not be copied 3. 3.6.2. Consumer Expenditure on Clothing and Footwear, 2006-2017 3.6.3. Import of Athletic Footwear in Australia, FY2006-FY2017 3.6.4. Export of Athletic Footwear from Australia, FY2006-FY2017 3.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 2013- 20174. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017 4.1. By Geography, 2013-2017 4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 5.1. NIKE 5.1.1. Company Overview 5.1.2. Business StrategyIncreased Focus on Product Research and DevelopmentTargeting the Middle-Class Segment of China 5.1.3. Financial Performance, FY2008-FY2012 5.2. Adidas Group 5.2.1. Company Overview 5.2.2. Business StrategyEmphasizing on innovative footwear designs for the niche market segmentBringing New Technologies 5.2.3. Financial Performance, 2008-2012 5.3. PUMA 5.3.1. Company Overview 5.3.2. Business StrategyDifferentiating Brand ElementsGrowth through Acquisitions3 This is a licensed product of Ken Research and should not be copied 4. Increasing Focus on Restructuring and Regional Diversification 5.3.3. Financial Performance, 2008-20126. Appendix 6.1. Market Definitions 6.2. Abbreviations 6.3. Research MethodolgyData Collection MethodsApproachVariables (Dependent and Independent)Multi Factor Based Sensitivity ModelFinal Conclusion 6.4. Disclaimer 4 This is a licensed product of Ken Research and should not be copied 5. LIST OF FIGURESFigure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and AthleticFootwear on the Basis of Contribution in Percentage (%), 2006-2012Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Figure 6: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-2012Figure 7: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million,2006-2012Figure 8: Australia Athletic Apparel Market Segmentation by Gender on the Basis ofContribution in Percentage (%), 2012Figure 9: Australia Athletic Footwear Market Segmentation by Product Categories on the Basisof Contribution in Percentage (%), 2012Figure 10: Market Share of Distribution Channels in Australia Athletic Apparel Market on theBasis of Contribution in Percentage (%), 2011Figure 11: Market Share of Distribution Channels in Australia Athletic Footwear Market on theBasis of Contribution in Percentage (%), 2011Figure 12: Australia Population in Million, 2006-2017Figure 13: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017Figure 14: Import of Athletic Footwear in Australia in USD Million, FY2006-FY2017Figure 15: Export of Athletic Footwear from Australia in USD Million, FY2006-FY2017Figure 16: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenuein USD Million, 2013-2017Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis ofRevenue in USD Million, 2013-20175 This is a licensed product of Ken Research and should not be copied 6. Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by AsianCountries in Percentage (%), FY2012Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USDMillion, FY2008-FY2012Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million,FY2008-FY2012Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USDMillion, 2008-2012PFigure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel andAccessories on the Basis of Contribution in Percentage (%), 2012PFigure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on theBasis of Contribution in Percentage (%), 2012PFigure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million,2008-2012 6 This is a licensed product of Ken Research and should not be copied 7. LIST OF TABLESTable 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear onthe Basis of Revenue in USD Million, 2006-2012Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis ofContribution in Percentage (%), 2006-2012Table 4: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue inUSD Million, 2012Table 5: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis ofRevenue in USD Million, 2012Table 6: Australia Sports Participation by Categories in Thousands, 2006-2010Table 7: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis ofPercentage of Consumers Buying at Each Destination, 2011Table 8: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis ofPercentage of Consumers Buying at Each Destination, 2011Table 9: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011Table 10: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis ofRevenue in USD Million, 2013-2017Table 11: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basisof Revenue in USD Million, 2013-2017Table 12: Cause and Effect Relationship between Industry Factors and Asia-Pacific AthleticApparel and Footwear Industry ProspectsTable 13: Total Number of NIKE Stores in the World in Units, 2011Table 14: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million,FY2012Table 15: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011Table 16: Adidas Production of Athletic Apparel in Million Units, 2008-2011Table 17: Adidas Group Asia Pacific Research and Development Centers in Asian Countries7 This is a licensed product of Ken Research and should not be copied 8. Table 18: Adidas Group Global Research and Development Expenditure in USD Million, as aPercentage (%) of Net Sales and Operating Expenses, 2007-2011Table 19: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel andAccessories in USD Million, 2012Table 20: PUMA Number of Employees