augustus hall limited research services

Trades and Business Development Augustus Hall Limited Research Services In this booklet includes a wholistic perspective of Augustus Hall Limited Research Services aimed at providing a one-stop shop for all research types and objectives. All these have been categorized in Alphabetic order to aid your interest and category. Augustus Hall Limited (912580) www.augustushall.com

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Trades and Business Development

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Augustus Hall Limited (RC. 912580) | www.augustushall.com

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Table of Contents

Table of Contents .......................................................................................................................................................... 2

Introduction ................................................................................................................................................................... 5

Advertising Research............................................................................................................................... 8

Brainstorming Research ......................................................................................................................... 8

Brand/Image Research ........................................................................................................................... 8

Business/Product Development ........................................................................................................... 9

Business-To-Business Research ............................................................................................................ 9

Competitive Intelligence ......................................................................................................................... 9

Concept Research ................................................................................................................................... 10

Consumer Research ............................................................................................................................... 10

Customer Satisfaction ............................................................................................................................ 10

Data Collection Field Services .............................................................................................................. 10

Data Processing ...................................................................................................................................... 11

Demographics ......................................................................................................................................... 11

Employee Studies ................................................................................................................................... 11

Entertainment Industry ........................................................................................................................ 11

Ethnic Research ...................................................................................................................................... 12

Ethnographic Research ......................................................................................................................... 12

Focus Groups ........................................................................................................................................... 12

Industrial Research................................................................................................................................ 12

Interactive Electronic Group Research .............................................................................................. 13

International Research ......................................................................................................................... 13

Interviewing ............................................................................................................................................ 13

Legal Research ........................................................................................................................................ 14

Lifecycle/Lifestyle Research ................................................................................................................ 14

Mail Surveys ............................................................................................................................................ 14

Mall Intercepts ........................................................................................................................................ 14

Market Studies ........................................................................................................................................ 14




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Media/Communication Research ........................................................................................................ 15

Moderators .............................................................................................................................................. 15

Mystery Shopping ................................................................................................................................... 15

Name Development ................................................................................................................................ 16

Non-Profits .............................................................................................................................................. 16

One-on-One .............................................................................................................................................. 16

Online Research ...................................................................................................................................... 16

Package Research ................................................................................................................................... 17

Panels ....................................................................................................................................................... 17

Political Polling ....................................................................................................................................... 17

Product Research ................................................................................................................................... 17

Promotion Research .............................................................................................................................. 18

Psychographic Research ....................................................................................................................... 18

Public Opinion/Social Research .......................................................................................................... 18

Recruiting ................................................................................................................................................ 18

Research Industry .................................................................................................................................. 18

Retail Industry ........................................................................................................................................ 19

Sampling .................................................................................................................................................. 19

Secondary Research ............................................................................................................................... 19

Statistical Analysis ................................................................................................................................. 20

Survey Development .............................................................................................................................. 20

Telephone Interviewing ........................................................................................................................ 20

Training .................................................................................................................................................... 20

Usability Testing ..................................................................................................................................... 21




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Introduction Whether you’re a research professional or a marketing expert, we speak your language. Our staff is partially drawn from non-research fields, meaning that we understand how you’re using the data, and what you need to know to work more effectively. Kindly click our research service web page via: http://www.augustushall.com/research/ for more details

“Our emphasis on quality ensures your quantitative and qualitative survey is methodologically rigid and produces decision-grade, representative results. Whether fielding the survey online, by telephone, in-person, etc. and Augustus Hall Limited’s quantitative and qualitative research team strictly adheres to AAPOR guidelines and practices”...

Augustus Hall Limited Research is the preferred partner to numerous brands, organizations and agencies because:

Every project is led by a senior researcher.

We’re not only experienced and informed, but we’re actually fun to work with.

We take the time to understand all of your needs – from your objectives, to timelines, budget, and

deliverables.

http://www.augustushall.com/research/

http://www.aapor.org/Home.htm





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Our research deliverables are written with the entire audience in mind, and are as accessible to laypeople and non-research professionals as they are to market research experts.

