aurasma auras-may 14-2013

Aurasma Auras Triggers

http://development.blog.shinobi.jp/

It is an operation check in Japan on May 10, 2013. by Etsuji Kameyama

(twitter:@kurakura)(facebook:ekameyama)

113年3月11日月曜日

http://development.blog.shinobi.jp

http://development.blog.shinobi.jp

http://www.hp.com/213年3月11日月曜日

http://www.hp.com

http://www.hp.com

http://www.autonomy.com/313年3月11日月曜日

http://www.autonomy.com


http://www.aurasma.com/

https://play.google.com/store/apps/details?id=com.aurasma.aurasma

http://search.itunes.apple.com/WebObjects/MZContentLink.woa/wa/link?path=apps%2faurasma%2faurasmalite

iPhone/iPad

Android

http://www.autonomy.com/

http://pinterest.com/aurasma/


http://www.aurasma.com












クロスメディアで活用するAR


紙媒体とスマートフォンの活用画像認識型ARプラットフォーム

Autonomy(オートノミー社)が開発した高速で高精度なテクノロジーにより、言葉ではではなく、画像をきっかけにしたARプラットフォーム。

世界初のビジュアルブラウザプラットフォーム、Aurasma 2011年6月の発表以来、Aurasmaは300万以上のダウンロードを記録(2012年2月)。小売、スポーツ、自動車、消費財、家電、エンターテイメント、広告、出版業界における4000以上のパートナーの自社キャンペーンやアプリにフリーテクノロジーとして組み込まれてきた。日本でも80万ダウンロード(2012年4月)を記録。 Aurasmaは先進的な画像認識技術を持つ英国のAutonomy社が開発。ヒューレット・パッカード・カンパニーは2011年10月に Autonomy社を買収。

オフラインからオンラインへ誘導するビジュアルブラウジングAR画像をきっかけにインタラクティブなコンテンツを表示するだけではなく、webブラウジングまでを可能にしたプラットフォーム。新聞紙面、雑誌、カタログ、広告、企業ロゴなどからの新しい情報を提供・拡張することで新しいコミュニケーションを創出。

Aurasma launched in June 2011 and now has more than 16,000 customers in 100 countries. Leading brands including Marvel, Maybelline, Sony Pictures, Teléfonica / O2, Universal Pictures and Universal Music Group use Aurasma to increase awareness and revenues for new campaigns and products. The simple and easy-to-use platform requires no software development training, and enables organizations of all sizes to quickly create and publish their own augmented reality content. To see how various brands have used Aurasma to engage with their markets, watch this video.(via http://www.autonomy.com/content/News/Releases/2013/0308.en.html)


http://youtu.be/2jvn16lHB9M

http://youtu.be/2jvn16lHB9M

http://www.autonomy.com/content/News/Releases/2013/0308.en.html

http://www.autonomy.com/content/News/Releases/2013/0308.en.html

Aurasmaの採用実績

http://www.aurasma.com/news713年3月11日月曜日

http://www.aurasma.com/news



Aurasma導入事例


「MARVEL AR Triggers」

AppStore,GooglePlay “marvel ar” で検索

-Marvel ARMarvel partnered with Aurasma to create the first major augmented reality app to be used by a comic book company. Originally launched at SXSW, the Marvel AR app could be used in conjunction with the Avengers vs X-Men series. Frames which featured the Marvel AR logo could be viewed in-app to access additional content including, pen and ink frames, animated covers and more.-Regions: UK/USA http://www.aurasma.com/campaigns#/marvel


http://www.aurasma.com/campaigns%23/marvel

http://www.aurasma.com/campaigns%23/marvel

The Window Shop | NET-A-PORTER.COM

Top Gear Magazine rolls out Aurasma

Aurasma bringing dinosaurs to Paris

Augmented reality T-shirts Aurasma

Aurasma bridges the physical, virtual worlds: DEMO Fall 2011 Aurasma at Idaho Aquarium

Schroders use Aurasma to augmented their print advertising

Aurasma Blue Diamond demo Millers Concepts

Business Cards of the Future - Create for free with Aurasma!