by Geography, 2009-2011Table 21: Correlation Matrix of Australia Athletic Apparel and Footwear MarketTable 22: Regression Coefficients Output of the Australia Athletic Apparel and Footwear Market 8 This is a licensed product of Ken Research and should not be copied 9. ASIA-PACIFIC ATHLETIC WEAR MARKETSEGMENTATION, 2006-2012BY ATHLETIC APPAREL AND FOOTWEAR, 2006-2012Asia-Pacific market for sportswear has been traditionally dominated by athletic apparels whichhave contributed nearly ~% to the overall sportswear market in 2012. However, the contributionhas witnessed a decline over the last five years from ~% in 2006 to ~% in 2011. This isbecauseFigure: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and AthleticFootwear on the Basis of Contribution in Percentage (%), 2006-2012 100.0% 90.0% 80.0% 70.0% 60.0% Percentage(%) 50.0% 40.0% 30.0% 20.0% 10.0%0.0%200620072008 200920102011 2012P Athletic ApparelAthletic FootwearTable: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwearon the Basis of Revenue in USD Million, 2006-2012Particulars20062007 200820092010 20112012PAthletic ApparelAthletic FootwearTotal 9 This is a licensed product of Ken Research and should not be copied 10. AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR MARKETSIZE, 2006-2012BY ATHLETIC APPAREL, 2006-2012Sporting activity is a popular recreational quest in Australia and is in accordance with thecountrys outdoor lifestyleAustralian market for sports apparel has experienced rapid growthover the last two years due to the increased desirethe trend towards physical recreational pursuits is also spurred by fun runs and the mediacoverage of national champions such as golf star Greg the Shark Norman has aided the growthof sports apparel and footwear in Australia thereby leading to inclined revenue generated by themarket. The athletic apparel market in the country reached USD ~ million in 2012 as comparedto USD ~ million in 2006, thus growing at a CAGR of 8.3% over the periodFigure: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million,2006-2012800.0700.0600.0500.0USD Million400.0300.0200.0100.00.02006 2007 2008 2009 2010 2011 2012P10 This is a licensed product of Ken Research and should not be copied 11. AUSTRALIA ATHLETIC APPAREL MARKET SEGMENTATIONBY GENDER, 2012Mens wear is the largest segment of Australia athletic apparel market. The segment held ~% ofthe athletic apparel market in the country in 2012 and was valued at USD ~ million. Womenswear is the second largest segment of athletic apparel market in AustraliaFigure: Australia Athletic Apparel Market Segmentation by Gender on the Basis ofContribution in Percentage (%), 2012 Men Women KidsTable: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue inUSD Million, 2012ParticularsRevenue( USD Million)MenWomenKidsTotal 11 This is a licensed product of Ken Research and should not be copied 12. BY PRODUCT CATEGORIES, 2012The athletic footwear market in Australia although is a mature market but still has the potentialto generate demand amongst all categories of consumers irrespective of their age. This segmentof the market has grown at a CAGR of 8.9% from 2006-2012 on account of innovative designsand models which has gained the preference of the people over the yearsRunning shoes held the dominant share of ~% in the overall athletic footwear market in Australiaand generated revenue worth USD ~ million in 2012. The increasing involvement incrosstraining footwear held third position in athletic footwear market in Australia, accounting fornearly ~% of the overall market in 2012, followed byFigure: Australia Athletic Footwear Market Segmentation by Product Categories on theBasis of Contribution in Percentage (%), 2012 Running Atheltic/Leisure Cross Training Football Court Basketball Cleated Others 12 This is a licensed product of Ken Research and should not be copied 13. MARKET SHARE OF MAJOR DISTRIBUTION CHANNELS INAUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY,2011BY ATHLETIC APPAREL, 2011In 2011, specialty sports store and general clothing store contributed around ~% and ~% of thetotal athletic apparel market sales respectively.The Australian athletic apparel market is fragmented with the presence of several players, ofwhich Rebel Sports contributed around ~% of the total revenue of the athletic apparel market in2011Amart All Sports is the second largest player in the athletic apparel market footwearsegment which contributed around ~% of the total Australian athletic apparel market in 2011General clothing store has also held a significant share in the market for sports clothing inAustralia with the presence of leading players such as KMART, Target and Big W whichcommands a market share of ~%, ~% and ~% respectively in 201113 This is a licensed product of Ken Research and should not be copied 14. Figure: Market Share of Distribution Channels in Australia Athletic Apparel Market onthe Basis of Contribution in Percentage (%), 2011Specialty Sports StoreGeneral ClothingStoreOnline SalesTable: Market Share of Leading Players in Australia Athletic Apparel Market on the Basisof Percentage of Consumers Buying at Each Destination, 2011Distribution ChannelsMarket Share (%)Specialty Sports StoreRebel SportsAmart All sportsAthletes FootLorna JaneSports CoOthersTotalGeneral Clothing StoreKMARTTargetBig WMyersCotton on Body 14 This is a