Our research reports always include strategic recommendations that you can take directly to

market.

We provide ongoing support for the life of your research data. In fact, we encourage you to come to

us with additional questions and follow-up requests.

We don’t believe in templated results. Our quantitative and qualitative research deliverables are designed to be useful for C-level employees down to the marketing team. Through customized deliverables and in-person or virtual results presentations, our job isn’t done until all key stakeholders see the utility of the research and how it applies to their day-to-day responsibilities.

“Therefore, Augustus Hall Limited’s quantitative and qualitative research reports include specific sections for the executive team, the marketing and sales teams (when applicable) and for the research team. All quantitative and qualitative research projects also include standard deliverables like cross-tabulated banner reports that show results by key demographic and psychographic audiences”...





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Our in-house data collection capabilities offer significant quality control capabilities.

We also take full advantage of our software package, which helps to ensure that the questionnaires are being executed correctly.

Our software interviewing guarantees that skips and rotations are followed precisely and interviewer error rates decrease. Printing of questionnaires is eliminated, as is the need for data entry. Our software allows for timely reports and updates, (including real-time reporting).

“We provide a practical approach to market research at competitive pricing, while offering the capacity for quick turnaround of large studies and the best customer service”...





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We provide the following research categories and services:

Advertising Research

Advertising Claim Substantiation Advertising Effectiveness Advertising Impression Studies Advertising Research Advertising Tracking Commercials Testing Concept Development Concept Optimization Concept Research Concept Testing Copy Development Research Copy Testing Copy Testing-Online Eye Tracking Facial Coding Graphics Research Hybrid Research (Qual/Quant) Software-TURF Analysis Sponsorship Research

Brainstorming Research

Brainstorming/Idea Generation Name Development

Brand/Image Research

Brand Equity Brand Identity Brand Loyalty Studies Brand Positioning Studies Brand Share Studies Brand/Image Development Brand/Image Tracking Conjoint Analysis/Trade-Off Analysis Corporate Image Studies Facial Coding Image Studies Name Research




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Repositioning Studies Social Media Research Software-Conjoint Analysis Text Analytics

Business/Product Development

Acquisition/Divestiture Studies Brand/Image Development Business Plan Development Concept Development Crowdsourcing Market Feasibility Studies Market Opportunity Studies Name Research New Product Research New Venture Analysis Omnibus Surveys-Business Package Development Research Promotion Dev./Evaluation Studies Site Selection Analysis Test-Market Research Test-Market Simulation

Business-To-Business Research

Acquisition/Divestiture Studies Attitude/Usage Studies Business-To-Business Research Business-To-Business Research Consultation Distributor Research Executive Interviewing Industrial Research Omnibus Surveys-Business Repositioning Studies

Competitive Intelligence

Competitive Intelligence Competitor Analysis Evaluation Competitor Customer Research Market/Category Evaluations Mystery Shopping Product/Sample Pick-Up Social Media Research Text Analytics




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Concept Research

Concept Development Concept Optimization Concept Research Concept Testing

Consumer Research

Attitude/Usage Studies Consumer Research Consumer Research Consultation Ethnographic Research Facial Coding Gamification Market Segmentation Studies Omnibus Surveys-Consumers Shopper Insights Word-of-Mouth Research

Customer Satisfaction

Customer Loyalty Customer Recovery Studies Customer Satisfaction Studies Repositioning Studies Service Quality Measurement Warranty Card Analysis

Data Collection Field Services

Airport Interviews Central Location Interviewing Convention Interviews Data Collection Field Services Door-To-Door Interviewing E-mail Surveys Ethnic Interviewing Executive Interviewing Exit Interviews Field Audits Field Management Services Independent Field Director




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Interactive Voice Response (IVR) International Interviewing Mail Surveys Mall Interviewing One-on-One (Depth) Interviews Online Surveys On-site Interviewing Overnight Interviewing Personal/CAPI Interviewing Pre-Recruit Interviewing Telephone Interviewing/CATI Validations