ウィンドウショッピングAR 景色を認識するAR 複数の新聞へAR広告を展開

自動車雑誌の表紙から動画 TシャツからARコンテンツシリアルの箱からAR動画

ARゲーム水族館のパネルから水性生物名刺からAR動画

Aurasma 利用シーン


http://www.youtube.com/watch?v=dTk_9pmqspE&feature=fvst

http://www.youtube.com/watch?v=dTk_9pmqspE&feature=fvst

http://www.youtube.com/watch?v=VGwH9guifhk

http://www.youtube.com/watch?v=VGwH9guifhk

http://www.youtube.com/watch?v=ehmdA7Vcsig

http://www.youtube.com/watch?v=ehmdA7Vcsig

http://www.youtube.com/watch?v=V1EW0L6oA2c

http://www.youtube.com/watch?v=V1EW0L6oA2c

http://www.youtube.com/watch?v=P1qdc3NRY3g

http://www.youtube.com/watch?v=P1qdc3NRY3g

http://www.youtube.com/watch?v=Okq7CLbyDlo

http://www.youtube.com/watch?v=Okq7CLbyDlo

http://www.youtube.com/watch?v=3kTxqgAJHco

http://www.youtube.com/watch?v=3kTxqgAJHco

http://www.youtube.com/watch?v=9fNrIbaqxHI

http://www.youtube.com/watch?v=9fNrIbaqxHI

http://www.youtube.com/watch?v=LDNbGZsUG_4

http://www.youtube.com/watch?v=LDNbGZsUG_4

Fashion Cosmetique


-Forever 21Using Aurasma’s advanced image recognition technology, window clings, located on Forever 21 storefronts, and Forever 21 advertisements will be brought to life through the F21POP app, allowing consumers to view exclusive videos of Chanel Iman modeling the brand’s winter collection. The F21POP app also brings content to life in the Forever 21 magazine.-Regions: USA

http://www.aurasma.com/campaigns/#/forever-21


http://www.aurasma.com/campaigns/%23/forever-21

http://www.aurasma.com/campaigns/%23/forever-21

-Taylor Swift Wonderstruck EnchantedElizabeth Arden partnered with Aurasma to make the celebrity fragrance ‘Taylor Swift Wonderstruck Enchanted’ come to life on product packaging, print ads, direct mail pieces, and even through a scavenger hunt.-Regions: USA

http://www.aurasma.com/campaigns/#/taylor-swift-wonderstruck-enchanted


http://www.aurasma.com/campaigns/%23/taylor-swift-wonderstruck-enchanted




-House of HollandHenry Holland was the first fashion designer to bring a magazine cover to life when he released the House of Holland augmented reality app which is powered by Aurasma. Readers who opened the app and pointed at the front cover of December’s InStly magazine gained access to runway videos from House of Holland’s Spring / Summer collection shown at London Fashion Week.-Regions: UK

http://www.aurasma.com/campaigns#/house-of-holland


http://www.aurasma.com/campaigns%23/house-of-holland




-Elle PolandElle, Flesz, Avanti and other key fashion magazines in Poland and the Czech Republic used Aurasma to share a variety of fashion related videos that were linked directly to the front covers of the various titles.-Regions: Europe

http://www.aurasma.com/campaigns/#/elle-poland




The front covers of the October edition of GQ magazine, the Men of the Year Awards 2011 special edition, was brought to life with Aurasma. The various front covers featuring Lara Stone, Keith Richards, Bradley Cooper, U2 and Hugh Laurie, all of which could be brought to life with Aurasma. To see this Aura in action, download Aurasma for free, subscribe to the "Aurasma Case Study Auras" Channel and then hover your phone over the image in app.

http://pinterest.com/aurasma/fashionistas/





dunhill, have used Aurasma for a series of campaigns known as ‘The Voice’. Featuring explorer Sir Ranulph Fiennes, theatre director Michael Grandage, Royal Ballet principle dancer Rupert Pennefather and others, the models’ static profiles are transformed. Viewers can also ‘Shop the Look’ with a single tap. To see this Aura in action, download Aurasma for free, subscribe to the "Aurasma Case Study Auras" Channel and then hover your phone over the image in app.




