australia ’s premier open building event · 2019-12-17 · we invite you to be a part of sydney...
TRANSCRIPT
AustrAliA’s premier open building event
Presented by
We invite you to be a part of Sydney Open.
Sydney Open unlocks the doors of the city’s most historic and architecturally inspiring buildings usually off-limits to the general public.
Since 1997, Sydney Living Museums has welcomed over 55,000 Sydneysiders and visitors alike to more than 400 buildings to explore, discover and learn about the city’s hidden architectural gems.
From award-winning contemporary buildings to places of historic and modern architectural importance, Sydney Open celebrates great architecture and how it influences the way we live.
About Sydney Living Museums We care for the 12 most important historic houses, gardens and museums in NSW. We bring our museums and houses to life through a dynamic and diverse program of exhibitions and events throughout the year. Sydney Open is our flagship event.
SydneyOPEN
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Fact: 98% of the Sydney Open audience is highly satisfied with the variety of buildings on offer.
“It’s impressive! From modern buildings like Deutsche Bank to the State Theatre or 50 Martin Place, there’s a huge range of eras and you can appreciate all of it.”
- Sydney Open visitor
Right: The internal atrium of 50 Martin Place
Presented by
3 The Sydney Open audience is creative, inquisitive, outgoing and interested in history, art, heritage and architecture.
OURAUDIENCE
57% female 43% male
6% aged 15–24 42% aged 25–44 42% aged 45–64 10% aged 65+
42% of visitors live in Sydney city and inner suburbs 53% live in surrounding areas
Over 60% make a purchase during the event “Sydney is
magical… this is probably the
coolest thing I’ve done in
Sydney, ever.”- Sydney Open visitor
78% attend with a friend or family member
Statistics sourced from Sydney Open Business Modelling Report, March 2015 by StollzNow Research
Right: Visitors marvel at the ornate features inside the State Theatre
age 25–44
age 45–64
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CAMPAIGn& REACH
Our campaign extends across digital platforms, outdoor, media and print.
2014 Campaign
• 50+ buildings• 6,000+ ticket holders• 48,000+ building visits• 400+ volunteers
• $1.4 million generated in publicity• $200,000+ marketing
campaign value • 295,000+ website views• 2,000+ photos on Instagram• 2,340 mobile app downloads
Sydney Living Museums engagement*
• 25,000+ engaged people on our database
• 30,000+ followers on social media
• 230,000+ average monthly webpage views
* As at 4 May 2015
“I love Sydney Open and look forward to
it each time. Keep up this great event!”
- Sydney Open visitor
Far right: A volunteer assisting visitors to plan their day
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BeCOMeA PARTICIPATINg bUIlDINg
Working with you
Our team will work closely with you to showcase your building and to deliver the best visitor experience.
Benefits
• Feature your building in this signature event
• Take new audiences into rarely seen spaces of your building
• Showcase the unique architecture and heritage of your building
• Celebrate the contribution of your organisation to our great city
How Sydney Living Museums supports you
Our dedicated Sydney Open team will manage all:• event logistics• ticketing• marketing and promotions.
Participating sites are covered by NSW Treasury Managed Fund Public Liability Insurance.
Contact
For further information on how you can be part of the 2015 program please contact: Dr Sophie LiebermanHead of Programs 02 8239 [email protected]
Right: Façade of Hong Kong House
“We are absolutely blown away
with the interest in our building
– incredible.”- Sydney Open
building participant
From underground tunnels to cultural places, commercial towers to sacred spaces - we invite you to be a part of our diverse and exciting program.
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InTeReSTedIN PARTNERSHIP?
Sydney Open presents a number of unique and authentic partnership opportunities.
Are you seeking to profile your brand and reach your market in innovative and personal ways? We work creatively with our partners to develop a range of marketing and business opportunities to meet your particular needs, from public brand activations to intimate and exclusive hospitality opportunities that have extraordinary results.
Right: Visitors take a tour inside Sydney Town Hall clock tower
Contact
For more information on partnership opportunities please contact: Zoe Pollock Head of Development02 8239 [email protected]
Contact
For more information on volunteer opportunities please contact: Sydney Living Museums Volunteers02 8239 2288 [email protected]
VOLUnTeeRWITH USThe success of Sydney Open relies on the generous support of hundreds of enthusiastic volunteers, who help on the day or in the months leading up to the event.
Sydney Living MuseumsThe Mint 10 Macquarie Street Sydney NSW 2000
T 02 8239 2288e sydneyopen
@sydneylivingmuseums.com.auW slm.is/open
All photos © Haley Richardson for Sydney living Museums
The Historic Houses Trust of NSW, incorporating Sydney living Museums is a statutory authority of, and principally funded by, the New South Wales government.