Data Processing

Coding Data Conversion Data Crosstabulation Data Entry Data Processing Factor Analysis Forms Processing/Scanning Software-Data Delivery Tools Software-Data Tabulation Statistical Analysis

Demographics

Census Data Demographic Analysis Demographic Database Demographic Profiles Market Statistics

Employee Studies

Employee Opinion Studies

Entertainment Industry

Audience Research Audience Response Systems Interactive Electronic Group Research Media Research-Radio




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Media Research-Television Theater Counts & Research

Ethnic Research

Ethnic Interviewing Ethnic Research Consultation Translation/Interpreting Services

Ethnographic Research

Ethnographic Research Observation Research

Focus Groups

Focus Group-Bulletin Board Focus Group-Facilities Focus Group-Moderating Focus Group-Moderator Training Focus Group-Online Focus Group-Teleconference Focus Group-Transcriptions Focus Group-Videoconference Focus Group-Web Conference Low Incidence Research Low Incidence Screening Pre-Recruit Interviewing Psychological/Emotion Research Qualitative Research Qualitative-Online Recruiting-Qualitative Software-Qualitative Transcription Services Videotaping

Industrial Research

Industrial Research Omnibus Surveys-Business




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Interactive Electronic Group Research

Audience Response Systems Interactive Electronic Group Research

International Research

International Interviewing International Research Translation/Interpreting Services

Interviewing

Airport Interviews Central Location Interviewing Convention Interviews Data Collection Field Services Door-To-Door Interviewing E-mail Surveys Ethnic Interviewing Executive Interviewing Exit Interviews Gamification Interactive Voice Response (IVR) International Interviewing Mail Surveys Mall Facility Mall Interviewing Mobile Surveys One-on-One (Depth) Interviews Online Surveys On-site Interviewing Overnight Interviewing Personal/CAPI Interviewing Pre-Recruit Interviewing Qualitative-Online Recruiting-Qualitative Recruiting-Quantitative Software-CAPI (Computer Aided Personal Interviewing) Software-Online Surveys Spec Writing-CAPI Spec Writing-CATI




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Spec Writing-Web Survey Design Telephone Interviewing/CATI

Legal Research

Legal Research

Lifecycle/Lifestyle Research

Behavioral Economics Lifestyle Research/Clustering Psychographic Research Segmentation Studies

Mail Surveys

Forms Processing/Scanning Mail Surveys Panels-Mail Panels-Proprietary Recruiting-Quantitative Survey Design

Mall Intercepts

Mall Facility Mall Interviewing Test Kitchen

Market Studies

Demographic Analysis Demographic Database Demographic Profiles Mapping Market Feasibility Studies Market Forecasting Market Opportunity Studies Market Segmentation Studies Market Statistics Market/Category Evaluations




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Secondary/Desktop Research Site Selection Analysis Trade Audits Trade Surveys

Media/Communication Research

Advertising Impression Studies Advertising Tracking Advertising/Communication Consultation Communication Strategy Research Hybrid Research (Qual/Quant) Media Research-General Media Research-Print/Publication Media Research-Radio Media Research-Television Media Research-Web Readership Studies Social Media Research Software-TURF Analysis Sponsorship Research Text Analytics

Moderators

Executive Interviewing Focus Group-Facilities Focus Group-Moderating Focus Group-Moderator Training Focus Group-Transcriptions One-on-One (Depth) Interviews Psychological/Emotion Research Qualitative Research Software-Qualitative

Mystery Shopping

In-Store Research Mystery Shopping Service Quality Measurement Shopper Insights

http://www.quirks.com/directory/sourcebook/Site_Selection_Analysis.aspx




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Name Development

Name Development Name Research

Non-Profits

Association Membership Studies

One-on-One

Executive Interviewing Focus Group-Moderating One-on-One (Depth) Interviews Psychological/Emotion Research Qualitative Research Qualitative-Online Spec Writing-CAPI Transcription Services