Music


KISS MONSTER2113年3月11日月曜日

-The Rolling Stones – GRRR!The Rolling Stones used Aurasma to promote the release of their new album ‘GRRR!’. Once one of 3000+ global locations were viewed through the Aurasma-powered uView app, a 3D Gorilla, which was based on the album’s artwork, could be spotted within the scene. Stones’ fans were also encouraged to have their picture taken with the Gorilla at their location and to submit these pictures via twitter or email to see them posted on the Rolling Stones’ website.-Regions: Asia/Europe/UK/USA

http://www.aurasma.com/campaigns#/grrr


http://www.aurasma.com/campaigns%23/grrr

http://www.aurasma.com/campaigns%23/grrr

-Robbie WilliamsPop Icon Robbie Williams’s new album – Take the Crown – comes to life on each day of December with an advent calendar surprise. Check it out each day for a new classic Robbie performance!

http://www.aurasma.com/campaigns#/robbie-williams


http://www.aurasma.com/campaigns%23/robbie-williams




The Ting TingsThe Ting Tings teamed up with Aurasma to bring the Sounds From Nowheresville album cover to life. When viewed in Aurasma fans are able to witness the album cover rip apart to reveal a video of the song ‘Hang it Up’. Users also had the on-screen option to download a digital version of the album or connect with the band via facebook and twitter.http://www.aurasma.com/campaigns/#/the-ting-tings


http://www.aurasma.com/campaigns/%23/the-ting-tings




-Nirvana NevermindTo celebrate the 20th anniversary release of Nirvana’s Nevermind album, Universal Music wanted to bring their music to audiences in a new way and decided to integrate Aurasma into their campaign to make the album’s iconic artwork live and interactive. CD covers of the re-released album offered fans all around the world the chance to see exclusive Nirvana videos and gain further insight into the band.-Regions: UK/USA

http://www.aurasma.com/campaigns#/nirvana


http://www.aurasma.com/campaigns%23/nirvana

http://www.aurasma.com/campaigns%23/nirvana

-U2 From the Sky DownAppearing in Rolling Stone magazine, print adverts for U2′s documentary, From the Sky Down, were brought to digital life using Aurasma. When viewed in-app these print ads could be used to access a promotional preview video in anticipation of the up and coming film.-Regions: USA

http://www.aurasma.com/campaigns/#/u2-from-the-sky-down


http://www.aurasma.com/campaigns/%23/u2-from-the-sky-down




Movie


-UNIQLO Spider-ManTo celebrate the release of The Amazing Spider-Man, UNIQLO launched a range of Amazing Spider-Man T-shirts. When viewed in Aurasma, these T-shirts could be used to access a stunning 3D animation showing the much-loved super hero ‘web slinging’ through an urban scene. Shoppers could also enter a competition to win a trip to New York by viewing special postcards and posters in store. -Regions: UKhttp://www.aurasma.com/campaigns#/spiderman-2


http://www.aurasma.com/campaigns%23/spiderman-2

http://www.aurasma.com/campaigns%23/spiderman-2

-Puss in BootsThe front cover of Home Media magazine was turned into an augmented reality trigger through a partnership with Aurasma. Readers who viewed this cover using Aurasma were able to instantly access a trailer for the film.-Regions: USA

http://www.aurasma.com/campaigns#/puss-in-boots


http://www.aurasma.com/campaigns%23/puss-in-boots

http://www.aurasma.com/campaigns%23/puss-in-boots

-Johnny EnglishThe Creative Partnership teamed up with Aurasma when working on the national print campaign for the release of Johnny English, a Universal Pictures film. British comedy legend Rowan Atkinson came down to the filming studio to shoot this Aura in front of a green screen with predictably hilarious results.-Regions: UK

http://www.aurasma.com/campaigns#/universal-johnny-english


http://www.aurasma.com/campaigns%23/universal-johnny-english




http://www.bbc.co.uk/programmes/b006q2x0




Art


-Rene Magritte – The Summer StepsOne of many examples of a famous work of art that we have adapted into a 3D scene which can be viewed and shared using Aurasma.-Regions: Africa/Asia/Europe/Middle East/South America/UK/USA

