aurinko - koulutusmateriaalia yritysmyyjille 20180528 · 2019. 7. 10. · aurinko -...
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DESIGNATEDPANELS
Krista Jaatinen
Product Group Manager
@KristaJaatinen
@EnergiaHelen
- SOLAR POWER EASILY FOR
EVERYONE
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HELEN IN BRIEF Finland’s second-largest energy
company.
500,000 customers throughout Finland.
Services for homes and enterprises:
district heating and cooling, electricity,
services for small-scale energy
production, EV-charging solutions and
energy efficiency.
Winner of Global District Energy
Climate Awards
Known from the world’s largest heating
and cooling plant of its kind.
Helen Group’s revenue EUR 930 million
(2018), number of employees 1,080.
Helen Ltd is owned by the City of
Helsinki.
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WHAT IS DESIGNATED PANEL?
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With a designated panel, you can start
producing solar energy without purchasing a
solar panel on your own roof.
Renting a panel is a good solar energy solution,
for example, for people living in a block of flats
or terraced house or for a small business
owner.
Only 4,40 €/month. Panel’s production is
credited on electricity bill.
We offer you an easy way to influence the
amount of renewable energy in Finland: we
promise to build as many solar power plants as
there is demand.
EASY WAY TO BECOME SOLARPRODUCER BY DESIGNATEDPANELS
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BUSINESS MODEL
Helen invests, builds and owns the solar powerplant
Helen rents each panel and customer paysmonthly fee 4,40 € / panel
Customer receive the panel’s entire output without deductions
Designated panel customer is also Helen’selectricity customer (any kind of electricitycontract) and Helen can compensate the production of customer’s solar panel(s) in the electricity bill
Helen will credit the electricity produced by the panel in accordance with the spot price. The average credit is one euro per month, depending on the weather.
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MARKETING AND ATTRACTIONMETHODS
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First designated solar power plant was sold out immediately, 1 194 panels
The website was opened in October 2014 and the plant was ready in March 2015
What we communicated:
Suvilahti was the largest solar power plant in Finland at that time
It was built in the center of Helsinki
And it was built with a unique community spirit: anyone can rent their own panel.
Media interest was great: we host the media for one day and carried journalists and photographers on the crane above the roof.
LAUNCHINGSUVILAHTI IN 2015
8https://www.helen.fi/en/news/2014/solar_power_plant/
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DESIGNATED PANEL IS ONE SOLUTIONTO PREVENT CLIMATE CHANGE
The average annual production of one panel
corresponds to 11-14 % of the electricity consumed by
a one-bedroom apartment.
The average credit is about one euro per month,
leaving approx. EUR 3.40/mth to pay on the panel
(price varies according to production).
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Possibility to influence the amount of
renewable energy in Finland
Output credited on electricity bill
Possibility to monitor the plant’s
production online. The live camera
shows how the sun shines onto the
plant, and alongside it can be seen
how the output changes with the
sunshine.
Customer can also compare her
panel’s output to her own electricity
consumption.
CUSTOMER ATTRACTIONS
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RESULTS AND FEEDBACK
The demand has surprised us
Customers reserve their panel months before the solar
power plant is ready
Savings are not the main reason
The reason is the easy way to take part in preventing
climate change
3 Designated panel power plants in Helsinki
Suvilahti 2015, 1194 panels
Kivikko 2016, 2372 panels
Exhibition center 2019, 1 589 panels
The 4th is already decided
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The business model of the third designated solar power plant (Messukeskus, exhibition
center) is also a part of EU H2020 project mySMARTLife Helsinki interventions.
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THANK YOU!
Have a sunny summer!
Krista Jaatinen
@KristaJaatinen