Online Research

Copy Testing-Online Crowdsourcing E-mail Surveys Focus Group-Bulletin Board Focus Group-Online Focus Group-Web Conference Gamification Media Research-Web Online Communities (MROCs) Online Research Consultation Online Survey Design/Analysis Online Surveys Panels-Online Panels-Proprietary Qualitative-Online Recruiting-Quantitative Social Media Research Software-Apps Software-Online Surveys Spec Writing-Web Text Analytics Web Site Evaluation




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Package Research

Conjoint Analysis/Trade-Off Analysis Graphics Research Package Development Research Packaging Testing Repositioning Studies Test-Market Research Test-Market Simulation

Panels

Crowdsourcing Omnibus Surveys-Consumers Online Communities (MROCs) Panels-Diary Panels-Mail Panels-Online Panels-Proprietary Panels-Telephone Recruiting-Quantitative Syndicated Research

Political Polling

Political Polling Political Research Consultation

Product Research

Attitude/Usage Studies Conjoint Analysis/Trade-Off Analysis Crowdsourcing Market/Category Evaluations New Product Research Pricing Research Product Placement Product Positioning Studies Product Purchasing Studies Product Testing Research Product/Sample Pick-Up Repositioning Studies Test-Market Research Test-Market Simulation Usability Testing




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Promotion Research

Consumer Promotion Research Couponing Research Program Effectiveness Studies Promotion Dev./Evaluation Studies

Psychographic Research

Behavioral Economics Lifestyle Research/Clustering Psychographic Research Segmentation Studies

Public Opinion/Social Research

Public Opinion Studies Social Issue Research Consultation Social Research

Recruiting

Low Incidence Research Low Incidence Screening Pre-Recruit Interviewing Recruiting-Qualitative Recruiting-Quantitative

Research Industry

DIY Research Employment Recruiting Incentive Payment & Processing Marketing Research Consultation Marketing Research-Full Service Training




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Retail Industry

Distribution Checks Distributor Research In-Store Research Merchandising Studies Mystery Shopping Point-of-Purchase Research Pricing Research Service Quality Measurement Shopper Insights Site Selection Analysis Store Audits Store Control Tests Store Simulation Studies Trade Audits Trade Surveys Traffic Studies

Sampling

Demographic Analysis Demographic Database Demographic Profiles Low Incidence Research Low Incidence Screening Recruiting-Quantitative Sampling Software-Sampling

Secondary Research

Census Data Demographic Database Market Statistics Secondary/Desktop Research Trade Audits




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Statistical Analysis

Conjoint Analysis/Trade-Off Analysis Data Analysis Data Crosstabulation Data Processing Factor Analysis Modeling/Simulation Studies Multivariate Analysis Quantitative Research Software-Comprehensive Stat. Pkg. Software-Conjoint Analysis Software-Data Analysis Software-TURF Analysis Statistical Analysis Statistical Research Consultation

Survey Development

Gamification Online Survey Design/Analysis Questionnaire Analysis Software-Survey Design & Analysis Survey Design

Telephone Interviewing

Focus Group-Teleconference Interactive Voice Response (IVR) Panels-Proprietary Panels-Telephone Software-CATI (Telephone Interviewing) Spec Writing-CATI Telephone Interviewing/CATI Telephone Number Look-Ups Telephone/Mail/Telephone Studies

Training

DIY Research Focus Group-Moderator Training Training




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Usability Testing

Attitude/Usage Studies Home-Use Tests Product Testing Research Qualitative-Online Usability Testing Web Site Evaluation

We have recruited and moderated focus groups. Whether you’re interested in examining attitudes among teens or seniors, video gamers or business travelers, etc., Augustus Hall Limited Research focus groups offer a valuable way to explore attitudes among your brand or organization’s key audiences.

Our team uses in-depth interviews (IDIs) to understand the underlying emotional drivers that influence decision making. We tailor the interview settings – one-on-one, as well as groups of two or three respondents – to suit your research objectives. IDIs are an effective way to conduct thorough interviews that explore what drives consumers or constituents to prefer one option over another. For more detail, kindly view our web via: http://www.augustushall.com/research/



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