http://www.aurasma.com/campaigns#/magritte3513年3月11日月曜日

http://www.aurasma.com/campaigns%23/magritte

http://www.aurasma.com/campaigns%23/magritte

Sports


-Dubai World Championship GolfWorking with the media agency, North 55, Aurasma was involved in a campaign aimed at boosting ticket sales for golf’s Dubai World Championships. When viewed in Aurasma, the print posters and press ads that were part of the advertising surrounding the close of the event could be used to access a preview trailer and book tickets for the European Tour’s final stage.-Regions: Middle East

http://www.aurasma.com/campaigns#/dubai-golf


http://www.aurasma.com/campaigns%23/dubai-golf

http://www.aurasma.com/campaigns%23/dubai-golf

-Shark WatchesShark Watches partnered with Aurasma to transform their December and January ad campaign into an interactive, dynamic experience. When viewing the ads in Aurasma, sports fans could watch professional surfer Corey Lopez perform extreme tricks on the Killer Shark Tide, allowing the ad to tell the complete story behind the printed image.-Regions: USA

http://www.aurasma.com/campaigns#/shark-watches


http://www.aurasma.com/campaigns%23/shark-watches




Electric Appliances


-Panasonic ToughWorking with Knowledge Works in Japan, Aurasma was used in conjunction with Panasonic’s print advertising campaign. Featuring in some of Japan’s largest newspapers, including Mainichi Shimbun, these static print ads could be brought to life with Aurasma and used to access further information.-Regions: Asia

http://www.aurasma.com/campaigns#/panasonic-tough-japan


http://www.aurasma.com/campaigns%23/panasonic-tough-japan

http://www.aurasma.com/campaigns%23/panasonic-tough-japan

-Panasonic VieraTo launch their range of Smart Viera televisions Panasonic, joined forces with Aurasma once again. Augmented reality content was attached to print advertising, in-store posters and POS materials, with the same image being used throughout. When viewed in Aurasma, any one of these could be used to trigger additional content and drive traffic to the Panasonic Viera website.-Regions: Europe/UK

http://www.aurasma.com/campaigns#/panasonic-viera


http://www.aurasma.com/campaigns%23/panasonic-viera




Car


-Mazda BT-50Clemenger Harvie, worked with Aurasma on an augmented reality campaign for Mazda promoting the new BT-50 to the Australian market. This was our first Australian campaign. When viewed in Aurasma, Mazda’s print adverts and POS materials could be used to watch a video about the new truck and access further options.-Regions: Asia

http://www.aurasma.com/campaigns#/mazda


http://www.aurasma.com/campaigns%23/mazda

http://www.aurasma.com/campaigns%23/mazda

-Top Gear – The Challenges DVDThe ever popular Top Gear television programme regularly releases DVD compilations. The Top Gear DVD was perfectly complimented by a 3D Stig who, when the cover was viewed in Aurasma, would burst through the DVD, challenging the user to an imaginary fight.Fans can watch this aura on their mobile device by following the “BBC Worldwide – Top Gear DVDs” channel in Aurasm-a.Regions: UK

http://www.aurasma.com/campaigns#/topgear-4


http://www.aurasma.com/campaigns%23/topgear-4

http://www.aurasma.com/campaigns%23/topgear-4

Food,Drink


-Blue DragonWorking with agency Billington Cartmel, Blue Dragon partnered with Aurasma to bring a little extra spice to their products to help celebrate Chinese New Year. By viewing stir fry sauce sachets in Aurasma, shoppers were able to access recipe advice from Blue Dragon’s Asian cooking expert Jeremy Pang.-Regions: UK

http://www.aurasma.com/campaigns#/blue-dragon


http://www.aurasma.com/campaigns%23/blue-dragon

http://www.aurasma.com/campaigns%23/blue-dragon

Travel


-Go HawaiiAs the cold weather started to hit Chicago, the aptly named Windy City, Aurasma helped the Hawaii Visitors and Convention Bureau show off their picturesque holiday destinations to envious commuters at the Clarke & Lake station in Chicago and the San Francisco bay area. The campaign brought commuters one step closer to the experience of a dream holiday in Hawaii.-Regions: USA

