aura perfume launch

15
AURA Irini Bua, Mara Gonzalez Malagon

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Page 1: aura perfume launch

AURAIrini Bua, Mara Gonzalez Malagon

Page 2: aura perfume launch

THE COLLECTION

Page 3: aura perfume launch

TARGET MARKET

strong, feminine and sophisticated

20 – 35 years old

female

successful

modern musetrendy

Page 4: aura perfume launch

BOSSCreamy Tonka Bean

Dry Fruit Accords

Vanilla Cocoa

Sweet Wood Sap

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ZENSpanish Lavender

Rose Absolute

Violet Leaf

Madagascar Vanilla

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ALLEGRARoman Chamomile

Ginger

Bergamot

Ylang Ylang

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Citruses

Mandarin Orange

Cedar Bergamot Lemon

Middle Notes:

Top Notes:

Iris Patchouli Jasmine Vetiver Rose

Basee Notes:Leather Sandalwoo

d Opoponax Musk Civet

APHRODISIAC

Active Ingredients; Pheromones

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BAMTop Notes:Bergamot Orange

Middle Notes:Bulgarian Rose

Italian Jasmine

Ambergris

Base Notes:Sandalwood

Vanille

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VALUE PROPOSITION

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MARKETING MIXAvailable at

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Pricing

MARKETING MIX

100 ml $80.0050 ml $57.00

50 ml/ea. $200.00

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Print Ads

25-3425-4918-3418-35

MARKETING MIX

Page 13: aura perfume launch

MARKETING MIXPromotion

Holiday Commercials Fashion Show/Award Show Gift Bags Free sample with purchase

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MUSE

Page 15: aura perfume launch

AphrodisiacBY AURA

PRINT AD.