licensed product of Ken Research and should not be copied 15. OthersTotalOnline Salesoo.com.auAmart All sportsCatch of the DayRebelPaulseBay .comwiggle.comNikeOthersTotalAUSTRALIA ATHLETIC APPAREL AND FOOTWEAR MARKETFUTURE OUTLOOK AND PROJECTIONS, 2013-2017although the Australian sportswear market witnessed downfall in 2010 and 2011, the market isexpected to come out of the same as the overall apparel market is expected to witness healthygrowth rates in the coming years The future of the Athletic apparel market in the short runseems to be promising as the Australian Open athletic apparel market in Australia is expectedto reach USD ~ million in 2017 as compared to USD ~ million in 2012, thereby growing at aCAGR of 6.8% from 2013-2017.overall outlook for online sales of sports apparel and footwear in Australia also remainsconstructive since many consumers have been purchasing goods from Australian onlineproviders. Sporting goods retailers have been some of the first to embrace online retail and areoffering consumers this channel15 This is a licensed product of Ken Research and should not be copied 16. Figure: Australia Athletic Apparel and Footwear Market Projections on the Basis ofRevenue in USD Million, 2013-20171,000.0 900.0 800.0 700.0USD Million 600.0 500.0 400.0 300.0 200.0 100.00.020132014 20152016 2017Atheltic Apparel Atheltic FootwearASIA-PACIFIC ATHLETIC APPAREL AND FOOTWEARMARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017The future of the athletic footwear market is likely to be favorable as the preference for a healthylifestyle gains continuous momentum amongst the people in Asian countries. Changing lifestylesand In the absence of major economic shocks, the athletic apparel and footwear industry inAsian region is expected to expand in 2013 and 2014. Following macroeconomic trendsgrowing awareness about healthy lifestyle is expected to lead to an increased involvement insports and fitness activities, thereby leading to in the coming few years, it is expected thatconsumption will continue to be driven by 16 This is a licensed product of Ken Research and should not be copied 17. Overall, the sporting goods companies in Asian region are rapidly adopting strategies to addressdistinctive demand of men and women, a diverse age segment, the casual, competitive or non-athletes who prefer fitness clothing for daily useA number of sporting events such as the Rugby World Cup that the hosting of such events inthe countries such as China, India, and Japan will further impel the demand for sports appareland footwear. Asia-Pacific is forecasted to emerge as the fastest growing market for athleticapparel and footwear with an expected CAGR of 12.3% from 2013-2017Figure: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on theBasis of Revenue in USD Million, 2013-201735,000.030,000.025,000.0USD Million20,000.015,000.010,000.0 5,000.0 0.0 2013 2014 20152016 2017 Athletic Apparel Atheltic Footwear17 This is a licensed product of Ken Research and should not be copied 18. DISCLAIMERThe research reports provided by Ken Research are for the personal information of theauthorized recipient and is not for public distribution and should not be reproduced orredistributed without prior permission. You are permitted to print or download extracts from thismaterial for your personal use only. None of this material may be used for any commercial orpublic use.The information provided in the research documents is from publicly available data and othersources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect todocuments available, neither the company nor any of its employees makes any warranty, expressor implied, including the warranties of merchantability and fitness for a particular purpose, orassumes any legal liability or responsibility for the accuracy, completeness, or usefulness of anyinformation, apparatus, product, or process disclosed, or represents that its use will not infringeprivately owned rights.The report also includes analysis and views expressed by our research team. The research reportsare purely for information purposes. The opinions expressed are our current opinions as of thedate appearing in the material and may be subject to change from time to time without notice.Investors should not solely rely on the information contained in the research documents and mustmake investment decisions based on their own investment objectives, risk profile and financialposition. The recipients of this material should take their own professional advice before actingon this information.Ken Research will not accept returns of reports once dispatched due to the confidentiality ofinformation provided in our reports. In case, a report qualify for return, we will issue a credit,minus shipping charges, of equal value to the original purchase price, toward a future purchaseno refunds. The decision about whether the product return can be accepted or not is solely at ourdiscretion. Any dispute will be subject to laws of India and exclusive jurisdiction of IndianCourts.No part of this manual or any material appearing may be reproduced, stored in or transmittedon any other Web site without written permission of Ken Research and any payments of aspecified fee. Requests to republish any material may be sent to us.18 This is a licensed product of Ken Research and should not be copied