august 9, 2016 - stampede...

© 2016 FIREFX, LLC All Rights Reserved. www.firefx.com

August 9, 2016

Dealer Systems Training

http://www.firefx.com/


Welcome to the FIREFX family!



About FIREFX

FIREFX is a manufacturer of premium, award winning, professional grade, media systems for custom integrators.



Why Install Media Servers

1. Video Quality: Blu-ray™ has a capacity of 40 Mb per second, Amazon® is around 12,

Netflix® around 7. This compression will degrade video quality. FIREFX is capable of bit-for-bit

playback so you lose none of the picture quality. This is especially important, as video is

upsampled to 4K for most of today’s TVs.

2. Sound Quality: Dolby Atmos™, DTS X™, Dolby TrueHD™, and DTS-HD™ are all

available on local video copies. None are available via streaming services. Your projects have

amazing speakers and AV receivers—make the most of them.

3. Choice: Of the top 20 movies of 2014 (as rated by IMDB), only three are available on

streaming Netflix, but all 20 are available in either DVD or Blu-ray and can be imported to your

FIREFX media system.

4. Performance: No spinning wheels of death or sluggish navigation. FIREFX offers Instant

chapter jumps and lightening fast navigation.



Why Install FIREFX - Integrator

Benefit To The Integrator:

At a very affordable point of entry, you can now easily deliver an outstanding experience while

leveraging existing or new media storage hardware and control systems installed in your client’s

home. Gone are the "clunky" user interface and frequent buggy system reboots and service calls to

repair unreliable media players based on outdated technology. FIREFX also has very nice profit

margins!



Why Install FIREFX - End User

Benefit To The End User:

The end user will feel like they have a whole new media system as they interact with their media

library using the sleek new look and feel at unprecedented speeds. It will accelerate the

homeowner’s digital life by delivering a lightning fast media experience and seamless navigation

using control system they already own and love.



FIREFX Product Line Features 1

• Modular System: Build the custom system your customer needs a-la-carte. Select your storage

format and size, player format, and even add a media import device if desired. Upgrades are

backward compatible (i.e. upgrading to a 4K player in the future does not require replacing the

storage device, just the player)

• Flexible Media Sources: Download media from an on-line store, import media with the FIREFX

RIMP, or import your digital media with an existing platform or software you already own. As long

as the media is not DRM protected, our system will probably play it.

• Large RAID Protected Storage: Our massive HUB storage devices are all protected by a

Redundant Array of Independent Disks (RAID). FIREFX HUB can survive a disk failure and

continue to operate normally until that disk is replaced.



FIREFX Product Line Features 2

• Desktop And/Or Rack Mount: Rack mount your R-Series HUB, PLAYs, and RIMP for HDMI

matrix operation or use our D-Series with Ethernet drops in each room. Mix and match FIREFX

components as needed (i.e. you can add a D-Series PLAY to an R-Series system to add

coverage in a room that has a CAT5/6 drop but not an HDMI matrix drop.

• Stream Media To Portable Devices: Stream digitized media from your HUB to your smart

phones, tablets, PCs, and other streaming devices via network or Internet connection.

• Support For All Major Control Systems: TCP/IP drivers for SAVANT, RTI, Control 4, Elan g!,

Crestron, etc. Supports IR control via MCE remote with USB IR receiver.

• Automated Setup: Patent pending automated setup. All of our devices automatically find the

HUB on the network and self-configure, mounting media shares and saving configurations on

the HUB.



RPLAY Player

Requires FIREFX HUB to operate

Up to 10+ PLAYs per HUB *

RCHUB Storage (2U)

15TB – 30TB

24” depth requires full rack or open

space behind AV rack

R-Series Media System

RHUB Storage (1U)

6TB – 12TB



4K Media Systems

R4KPLAY 4K Player



D4KPLAY 4K Player



RIMP Import System

Import optical media to your HUB

with the RIMP high performance

media import system

Headless/Fully Automated


RIMP Media Import System



Typical Installation with HDMI Matrix

Centralized HUB and PLAYs

RHUB, RPLAYS & RIMP all

centrally located in the network

closet attached via CAT5e/CAT6

Gigabit backbone. HDMI distributed

via HDMI matrix and HDMI baluns

to rooms.



Typical Installation with Ethernet

Centralized HUB, Distributed PLAYs

RIMP & RHUB centrally located in

the network closet. Signal

distributed via CAT5e/CAT6 over

Gigabit backbone to players in

rooms.



Typical Installation Hybrid

Centralized HUB and

PLAYS with additional

Distributed PLAYs

RHUB, RPLAYS & RIMP all

centrally located in the network

closet attached via CAT5e/CAT6

Gigabit backbone. HDMI distributed

via HDMI matrix and HDMI baluns.

In this instance, all ports on the

HDMI matrix are full so a fifth PLAY

was added via CAT5e/CAT6 in the

remote room.



Installation Notes

• Patent Pending Automated Setup: Install the HUB first. After it is fully booted up and you have

set the IP address to a static address with either DHCP reservation or static assignment, add the

PLAYs and RIMP one at a time. As they are introduced to the network, they will automatically

find and mount the HUB, storing their configurations on a centralized database on the HUB.

• TCP/IP Control Out Of The Box: Assign static addresses to your PLAYs via DHCP reservation

or on the PLAY itself and assign a profile from your control system of choice.

• Dedicated VLAN Not Required (But Recommended): FIREFX is not very sensitive to network

traffic and does not require a dedicated VLAN but best practice is to always separate your media

system traffic when possible.