http://www.aurasma.com/campaigns#/go-hawaii


http://www.aurasma.com/campaigns%23/go-hawaii

http://www.aurasma.com/campaigns%23/go-hawaii

http://www.aurasma.com/campaigns#/saga

-Saga World TravellerPrestigious over 50′s holiday provider, Saga, approached Aurasma with their key January period in mind. Two of their biggest travel magazines, Saga World Traveler and Saga Cruises, integrated Aurasma-enabled content into their front covers. When viewed with Aurasma these covers gave holiday makers the chance to watch exciting video footage surrounding Saga’s travel destinations.-Regions: UK


http://www.aurasma.com/campaigns%23/saga

http://www.aurasma.com/campaigns%23/saga

MagazineNovelle


-Sainsbury’s MagazineThe October issue of Sainbury’s magazine featured interactive print ad campaigns from brands including Colgate, Heinz and Wrigley’s alongside editorial pages enriched with augmented reality content, which could be accessed by using Aurasma. Sainsbury’s magazine has continued to use Aurasma-enabled content since.-Regions: UK

http://www.aurasma.com/campaigns#/sainsburys


http://www.aurasma.com/campaigns%23/sainsburys

http://www.aurasma.com/campaigns%23/sainsburys

-Vanity FairReleased February 2013Vanity Fair, published by Condé Nast, has partnered with Aurasma to bring augmented reality to its printed magazine.In the March 2013 issue, the cover (featuring stars Ben Affleck, Emma Stone, and Bradley Cooper) and select pages come to digital life when viewed through the Aurasma-powered VF Extra! mobile app. Readers using the app can scan the Special Collector’s Edition printed editorial and advertisements with their mobile device to discover exciting bonus content featuring their favorite entertainers and brands. VF Extra! is available for free download from the App Store and Google Play-.Regions: USA

http://www.aurasma.com/campaigns#/universal-johnny-english






Other


-Austin Chronicle – SXSW Interactive Issue 2013 / Released March 7, 2013The Austin Chronicle and Aurasma have reunited to power a delightfully augmented newspaper cover for the SXSW Interactive issue. By viewing the front page of the Chronicle with Aurasma, readers and eventgoers can catch an exclusive animation and video, then click through to check out the latest updates on the paper’s mobile site.This is the second consecutive year that the Austin Chronicle has partnered with Aurasma to power its enhanced issue for SXSW.-Regions: Asia/Canada/Europe/USAhttp://www.aurasma.com/campaigns#/austin-chronicle-sxsw-interactive-2013


http://www.aurasma.com/campaigns%23/austin-chronicle-sxsw-interactive-2013




-ThundercatsAurasma partnered with Bandai to bring the packaging of Thundercats and Ben 10 toys to life. By downloading the Aurasma app and pointing at the back of special edition packages children are able to access a detailed 3D animation of the toy in action, allowing them to make an informed decision before purchasing as well as making the packaging itself an integral part of the overall experience of the toy.-Regions: Europe/UK/USA

http://www.aurasma.com/campaigns#/thundercats


http://www.aurasma.com/campaigns%23/thundercats

http://www.aurasma.com/campaigns%23/thundercats

-Monster Christmas CardOnline recruitment company Monster used Aurasma to create the world’s first augmented reality Christmas card. Monster’s 1.2 million clients received a card with a difference. When viewed in Aurasma, a quiet, snowy village soon becomes less tranquil when a mischievous visitor arrives and embarks on erecting a Christmas tree with humorous consequences.-Regions: UK

http://www.aurasma.com/campaigns#/monster


http://www.aurasma.com/campaigns%23/monster

http://www.aurasma.com/campaigns%23/monster

-Edward Hopper – NighthawksOne of many examples of a famous work of art that we have adapted into a 3D scene which can be viewed and shared using Aurasma.-Regions: Africa/Asia/Europe/Middle East/South America/UK/USAhttp://www.aurasma.com/campaigns#/hopper-nighthawks


http://www.aurasma.com/campaigns%23/hopper-nighthawks

http://www.aurasma.com/campaigns%23/hopper-nighthawks

Daniel4D’sSpecial 3D Auras

Start Aurasma, select the icon at the top-left of the screen, go to the Search section and type “daniel”, subscribe to Daniel4D’s Channel:


aurasma auras-may 14-2013

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