• UPS Protection: Always use UPS protected power with the HUB. UPS protection is not vital for

players, but it is best practice to protect these as well when possible.

• HUB Shutdown: Never shut the HUB down from the power switch. Always use the web

interface to stop and then shut down the HUB.



Media Sources

• ITunes Library Import: Third party software available for purchase to import/convert and entire

ITunes video library to the HUB. Links to software available on FIREFX Dealer Forum.

• Optical Disk Import: RIMP (Rackmount IMPort System) is a headless optical media import

system that can import Blu-Ray, DVD, and Music CDs after third party license activated.

• Existing Library: A users existing library can be added to our HUB by dragging and dropping

files to our Movie or TV Show network folders. Most video formats are supported for

unencrypted media. File naming convention guides are in our Installer’s Guide available from

our FIREFX Dealer Forum.

• On Line Movie Store: Third party software pre-configured on the HUB for on-line store access

of over 100,000 titles. Once a third party license is activated, media is downloaded automatically

from a wish list generated by your customer. TV shows are subscribed to, automatically

downloading episodes as they air with no commercials.



Under The Hood

PLAY Web Interface

Queue Management Download Movies Download TV Shows

PLEX Management User’s Guide



Frequently Asked Questions 1

• Is FIREFX A Content Provider? No, FIREFX designs and builds Media Systems. The content

is all provided by end user’s private libraries or third party services or imported through third

party software that must be licensed by the end user.

• What Is The Pricing Structure? Contact us at [email protected] to request your dealer application

to get access to our wholesale pricing and dealer site.

• I Already Have A System, Can I Add A 4K PLAY To It Or Do I Need To Replace The Whole

System? Our 4K PLAYs are backward compatible with equipment in the field. The TCP/IP

control profile is also consistent so you could plug and play a 4K in the place of an existing 1080

PLAY as long as it has the same IP address.

• What Is The Difference Between Your Marine Systems And Standard Systems? Our

Marine Media Systems are designed to run with limited or no Internet access and offer music

through the TV for individual staterooms. Our standard systems assume normal Internet access

and offer our protected music storage accessible by third party media players.


mailto:[email protected]



• My Customer Has A NAS With Movies, Will FIREFX Support This? Yes with a caveat. The

media must be unencrypted and in a format playable by FIREFX Media Systems. Also, the file

structure and naming conventions may need to be altered to get proper metadata population.

• What Is The Minimum Number Of Components Required To Deploy A FIREFX Media

System? A fully-fledged FIREFX system requires at least 1 D/RPLAY and 1 D/RHUB. With

these components, a user will be able to download and store media from the online store and

play it on a screen (or screens with an HDMI matrix). To add optical media import, you would

need to add the RIMP. Most importantly the RIMP, DPLAY, and RPLAY will not work without the

HUB as it hosts the centralized database and media renaming software required for operation.

• What About The UPLAY? The UPLAY or Universal Player is designed to be used exclusively

with media from USB or third party storage devices. It requires manual setup and configuration

and as it hosts its own mini database, is not as robust as our fully-fledged system. It excels as a

portable demo system when paired with a small USB drive but does not allow the use of the

RIMP optical disk import system or online store.




• What Media Formats Does FIREFX Support?

– Container formats: AVI, MPEG, WMV, ASF, FLV, MKV/MKA (Matroska), QuickTime, MP4,

M4A, AAC, NUT, Ogg, OGM, RealMedia RAM/RM/RV/RA/RMVB, 3gp, VIVO, PVA, NUV,

NSV, NSA, FLI, FLC, DVR-MS and WTV

– Video formats: MPEG-1, MPEG-2, H.263, MPEG-4 SP and ASP, MPEG-4 AVC (H.264),

H.265 (as from Kodi 14) HuffYUV, Indeo, MJPEG, RealVideo, RMVB, Sorenson, WMV,

Cinepak.

• How Many Movies Will Fit On A FIREFX HUB? FIREFX advertises real “storage” space with

it’s HUB sizes, so a 20TB HUB consists of 6 X 4TB HDDs (1 Parity HDD and 5 Storage HDDs)

for 20 TB storage. Each 1 TB of storage actually holds conservatively 970 GB or;

– 11 X 2160p 4K movies (Store Download)

– 32 X 1080p bit-for-bit copy movies (RIMP Import/Store Download)

– 65 X 1080p high quality compressed movies (Store Download)

– 121 X 720p high quality compressed movies (Store Download)

– 121 X SD uncompressed movies (RIMP Import/Store Download)



FXNG-D4

Desktop Appliance

Fully functional four port router &

firewall with military-grade intrusion

prevention system (IPS) to protect

cross VLAN traffic attacks. Pre

configured VPN server for secure

out of the box remote access.

FXNG-R6

Rack Mount Appliance

Fully functional six port router &

firewall with military-grade intrusion

prevention system (IPS) to protect

cross VLAN traffic attacks. Pre

configured VPN server for secure

out of the box remote access.

Network Guardian Security Appliance



Typical Network Guardian Installation

Network Guardian as

Primary Router

The Network Guardian comes pre-

configured with 3 VLANs, a VPN

server for secure remote access, a

military grade firewall and IDS/IPS

to monitor and protect inbound and

outbound traffic as well as traffic

between the VLANs.

The appliance dials home daily to

update the latest threat profiles thus

ensuring your network is always

safe, secure, and reliable.

With advanced configuration,

content filtering, automated safe

search, and URL whitelist/blacklists

can be employed.



Thank You For Your Business!

RELIABILITY – SIMPLICITY - PERFORMANCE


august 9, 2016 - stampede...

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